Mark Dawson – Self Publishing Formula 101

I hope you had a great weekend. It’s been busy here. We are literally working to the very last minute on the project. 101 course. We’ve incorporated the improvements from our team of beta testers and added new content (the session very kindly prepared and presented for us by BookBub is a case in point, and well worth the wait). But, there’s good news. We’re pretty much done.

Mark Dawson – Self Publishing Formula 101

 

Salisbury, hello!

I hope you had a great weekend. It’s been busy here. We are literally working to the very last minute on the project. 101 Course. We’ve incorporated the improvements from our team of beta testers and added new content (the session very kindly prepared and presented for us by BookBub is a case in point, and well worth the wait). But, there’s good news. We’re pretty much done.

Details below, but if you’d prefer to actually have a look inside the course itself, allow me give you the guided tour…

And if you prefer to read… here you are:

Module 1: Build your Platform

We’ll kick off with a look at the basic building blocks that will comprise your author platform: your website, your mailing list and your social media presence. We’ll move on to consider how best to communicate with your new list subscribers.

Module 2 – Pre-Publication

Everything you need to know in order to give your book the best chance of success, including: front and back matter (what you need and don’t need); formatting; book cover theory (with my designer, Stuart Bache, who has worked for John Le Carré and Stephen King); writing killer blurbs with Bryan Cohen; metadata tips for improving your book’s visibility in search; pricing; effective Amazon author pages; polishing your book’s product page; choosing a reader magnet; building a high converting landing page for your mailing list; delivering the read magnet; the cost of publication.

Module 3 – Amazon Exclusive, Wide?

Are you going to be exclusive with Amazon? Or do you want to increase your readership by going broad?

Module 4 – Go exclusive

If you are with Amazon (and you will be, in some capacity) you’ll need to know about: KDP Select bonuses and benefits; the algorithm; a timetable for the first 90 days of an exclusive book’s life.

 

Module 5 – Go Wide

How to leverage a catalogue of books; permafree, why and how you should do it; merchandising opportunities at the other retailers; a timetable for the first 365 days of your book’s life.

Module 6: Generating Traffic

How to send thousands of potential readers to your books’ pages and offers, including: the equation to turn a browser into a superfan; organic traffic, and how to maximise it; paid traffic with simple Facebook list building ads; paid traffic from the email service companies I use and trust; how to use instaFreebie to build your mailing list; and a session presented by BookBub on how to use their amazing Featured Deals and Ads.

Module 7 – Advance Teams and Launching

We will look at what an advance team is, and how they can revolutionise your career; due to popular demand, a detailed look at my launch sequence (with a couple of tricks I’ve never revealed before); and a walk-through the precise emails I use when I’m launching.

Module 8: Getting Reviews

One of the most common questions is: How can I get reviews. I’ll lay out how I do it and the services I recommend.

And then, if that wasn’t enough…

Other products available Mark Dawson Now!

The Tech Library

Detailed, step-By-Step screenflows are where you can see my screen while I take the platform & book of James Blatch, my brave guinea-pig (my copilot).-host on the SPF podcast) and the tools that I use to get him the essentials that he’ll need:

–    uploading.
–    building a website, from start to finish (including hosting and building with SquareSpace and WordPress)
–    setting up MailChimp (beginner level) and ConvertKit (intermediate)
–    BookFunnel and instaFreebie
–    setting up your FB page and ad account;
–    formatting with Vellum, the Reedsy book editor and Draft2Digital.

All sessions include a transcript and a cheatsheet in PDF format.

And that’s not including the bonuses – more on those later.

But it’s one thing for me to tell you about the course. It’s important to see it. If you want to learn from me, we’re going to be spending a lot of time together. You’ll want to make sure I’m the kind of teacher you can learn from. To do that, I’d love to give you a session for free. It’s not one you can just throw away. It’s something valuable. Stick around, because tomorrow I’ll have Module 7, Session 2 – the precise sequence I use when I’m launching a book.

FB Live

Finally, I’ll be broadcasting live in our private 101 FB Group today @ 2pm UK / 9am Eastern I know that’s not perfect for those of you in the States, but the replay will be available on the page immediately afterwards. Click here to join the group and to watch live (and ask questions),

Best wishes
Mark

Sale Page: http://archive.is/ZdsE5

 Here’s what you’ll get in Mark Dawson – Self Publishing Formula 101

Mark Dawson – Self Publishing Formula 101 : Sample