Well-Fed Craft – The Fast Track to Marketing-Writing Mastery

Well-Fed Craft – The Fast Track to Marketing-Writing Mastery

You must have the following qualities to be a successful freelance commercial writer to Promote yourself consistently. That’s what I’ve taught for years in The Well-Fed Writer.

In the last few years, readers also requested help with commercial issues.-writing assignments…

“I’ve never done a capabilities brochure – any advice?”

Or… “How do you structure an effective postcard direct-mail campaign?”

Or… “Any suggestions on creating a good tagline (or name or headline)?”

As a 25-year veteran commercial writer, I’ve learned—step-By-Error-Recommendations-step, and through copious expense of blood, sweat and tears—the most effective ways to Write all major projects that I encountered in my field.

So I made the decision to start a few small coaching groups where we studied actual samples… These groups have been a huge hit. As you can see, my students have gained a lot of value.
Here are some testimonials taken from the course. Well-Fed Craft!

“…one of the best investments I’ve made in my business. I came away with so much material, I’ll be revisiting it all for months.”
Jeremy McAbee

“…jam-packed with ‘Aha!’ moments. Right out of the gate, I identified tangible opportunities for improving my commercial writing.”
Travis Webster-Booth

“…far more effective and enduring than any ‘how-to’ copywriting book I’ve ever read.”
Lisa Blaushild

“…Peter makes this whole business seem a little less scary and a LOT less complicated!”
Chris Wilson

“…absolutely one of the best webinars I’ve ever taken. From the first session, I was able to immediately apply his suggestions to a current project.”
Mary Ellen Landolfi

“…specific, practical information. Now I can look at a piece of persuasive writing and see the inherent structure as it builds to a ‘call-to-action.’”
Linda Tenney

“If all you did was study the samples and think about the rationale behind the creative choices, you would dramatically improve your writing.”
Stacey Morris

My group, however, is not a good fit.-coaching series are infrequent, and when they do happen, the timing (AND the price) often doesn’t work for people. Many readers have been asking for me to create a self-help book.-You can choose to pace this training. This was something I put off because I was very busy. Or my travel schedule kept getting in the way…

However, this fall I finally sat down to put it together—to distill everything I’ve learned about HOW to You can combine these projects to create a single offering that will save you 25 years of learning. The result is something I’m incredibly proud of:
Introducing:
Well-Fed Craft:
The Fast Track to Marketing-Writing Mastery
The Effective commercial writing is built on structure and strategy
What’s In “Well-Fed Craft”?

Module 1: Introduction & a “Refresher” On Sales/Marketing Foundations (audio)-only)

Module 2: Introduction to Basic Brochures & Effective Structures for “Case-Building”

Module 3: Larger brochures and more examples of effective structures “Case-Building”

Module 4: Postcard Direct mail and Web site Messaging/Content

Module 5: Case Studies: Third-Stories of Party Success Boost Credibility

Module 6: White Papers “The King of Content”

Module 7: How to get started “Into Their World” Use Themes Effectively

Module 8: Telling Stories (Real or Fictional) to Legitimize. Humanize. Demonstrate

Module 9: Using Humor to Draw ‘Em In & Keep ‘Em Reading (+ the “Questions” Strategy)

Module 10: Basics for Landing Pages and Sales Letters

Module 11: “Short-Copy” Primer: Taglines/Slogans – Naming, Headlines, and More

“This is the most useful product I’ve ever purchased for my fledgling freelance writing business. Seeing how and why you arrange copy in certain ways, how to work with a designer, and how you took a project from planning stages to completed, money-making piece for a client, has given me the confidence that I can produce the content my clients need. It’s like having a mentor 24/7. I’m thankful I have Well-Fed Craft in my arsenal.”
– Debbie Curtis,
Ithaca (NY)

Freelancer looking for work to Expand into marketing writing, I discovered Well-Fed Craft It was very informative. The emphasis on structure and the marketing mindset helped me understand what’s important in the field. The Modules based on real-I was able to see the process in action for different types of projects through world samples. The program made me feel more confident in my ability to get clients in this area.
– Larry Bernstein,
Fair Lawn, NJ

Thank you for your efforts Well-Fed Craft. It’s extremely useful, a total bargain, and the perfect addition to Thank you for your books and materials. It was wonderful to hear your voice! Also, thanks for The Well-Fed As I move forward in my second year as a commercial writer, Writer is my main template.
– David Whiteside,
St. George in Utah

“As a newbie copywriter, after studying a few courses on persuasive copy and B2B writing, I felt I needed an inside look into how a real pro does what he does. With WFC, I was able to study Peter’s professional approach to copywriting and incorporate his years of knowledge into everything I do for my freelance business—starting from my messaging to the actual copy I write. Clients I approached after studying the course were pretty impressed with what I could bring to the table!”
– Christopher Silvestri,
Mirandola, Italy

As someone just getting started as a B2B copywriter, I’ve found lots of advice about building the business itself, but needed to Learn some writing strategies. The models in Well-Fed Craft Provided me with valuable examples and ideas. to Refer to Every time I start writing a new project. Thank you for organizing it all in one package.
– Theodora S.,
Kearny in Arizona

“As someone coming from trade magazine journalism, I found this course to be a great resource. It’s packed with practical information giving you a guided tour ‘under the bonnet’ (hood) of different commercial writing projects.”
– Sara Edlington,
United Kingdom

The Well-Fed Inspirations from ezine and writer books to I quit my job in 2007 to become a full-time worker.-time commercial writer. I’ve never looked back. When I found out about Well-Fed Craft, I didn’t hesitate. I knew anything with Peter’s name on it would be of high quality. Peter possesses a unique ability to Clear instruction is provided in all of his educational platforms. Based on how much information I received, WFC was a great deal. I would recommend it without reservation.
– Daniel Casciato,
South Bend, IN

I am a seasoned copywriter and my focus has always been persuasive direct response sales letters. I was blown away by your workshop. to the hidden value of writing copy that doesn’t use persuasive direct response mechanisms (i.e., power words and force communications), but still conveys the right message to The intended audience.

I was looking for mechanics. I was looking for mechanics and your explanations helped me believe and give weight to that belief. Other copy was not of interest to me before. Only persuasive copy that was direct response was relevant. This is no longer the case.
– Woody Quinones,
Sebring (FL)

“Well-Fed Craft is an invaluable guide to what makes great copy. Whether complete novice or more experienced, you’ll find insights and information to improve your skills. The program covers just about every type of copywriting and the examples of great copy are worth their weight in gold alone. A generously long copywriting Q&A recording is the cherry on the top. Excellent value.”
– Edward Beaman,
United Kingdom

An outstanding product. I am a freelance writer who is primarily involved in writing articles for nonprofits. This meant that I had no idea about other types projects. Watching Peter share his process—not easy to Do what comes naturally to you—gave me the confidence that I could take on and be successful with other kinds of writing.

Get your instant download Well-Fed Craft: The Fast Track to Marketing-Writing Mastery

Peter adds tips on marketing strategy, writing and other topics to his course. You feel like he’s a good friend, sharing his expertise over a cup of coffee. Peter is one such master. We learn from the best.
– Janis Gioia, MAEd,
Brecksville, OH

“Can’t recommend Well-Fed Craft highly enough. Such a great reference for demystifying the process, and unbundling nerves when starting a new project. Knowing I have this info in my back pocket has made me even more confident in marketing my business.”
– Hannah Glenn,
Los Angeles, CA

Well-Fed Craft This helped me to understand how freelance writing works. There were many examples.-World projects It’s also a revelation, showcasing the countless opportunities to Work for you-Paying clients that you may not have known. Peter has been a great resource and an inspiration to me to My copywriting practice should take a new direction. It’ll do the same for you.
– Janice Sakata-Schultze,
Golden, CO

“I’m glad I bought Well-Fed Craft. I reviewed several sessions multiple times because each time, I found I’d learn something new (I particularly appreciated your discussion of “The Curse of Knowledge” in Module 1).”

For me, as a B2B copywriter starting out, the idea of treating each topic individually was very useful. It focused my attention on that particular type of writing and the steps involved in completing such assignments.”
– Tom McCauley,
Vero Beach, FL
Nearly 5 Info-Rich Hours!

You get over 280 meaty minutes of focused study/dissection/discussion of 74+ commercial writing samples.

We’re talking information rich in technique, tactics and strategy. The kind of stuff that’ll demonstrably improve your marketing-Writing skills and turning “one-off” Customers become regulars.

“I got downright ANGRY when I pored over Well-Fed Craft! This is exactly what I needed in 2003 when starting out. Unfortunately, with nothing like it then, I spent weeks digging up whatever I could find about how to write these marketing pieces—and ended up with maybe 5% of what’s in this excellent program. Whether you’re new or well on your way to success, do yourself a favor and invest in this goldmine of a resource—from one of the best writers in the business.”

– Ed Gandia
Business copywriter-Construction of a coach
Who’s Well-Fed Craft For?

Anyone—whether newbie or experienced Send an emailr—either struggling with how to write “commercial” Projects, or Wanting to Broaden their reach “tactic arsenal.”
Anyone new to Marketing writing is a field that has many facets. How do you know?
Anyone who’s transitioning from journalism (again, how would you know?)
Anyone who’s focused on one or two project types, and wants to Diversify your project skills. And most importantly…
Anyone who’d like to Spend a few days to Find out what took me 25+ years to accomplish. to assimilate!

Are you interested in the Well-Fed The Group Coaching program was available in the past, but you were not able to afford it. Or the timing of the sessions didn’t work with your schedule?

This is your self-paced course—covering everything the coaching series covered, but now including 74+ samples—is your answer. For a charmingly affordable price, you can also get this course.-Price is very reasonable.
In Well-Fed Craft, you’ll discover:

How to Create a marketing piece that grabs attention and keeps readers engaged.
What you must include on the website’s homepage to It should be easily found and read. This is one of the most important trends in web copy layout right now!).
5 unusual project types you’ve likely never seen before (but which will add welcome depth to your marketing arsenal…).
The A writing sample is a small portion of a larger project. When the client saw it, he increased the budget for the remainder of the project by 15%!
The 1 case-Study Format Guaranteed to Your work will instantly be more vibrant, dramatic and easily readable.
The Two elements that instantly and significantly enhance any sales letter.
The 1 powerful question—which, when you can answer it “yes”—will instantly boost the clarity and accessibility of any marketing piece.
Multiple copies-Structure your strategies so that they work effectively and powerfully “build a case” For a product/service.
3 real-Examples of copy from around the world “gets into a client’s world” This makes them more open to receiving information. to Your offering.
The Three key whites-paper types—straight from THE white-paper guru—that virtually all WPs fall into (talk about simplification!)
How to Use “themes” to Create a strong thread that draws the reader in and highlights the advantages of a product/service.

Download it immediately Well-Fed Craft: The Fast Track to Marketing-Writing Mastery
8 ways to use humor to draw ‘em in and keep ‘em reading.
How using stories—real or fictitious—will legitimize, humanize and/or demonstrate a product or service.
The Potent “___Questions” Strategy that instantly transforms your client “The Credible Good Guy.”
The product-Introduction brochure. It was engaging and impactful. “birth announcement”!
Numerous “Before/After” scenarios that underscore what works and what doesn’t in a marketing piece.
The These 2 resources will significantly increase the creativity and effectiveness of any headline, naming, or tagline exercise.
5 brochure formats and examples that were effective executed by clients.
Dozens of examples headlines and subheads that catch a reader’s eye, convey the benefits, and allow for productive scanning.
There’s so much more!

“One of the best new multimedia courses on copywriting I’ve seen. Peter is a grizzled veteran in the field and his vast experience and track record of success, combined with great instruction, make this a must-have program for copy and content writers.”

– Bob Bly
Author, The Copywriter’s Handbook (+ 90 other books).
Why did I do it?

The Well-Fed WriterSince late 1993, I’ve been a commercial freelancer as well as the author of the award-Winning Well-Fed Writer series. And, other coaching, ezine blogs, ebooks, etc. The My focus on all my resources was always how to Build a successful commercial writing business, not how to These projects should be written.

There are many. “commercial-writing-business-building” Resources are available, but not much information on how to access them. to These projects should be written.

Over the years, I heard from many people with no marketing experience or from the journalism industry. They were struggling to Learn the “how-to-write” side of commercial copywriting (a.k.a. marketing writing), and searching—usually unsuccessfully—for resources that addressed that need.

“The real money in freelancing is writing for businesses—but most freelancers know little about this arena—especially how to write copy that will thrill your clients. Well-Fed Craft breaks it down and makes it simple. Well worth the time and money if you’re serious about commercial writing.”

– Kelly K. James
Author of Six-Figure Freelancing & Writer for Hire
Marketing is not enough

Moreover, coaching aspiring commercial writers since 2002—watching some thrive, while so many others struggled—led me to This epiphany:

The strongest predictor of enduring success as a commercial writer is writing ability—NOT marketing chops. Although you can be a great marketer, your writing ability is the most important factor in your success as a commercial writer.-writing skills aren’t what they should be, you’ll always struggle. Strong writing skills can help you get more business, repeat business and more referrals.

“You won’t find anything else like this because there isn’t anything like it. Well-Fed Craft is like peeking through the curtain and practically stealing the keys to success. This is so much more than a course; you’re sitting side-by-side with a master as he reveals his secrets—all the elements of phenomenal commercial writing. It’s the most comprehensive, sensible, smart course I’ve ever seen—full of the savvy insight of the best there is at the craft. Follow this, and you can’t help but succeed. Peter, you’ve got something great here. Really great.”

– Lori Widmer
Words on the Page: Trade writer/editor and blogger

So what makes me such an expert?

In this age of “Insta-Experts,” You will need to be careful whose advice you follow – and that means mine as well! So here’s my 38-year story… I’ve been a successful commercial freelancer since 1994, and a successful sales and marketing pro for 16 years before that (starting with two summers of door-to-door book sales in college!).

I’m the author of the multiple-Award-Winning Well-Fed Series of writers on freelancing commercially The The first edition of the book was a Book-Of-The-Month club selection. The most recent edition was awarded four industry awards.

Nothing else than copywriting-Bob Bly, an industry icon, spoke of TWFW “This is the best information on how to make more money with corporate clients I have ever read. It answers everything you need to know.”

I’ve self-Five books total, and me.-marketing efforts—which necessitated creating a pile of effective marketing materials—yielded 100,000+ of my books/e-Books in circulation and a complete bibliography-Living for more than 10 years is a lot of time.

Bottom line, I’ve been steeped in sales and marinating in marketing since 1978, and I’ve put ALL that experience, knowledge and marketing instincts into THIS program.
What’s the Format of Well-Fed Craft?

The Each module in the course consists of 11 modules (except Module 1 which is audio only). I scroll through each topic and take a screen capture.-specific PDF—chock-full of images of actual commercial writing projects—while pointing, explaining and dissecting those projects.

“There aren’t many other freelancers I genuinely look up to Continue to learn from. Peter is one such rare exception. I’ve been recommending TWFW as my top pick for new freelancers for years—whether or not they plan to Specialize in commercial writing. Marketing information is just as good.

Writers who choose to go commercial learn quickly that clients expect them. to Learn how to Write a wide range of projects, including web copy. to white papers. But until now, I haven’t seen a course that adequately teaches that “how.” Well-Fed Craft finally—and admirably—fills that void, covering both the ‘how’ The ‘why.’ If you’re a fan of TWFW, this is your natural next step. “

– Jennifer Mattern
17-Year Freelance Business Writer & PR Consultant; Editor, All Indie Writers
Are you looking? to Take a look at this sample

This is a brief overview of the learning experience
a video module of the WFC, click here.
Ready to “UN-Commoditize” Are you a skilled individual?

If you’re struggling to Build a consistent profitable writing business. I believe one reason is that your skills are similar to Many other writers are available. As such, clients don’t have to pay the premium rates that those with uncommon—and less “commoditized” skills—command.
“Well-Fed Craft” This will prepare you to You can get these premium rates.

“Like his books, Well-Fed Craft is authentic, engaging, and packed with concepts that can make your business better while helping you do the same for your clients. Peter lets you look over his shoulder, as he walks you through the brainstorming and copywriting process on dozens of actual client projects. And, his strategies for upselling and “getting into the heads” For both experienced writers who need a platform and newbies in B2B writing, the clients and their customers are a great resource. “kick in the (marketing) pants.”

– Jake Poinier
18-Year Freelance Writing and Commercial Freelancer-Business “Doctor” DoctorFreelance.com
But Wait, There’s More! (I’ve always wanted to say that…)

You’ll also get 2 Bonus Modules—cleaned-Up versions of two sessions taken from the previous group-Coaching series

The “Writing-Exercise” Review (~60 minutes; combo audio module/PDF) You’ll listen—and follow along with the separate PDF—as I discuss the results of a writing exercise based on a real-world project. You’ll see the original document I instructed them to improve on, see/hear critiques of 4 participant submissions, and finally, see MY take on the project (which I’d delivered to The client. All my comments are embedded in the PDF as a standalone study.
The Q&A (80+ minutes; audio-only): You’ll listen in on the last session of the group-coaching series: A Q&A on ANY subject related to Commercial writing is not about craft. So, you’ll hear a cleaned-up (i.e. the only good stuff!) audio recording jam-This book is full of solid information and insights that will help you make the right decisions. “well-fed writing” success!

“Color me impressed! From brochures, taglines and headlines through storytelling, humor and white papers, Well-Fed Craft delivers. I absolutely loved his “Before/After” examples of the key types of marketing materials we’re often called on to write. Peter is an expert on his subject and has taught many people how to earn a living as a freelancer. I highly recommend this excellent course.”

– Anne Wayman
AboutFreelanceWriting.com
AND, And Yet Another “Goodie”!

10 of the 11 modules are built on PDFs with dozens actual samples of commercial writing. Well, I’m giving you ALL those PDFs as well. If you’d like to go back and study the material more closely, now you’ll have the option to You can only study the actual samples without being constrained by the video.-Capture format

NEW: This is a brand new addition to this release, I’ve added summaries to the end of all the standalone PDFs—a bulleted list of points covered in the corresponding video module.

“There are lots of courses on how to sell your copywriting services, but where are the ones that actually teach you HOW to write copy clients will gladly pay handsomely for? Well-Fed Craft fills that gap. You’ll get inside the head of a veteran writer as he takes you step-by-step through writing all the key commercial-writing project types—along with using themes, humor, stories and more, in your copy. His technique for killer “short copy” (taglines, names, headlines, etc.) is worth the price of the class alone!”

– Linda Formichelli
Writer Coach and co-Renegade Writer Press founder
What’s at Stake Here?

Marketing copywriters with the right skills earn more than others because there are fewer of them.

They are intimately familiar with the key cornerstones of marketing copy: Audience vs. Benefits and USP (Unique Selling Proposition). The Curse of Knowledge and Others (ALL covered in “Sales/Marketing Refresher” Module 1
They know that the structure of a piece—how you “build a case” for something—is just as important as the words you use (and virtually every module of WFC covers “structure”!).
They’re masters at identifying the benefits of a product/service, and conveying those benefits in language their audience understands and will respond to.
They’re comfortable working on brochures, ads, direct mail, web writing, landing pages, “content” (case studies, whitepapers, etc. … and many more.

Download it immediately Well-Fed Craft: The Fast Track to Marketing-Writing Mastery

These are exactly the things you’ll get from Well-Fed Craft…

The result? You’ll separate yourself from the countless writers with those interchangeable, “commoditized” skills—skills that, by definition, will command lower rates—and enter into a far more select, higher-Paid group

“There’s a lot of info out there on the business of freelancing. But mastering the craft of writing effective marketing materials will give you the edge in today’s marketplace. Well-Fed Craft teaches you all the basics—and more. Highly recommended. On a personal note, Peter is one of the most experienced ‘commercial’ writers I know. He’s one of the good guys in this business—someone who truly cares about helping other writers succeed.”

– Steve Slaunwhite
Author, The Everything You Need To Know About Writing Copy
“How Do I Get Access to Well-Fed Craft?”

Although the flash drives I used for the initial release had a high capacity, “cool” “novel” This is a factor-release, I’m committed to Choose a content-It is a fast and reliable delivery system that will get your product to you computer.

You’ll be viewing the program on a membership-Site-style platform, where you’ll have the option to You can download the entire program, including bonus materials and video modules, onto your computer. No limited availability, no expiration dates. Once you have it, it’s yours.
My Money-You get your money back Well-Fed Writer

If you don’t feel Well-Fed Craft You were satisfied with the product. I will refund your money if you are not completely satisfied within 30 days.-Questions-You can ask for a refund. Of course, you’ll likely have the content on your computer, so suffice to say, The Golden Rule applies… ?

“Peter Bowerman’s Well-Fed Craft fills a major gap for marketing copywriters – HOW to actually write the many types of projects clients will pay handsomely for. There’s no greater market differentiator than a solid skill set, and no better person to learn from than Peter. He’s helped launch thousands of copywriting careers – including mine.”

– Casey Hibbard
Case-Story Selling Experts: Study the Stories of an Author
“OK, How Much Is It?”

This was a difficult decision. I mean, think about what I’m offering here. No less than…

Step-By-Step-by-step instructions for creating a variety of commercial projects.
PLUS, a wide range of marketing options-Strategies and tactics written to Your writing should be more persuasive, engaging, and compelling.
In essence, a potent tool kit that’ll give you the confidence to Any high is possible-Paying for commercial writing project

I know what that’s worth, because I know how much further ahead of the game I’d have been if I’d had THIS when I started out in 1993.

What would be the price of this extreme? “learning-curve-shortener” What would you consider your worth? Certainly $1000 – about what you’d make on one mid-Commercial projects of any size

Well, it’s certainly worth that, but such a price would put it out of the reach of many. What about doing something else?-You can get it for as low as $597

This would be a fair price and reflect the item’s value.

Nevertheless, I have one goal: to This product should be available to as many people possible (and sold as many as possible). As such, I’m offering it at……

 Here’s what you’ll get in Well-Fed Craft – The Fast Track to Marketing-Writing Mastery