Marketing at the Bottom of the Pyramid

Marketing at the Bottom of the Pyramid

In this 4-module course, you’ll learn the 4Ts Framework (Truth, Trust, Tribes and Trials), to help you offer new solutions to customers who live in emerging markets. You’ll explore and discuss case studies from Sanergy, an innovative company working to improve sanitation in urban slums and an Acumen investee. You will need to do a thorough examination. of Learn how to change your worldview and personal behavior. the Role of Reflect on how to treat customers with respect and dignity.

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Course Curriculum

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Frequently Asked Question

1. Introduction Marketing at the Bottom of the Pyramid

Introduction to Module 1.

​Complete the Reading (Individual)​

Keep an eye out the Videos (Individual)

Organise Your Workshop (Team).

Submit Your Assignment

Participate in the Global Conversation

Congratulations on completing Module 1.

2. Marketing Principle #1: Truth

Introduction to Module 2.

Complete the Reading (Individual).

Keep an eye out the Videos (Individual)

Organise Your Workshop (Team).

Submit Your Assignment

Participate in the Global Conversation (Individual).

Congratulations on completing Module 2.

3. Marketing Principles 2 and 3: Trust and Tribes

Module 3 Introduction

Complete the Reading (Individual).

Keep an eye out the Intro Video

Keep an eye out the Workshop videos

Organise Your Workshop (Team).

Submit Your Assignment (Individual)

Participate in the Global Conversation (Individual).

Congratulations for completing Module 3.

4. Marketing Principle #4: Trials

Introduction to Module 4.

Complete the Reading

Keep an eye out the Videos (Individual)

Organise Your Workshop (Team).

Submit Your Assignment

Participate in the Global Discussion

Congratulations on Completing the Course!

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