Luxury Lettering 101

Luxury Lettering 101

You are welcome to Luxury Lettering 101!

Are you ready to take your calligraphy business from a hobby to a high-end enterprise?

It was certainly a great start, helping out at friends’ weddings. It’s tiring to be overworked or underpaid. We are here to tell you there’s more in the calligraphy and lettering industry!

We’re talking about the lucrative world of Live Calligraphy & Personalization for Luxury Brands.

Imagine yourself in a designer boutique sipping bubbly while personalizing expensive items for eager customers. It’s the kind of gig where your talent is valued and celebrated. These are the clients who don’t care about four-figure invoices. We’re sharing the secrets to the good life!

Download it immediately Luxury Lettering 101

***JUST ADDED***
The Luxury Lettering Bundle

Are You Interested? Luxury Lettering 101 Want to learn Calligraphy Engraving? Or automate your business by using pre-made email templates? Grab the Luxury Lettering Get a bundle today
Course Curriculum
Introduction

video icon Getting Started (6:49)

text icon Join the Facebook Group & Add Yourself to the Directory for Job Leads & Referrals
Module 1: How to get hired by Luxury Brands

video icon Hiring Yourself (3:12)

video icon Curating Your Portfolio (7:41)
video icon SEO 101 (16:42)
Module 2: Common Surfaces & Corresponding Tools

video icon Considerations For Surfaces (2.32)

Perfume Bottles, Champagne Bottles, etc (5:45)| Perfume Bottles, Champagne Bottles, etc (5:45)
video icon Calligraphy on Leather & Fabric Items (6:02)
video icon Calligraphy on Paper & Packaging (4:01)
video icon Calligraphy on Textured & Miscellaneous Surfaces (2:40)
video icon Tracking Your Output/Time (6:43)
Module 3: A brand reached out to you… now what?!

Agencies, Brands, etc (7:28)| Agencies, Brands, etc (7:28)
video icon Questions to ask & Information you need to know (6:35)
video icon Quoting the job: Hourly Rates & Additional Fees (14:40)
Video icon Samples for Brand Requests (10.20).
video icon When to say NO & Communicating your Boundaries (5:15)

Module 4: Before Going On-Site

video icon Marketing Yourself & the Event (9:25)
video icon On-Site Packing List (10:16)
video icon Dress Code decoded (7.40).

Module 5: Professional Practice

video icon On-Site Etiquette (6:22)
Video icon Managing Customer Expectations (4.32)
video icon Hope for best, Prepare to face the worst: Nightmare scenarios and how to deal with them (2:54).

Module 6 – Creating repeat clients

Video icon Laying the Foundation for Future Business (6.29)

Bonus Module: Contracts – Why you should have one and what to include in it

video icon Contracts (& other fun legal things!) (31:56)

Download immediately Luxury Lettering 101

Are you ready to take your calligraphy business from a hobby to a high-end enterprise?
$325
Regular price
3 payments of $125/month
3-Month Payment Plan
Text in pink with the words “About your teachers”
Together, we have calledigraphed for over 50 brands. We received so many questions on how we did it that we decided we would create this comprehensive class for calligraphers. This will help you get these lucrative gigs with your dream customers!

A black & white picture of Toronto Calligrapher Sylvia Wong, with a Biography that reads: Digital Marketing strategist by day, calligrapher & educator by night, Syl has built a successful side hustle that rivals many full-time entrepreneurs’ wildest dreams. Her work has been shared with over 500 students. “Just Married Jacket” The project was featured in newspapers and on national televised news. She has also given talks at women’s business events. Her creativity and style are well-known. She has worked for many luxury brands, including Salvatore Ferragamo and Max Mara.
A black & white photo of Montreal Calligrapher Jodi Tellier with a biography that reads: Having recently celebrated her milestone third year of business, Jodi is happy to call herself a full-time artist, and a teacher of fellow creatives. She has taught hundreds to learn everything they need to know about calligraphy, and how to start their own successful business. Her work has been featured in print and online. She is a well-known name in the local event industry. She has worked with many luxury brands including Chanel, Guerlain, Aston Martin and Dior.
Hear what students have to say about it:

Margaret Wong, Sincerely Bo

I signed up Luxury 101 Because I am a new calligrapher to on-site event collaboration.

This course is highly recommended. It provided me with the foundation and ongoing support I needed to launch my side business. The course is filled with useful information.

Amongst all the things I’ve learned, there are two important takeaways I would like to highlight.

The first tip is search engine marketing advice. I used it to improve my site’s traffic. If your business is not able to find you, it can be difficult for a new calligrapher to get started.

Applying the pricing strategy and contract negotiation to my first gig was the second highlight.

Again, thank you for giving me the courage to follow my passion!
Rosie Chhun | Wander Crafter

“I fell for calligraphy in pharmacy school. At any point during class, I would be lettering and paying attention. I was left with six figures of student loans after graduating from college. Everyone advised me to start monetizing the lettering skills I have and I decided this would be a wonderful way to do what my heart desires while repaying the debt.

After two years selling calligraphy services and items on Etsy for over 2 years, I felt like I was making pennies each item for all the hard work that I had put in. I felt overwhelmed by my debt and was beginning to feel like I was losing everything. It turned out that I was grossly underpricing and undervaluing the calligraphy skills I had. I was able to complete the assignment. Luxury Lettering 101I was able to see the full potential of my calligraphy skills as an income source and this course has been a great help in my growth as calligrapher.

I have learned to be proud of myself as an artist and found clients who respect that value it as well. My earnings from lettering have quadrupled last month and I’m creating products I love by targeting my ideal customers.

Since enrolling for the course I have worked with a few luxury lettering companies and will be teaching my very first class this month. After just one lettering gig, LL101 has paid for itself. It is helping me to pay off my loans earlier! It is amazing to see where my business is headed, and I couldn’t have done it without Sylvia, Jodi, LL101 and all the ladies!

Manolya Yilmaz, Magnolia Letters & Co

I have a background in marketing and fashion journalism, so it was natural that I would want to combine those skills with my calligraphy skills.

I booked my first luxury writing gig less than a week before I joined this course. It was so overwhelming and I had so many queries.

I was prepared for my first gig when I took the course. The course made me feel so confident.

Even though I attended lots of events in my career, I couldn’t even think about adding a few items to my contract, because I had no on-site experience as a “vendor”.

My favorite thing is Luxury Lettering 101 is the private Facebook group that’s filled with talented, kind and like-minded calligraphers. It’s very active and everyone is so supportive – rooting for one another and learning from each other.

Download immediately Luxury Lettering 101

I’m so glad I took this course and it has already paid for itself with my first on-site gig.

This course is a must-have for anyone looking to improve their calligraphy and feel confident entering their next gig.
“How do I know I’m ready to do on-site lettering for luxury brands?”

⚡Do you feel confident in your abilities as a calligrapher?

⚡Are you interested in calligraphy on unusual surfaces such as leather, glass bottles and other materials? If you’re not familiar with this technique, is it something you would like to try?

⚡Is it possible to have a full conversation while simultaneously doing calligraphy?

⚡Do you feel comfortable having others watch your work?

Did you get the answer? “yes” Are you able to answer most of those questions? Now you’re ready to take the Calligraphy Career to a higher level and work with Luxury Brands!

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