MECLABS, Flint McGlaughlin – Value Proposition Development

Your best strategy to grow sales is to convert more of your prospects. Businesses don’t usually dominate market segments simply because they offer superior products and services. Know how to communicate effectively a value proposition To the right customer segments at the right time.

The course will teach you proven techniques that you can immediately apply.

1. 1How to identify and articulate value propositions, as well as their three derivatives
2. 2How to optimize the effectiveness and impact of your value proposition to a prospect by adjusting the four elements
3. 3How to integrate your value proposition into your marketing collateral to ensure consistency and congruency

Download immediately MECLABS, Flint McGlaughlin – Value Proposition Development
Our research covered value communication theories. Some articles date back over 100 years. In addition to reviewing more than 1,100 academic articles regarding competitive advantage, differentiation, unique selling points, and value proposition, we’ve analyzed claims and theories from some of the best minds ever on the subject, including:

    Michael Lanning
Rosser Reeves
David Ogilvy
Claude C. Hopkins
Walter Scott
Daniel Starch
Michael Porter
Philip Kotler

Books

A roundtable discussion was also held with top universities worldwide to discuss the topic of value proposition. It focused on why and how people choose.  With top professors and researchers, we developed a variety of hypotheses regarding the effect of a value proposition on the conversion rate of prospects. This allowed us to identify the motivations that drive someone to say “Yes!” “yes”.

These universities were present:

University of Oxford
University of Cambridge
Villanova University
University of Florida

Readmore: http://archive.li/GBe1I