Dear Passionate, Soul-Centered Entrepreneur,
Have you ever created a Program, a Workshop, or even an awesome Private Client Offer and burst onto the scene with total enthusiasm, and… (crickets chirping)… nobody buys?
Lisa McElmurry – Lucrative Launch Blueprint
Dear Passionate, Soul-Centered Entrepreneur,
There is nothing more painful than trying to launch something new that… flops. You depended on that money and needed it NOW for critical expenses.
Plus, you were on the edge of your seat to present this material… and now you have no participants to share it with.
Listen, do a formal “Launch” Fill your Group Program (or Private Client Spots!) can be one of the best and most lucrative approaches there is… as long as you know how to use the strategy effectively!
And sadly, I didn’t know how to use this strategy “correctly” myself, before I was taught…
Let me tell you a little story…
In 2000, Life Coaching was still a new field. It had lots of promise. It was a field that really worked for me. Tim was the primary breadwinner during that time, and he was running his own business. We wanted to start our family.
I was looking for a job that would give me satisfaction, as well as the freedom to have (and be a mother) two children.
My Life Coaching was a great experience. Helping people overcome obstacles and realize their dreams was a joy, and I was so grateful for every day. My clients came primarily organically through referrals. I also kept my practice small so I could have my beautiful daughters in 2003 and 2006.
Then, our lives took a terrible turn.
In 2009, when the economy crashed, my husband Tim’s thriving 14 year-Old businesses can be liquidated in a matter of minutes.
As if it were gone. No income. Nada. By that time we had a 2 ½ year old and a 4 ½ year old and a mortgage and bills to pay… Meanwhile, Tim kept beating his head against the wall, trying to drum up some business but no one was hiring.
So we did exactly what so many around us did at that time….
We panicked. |
 |
Then, we took on debt.Big time. |
That was a Colorado wildfire. We burned through our savings quicker than that. “low interest introductory offer credit card dance” You can go deeper and deeper by the thousands.
I tried every trick I knew, but things my biz was moving at a snail’s pace. We had to double my practice within a short time.
So I decided to get some expert help – which can be pretty scary when you’re running up the credit cards. I still recall the deafening silence I heard when I told Tim I was looking to hire a coach for my business. (I think he might have fainted.
We both knew I had to do something new and drastic. Tim believed in me. I took the plunge and began learning cutting-edge strategies and tools for building businesses. I also learned how to implement what I had learned. It worked! After I had implemented new marketing strategies I was able to redefine my packages and raise my fees. I booked clients after client. We are grateful that we weren’t. “in crisis”).
However, we discovered that my daughter needed surgery and needed a big boost of income.
Given our circumstances, my wise and wonderful coach said that It was a simple matter of necessity that I launch a program. Yep – I had To create and launch a program where I could leverage my time working in a “one-to-Many models, not just one-On-one.
This would give credibility and authority. This would generate pent.-up demand. This would allow me to see a huge increase in my clients and my income at once.
But I was skeptical. My entire list contained only 600 people. Aren’t you supposed to need a big database (list) in order to get enough “takers” Are you looking for a group program
It was also very painful to attempt to fill the program when I tried it years ago. There wasn’t such a thing as a “group program”. “mailing list” Back then, social media was half the options available to us today. (What I do remember is calling one person at the time and posting flyers to the Community Boards at Whole Foods and Starbucks. It was NOT effective.).
But… I knew that I trusted this coach. I was given a step by her coach.-By-Step-by-step instructions for everything you need to do to launch a highly successful campaign. The tasks… the sequence of events… how to calendar it all out… what to offer in the first place.
It Was A Step-By-Step-by-step Guide That Is Proven and Foolproof And Guess What Happened…
I booked 27 people into a $500 program.
Over the next two decades, a portion of those 27 people bought other programs and services, totaling $48,200.
I grew my list by hundreds of people, increasing it’s size by 50%!
It was a Godsend… my daughter, Kelsey, had her needed surgery at The Children’s Hospital – now we could afford the best. (she’s fine now, by the way)
…and since that time I’ve done launch after launch after launch of new products and programs with even better results, and I’ve PERFECTED what works (gotten it down to a science).
Now I’ve taught tons of my own clients how to do successful launches to create a rush of new clients – and not ONLY for Groups, Programs, and Products, but ALSO: How to quickly fill your most valuable Private Client Spots with a Launch Campaign!
So, here’s the real question:
– Even If You Don’t Have a Big List?
- Launches are a way to create a new world. RUSH OF NEW CLIENTS
- Enroll multiple buyers at once to maximize your time and effort.
- Launches are a way to create a new world. BIG MONEY SPIKE
- Quick cash infusion occurs when multiple people purchase at once.
- Launches PENT-UP DEMAND
- They will be a great asset to your company’s expertise. “preview” They want to hear from you by phone or via webinar
- Launches URGENCY
- There’s an immediate time-Frame to buy, or the client will lose out
- Launches are immediate CREDIBILITY & AUTHORITY
- Promoted launches get your name out there “puts you on the map”
But here’s the problem…
- The majority Soul-Launches can be confusing for Centered Entrepreneurs. The upside to Lucrative Launches is tremendous, trust me, you don’t want to botch this. To make it work, there are some critical pieces you must know.
- Internet marketers and large gurus who make regular money from launches aren’t really TEACHING in detail exactly how to do them. But, my step is not enough.-By-This is a complete guideline for successful launches. It includes step-by steps and tons of templates and calendars.
- Most people think of only using launches for programs and products – but I’ll be revealing how to fill private client spots using this SAME quick-Results system Launches are also effective for filling PROGRAMS, PRODUCTS and PRIVATE CLIENT SPOTS.
And, I’ve designed it with people like YOU in mind: Soul-centered entrepreneurs who are ready to receive great income for the work you truly love.Now of course launches work for gurus who have been in the business for years, have gigantic mailing lists, and have influential pals who can promote for them… but in this program, I’m going to “open the kimono” We will show you how to make money and what works (and what I repeated over and over, even though I had a tiny list).
Booked 35 Participants (! Participated in 35 (!)
“I just had my biggest, most successful launch ever in huge part because of Barb’s mentorship. Let me start with the results. 35 participants were booked! My group program generated $37,000 in revenue for 35 participants. At this point, 2 participants have already signed up to the next level.-Priced step I’m sure that more people will follow my lead!).
I would sum up Barb’s brilliance in this area in four segments: Strategies, plans, templates, and guidance. First, she’s brilliant at designing and explaining launch strategy – how to hook people’s interest and lead them to take direct action to solve their pain and unmet hunger for what you’re offering. Barb is a master at planning. She has a meticulous calendaring sequence that outlines exactly what needs to be done and when. There are explanations as to why.
When it came time to implement everything, Her samples, templates, as well as the finished product was amazing.-4-you materials. She gave me many examples of everything I should do (yes, they were my own). “voice” The roadmap was invaluable for both content and strategy. Finally, guidance. Barb provided feedback throughout the launch, based on how things were going. We made any necessary changes and tweaks in the moment.
What I’m most excited about is now my upcoming big launch this fall – which will also be built upon everything I’ve learned from Barb. And this time we’re adding an even more advanced component. More than even the significant income boost, I love how my work is reaching more and more people – that’s the intent underneath it all. Can’t wait to see what happens!”
Joanna Kennedy
The Passion Expert
HappinessLoveAndPleasure com
Let’s Look At What You Get In This Incredible Program:
- Module 1: Positioning What You’re Selling, Creating Amazing Content, And Offering Irresistible Pricing
- Module 2: Critical Scheduling and Calendaring, Tracking Tasks and Securing Partners
- Module 3: Killer Copywriting. Scripting. And Messaging
- Module 4: Free Teleclasses/Webinars, Sales Pages, Strategy Sessions that SELL – The Art of Influence
- Module 5: Laser Coaching Questions and Answers
Here are some of the results you can expect when you use this method “Play Full Out” Learn What You Can:
- Knowing you’ve created the RIGHT paid offer Your clients will be clamoring for it
- Surefire strategies for PRICING your offer, plus using BONUSES AND INCENTIVES Drive sales
- You can create an attractive environment by learning how to do this. Free Teleseminar / Webinar that converts buyers
- Understanding influence: How do you SCRIPT your UPSELL?
- The first step-By-Step ACTION PLAN and LAUNCH CAENDAR Your entire promotional sequence
- How to Approach INFLUENTIAL PLAYERS and get involved Online and offline
- Writing is a skill that can be learned. EMAILS and OPT-IN PAGES, SALESPAGES and PROMOTIONAL COPIY These are the key ingredients to your success
- Many times-MARKETING STATEGIES that are not being used Get the best clients on your launch sequence
- Finally, enjoy EXPONENTIAL NETWORK in LESSER TIME
- Everything you need Launch your program, product or private client spot in the fall!
Here’s a Complete Rundown of What We Cover in The Course:
In this session, you’ll understand how to create a program or package that is EXACTLY what your ideal clients are desperate to buy. You’ll learn not only how to create extraordinary content for your clients, but you’ll learn SPECIFICALLY how to design the content of your “Free Teleclass or Webinar” So it creates pent-up demand for your listeners to want more, and to want more NOW.You’ll also determine the irresistible pricing for your offer based on your END-GOAL numbers and your intentions for attendance/participants, including what Bonuses to add – and when – to trigger decisive action-Assuming the client’s role. Plus, we’ll be reviewing how to create Program and Preview Teleclass/Webinar Titles that are magnetizing!
- These are the elements that you must have for a successful launch, and how to choose the right offer so you don’t waste time launching something nobody cares about
- How to be 100 percent sure in advance Your “tribe” You have so many needs and so few wants. You can get this expertise from us
- How to Determine Your group program design and layout
- Consider these things when deciding the content of your ever-Important Free Teleclass/Webinar Lead listeners towards purchasing your product or program.
- How to Decide the content of your ever-Important Free Teleclass/Webinar if you’re offering the listeners “strategy session” Spots
- Your #1 priority in your free Teleclass/Webinar To achieve the sales results you want
- How to establish your money goal for your launch – and make sure it’s reachable (we’ll do the math – don’t worry, it’s easy!)
- How do you offer Private Client Spots Strategy Sessions? People should feel the need to act immediately.What is it? Pre-screen that you’ll only be talking to viable candidates (no more tire-kickers)
Handouts and Templates. Scripts.-For You Goodies:
- Design Guide For A Free Teleclass/Webinar
- Guide to Paid Course Content
- Logistics decisions for Paid Course
- “Money Goal” Worksheet on Attendance Pricing and Incentives
- How to Create “Titles The Rock”
Promotion, Tasks and
In this module you’ll learn exactly how to track each “piece” Your launch sequence will be simple and straightforward (no need to worry about missing items or being overwhelmed). In fact, I’ll be showing you specifically how to “calendar out” Every single Key Date – even dates for your Opt-In Page, Sales Page and Shopping Cart (if applicable), ALL emails to particular, different Groups, Social Media Posts, PRE-You can also write promo copy for your partners! This section is a savior for your time and money.).In addition, we’ll be covering the types of support you can receive through varying types of partners, how to brainstorm those perfect partners, exactly how to approach them and invite them to help, and ways you can make this opportunity worth their while.You’ll learn:
- The exact tasks to be completed – in a sequential order – from the start to finish of your launch (you’ll chart these in a color-Code the manner and assign each person to the responsible party if there are team members.
- How to Lay out your launch CALENDAR, meaning the specific dates each thing must happen, without error or miscalculation (we’ll go through a color-Coded date-Specific calendar you can use to design your entire launch.),
- An understanding of how you’ll market differently to varying sub-Groups of potential clients You can have (i.e. Not all messaging is created equal. How to track it easily “who” gets “what”
- How to approach potential Partners so that they’re most likely to be able to help you promote – and the specific windows during which you’ll want them to promote (and why)
- You have many options to make it. “worth it” Partners are invited to join the boardWhat are the different types of affiliate programmes?Other ideas that create Partners are also welcome
- How Promotional Copy must be writtenn, when There are bonuses Exactly. When to Use LimitersWhen to? Calendar any price increases, etc.
Handouts and Templates. Scripts.-For You Goodies:
- Launch Key Dates Worksheet
- Color-Codified Launch Template for Tasks
- Date-Specific “Calendar Of A Launch”
- Multi-Faceted Promotion Planner
- Promoter Partners Brainstorming Template
- A Script for Inviting Potential Partners
In this module, you’ll learn the importance of being psychologically influential at every step of your launch – because there’s a specific action you want your ideal client to take at each point of communication. Every piece of correspondence, verbal and written, must be exceptional with a clear call for action.
And as there are many points of communication in a launch, this module clarifies every one with ample examples (don’t worry, it’s not as confusing as you think with the tools and samples I’ll be giving you).
You’ll learn:
- How to write captivating emails Get everyone in your audience to take a spot For your free Teleclass/Webinar
- How to make action-Generating emails to promote your pay offer That inspires the “clicks” to your Sales Page we’re looking for
- Copy the exact sequence to use if you’re using a launch Strategy Sessions: To offer and to fill
- How to write a savvy application/questionnaire (if you choose) so that you don’t waste your time on those who won’t buy
- How to Promote your Program, Product or Strategy Sessions via OFFLINE Methods such as speaking engagements, networking and phone calls (these are very effective and many people forget about them!)
- What is the most appropriate promotional copy? Send examples to Partners
- A lot of Promoting in places often overlooked is a great way to get noticed Both your free Teleclass/Webinar and Paid Programs as well as Strategy Sessions
- How to write Social Media posts that grab attention You can also generate clicks
Handouts and Templates. Scripts.-For You Goodies:
- Examples of promotional emails for free teleclass/webinar and paid offers
- 3-Email Sequence to Launch Strategy Sessions
- Screening Questionnaire to Pre-Qualify candidates
- Scripts for Direct Invites (Personal Contacts and Network Meetings, Speaking Engagements, etc.).
- Examples of promotional copy for partners
- Often Overlooked Promotion Options
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Sale Page: http://lucrativelaunchblueprint.com/
Course Features
- Lectures 0
- Quizzes 0
- Duration Lifetime access
- Skill level All levels
- Students 217
- Assessments Yes