There are three interrelated variables that we can be thankful for. Advertisers have control over scale and this is what we should be focusing on when scaling.
Fred Lam – FB Playbook Advanced
ATTN: Facebook Advertisers
You have finally found the best Facebook ads after putting in weeks, if not months, of blood, sweat, and tears.-Converting an ad.
Now, it’s time to scale!
Many advertisers believe that scaling up their Facebook ads is simple. They simply need to increase the budget, create more ad sets, and expand the targeting.
It will then magically transform into a 6-Figure 7 or more-figure sales-generator for your business.
This logic makes perfect sense.
Once you’ve found the winning Facebook Ad, the higher your budget and the better targeting, the more leads you’ll generate.
However, However, this is not always the truth.
In reality, advertisers are suffering huge losses when they increase their Facebook Ads.
And if you ever scale up your Facebook ads and experienced miserable results, you’re not alone.
The Reasons Advertisers Fail to Scale Up Their Facebook Ads
Facebook’s advertising algorithm is a lot more complicated than you can imagine.
Facebook doesn’t share such information with advertisers, but it does share it. There are many variables to be aware of when scaling up your Facebook ads.
Facebook is constantly changing their algorithms. This makes it harder for advertisers and marketers to scale up in the right direction.
Advertisers who don’t understand Facebook’s algorithms and what they want, can be lost and end up scaling down their ads.
One great example is the most recent, debatable release within Facebook…
…CBO – Campaign Budget Optimization
This was a huge Facebook update that many advertisers were unsure of the purpose.
CBO is actually designed for scaling, but advertisers aren’t properly educated about it.
It was a nightmare to scale if your budget was set at the ad level.
Be very careful when increasing your budget to ensure that you don’t reset the account. “Learning Phase” Display ads in your set. It can be increased by 20% or more. “Learning Phase” There are resets that could cause your campaign to stop. Making a decent profit and not making a loss on your ads.
Facebook is aware of this problem and has released CBO to all advertisers. They also require advertisers to use CBO in their campaigns. CBO will not increase your budget. “Learning Phase”.
The truth is that this release has a deeper meaning than you might think.
Facebook’s ultimate goal should be to let their algorithms do the heavy lifting for you…
…and Facebook will make continuous updates to their algorithm to accomplish something bigger…
That’s it! Turn Facebook into an A.I. Advertising Allow Facebook to handle all the heavy lifting on behalf of advertisers
This was after an intimate conversation with a high-ranking friend.-Reply to your profile on Facebook This came up when I asked him the same question about CBO. It makes complete sense for each update Facebook posts!
This piece of information will help you scale up your Facebook ads to 6-Figure 7 or more-Figure and Beyond All variables can be eliminated that the algorithm takes into consideration…
…and focus only on To scale up, you need 3 interconnected variables
They are:
These are the 3 interconnected variables that can make or break your Facebook ads scaling
Facebook, as I said earlier, will continue to make updates. We are not able to control this.
There are 3 interconnected variables we can count on, and they all have to be considered. Advertisers have control over scale and this is what we should be focusing on when scaling.
Because each variable works hand in hand, I named these interconnected variables.-In-They can work hand in hand. It is actually used to improve your results when you increase the size of your Facebook ads.
Let me give you an example.
Get Big! “Seed” Audiences
Facebook wants big audiences!
To test your Facebook ads, you will need a small sample of the most targeted audience. Once you have data to prove that your Facebook Ads are working, you will want to scale to larger audiences.
However, as you scale, you don’t want to randomly use irrelevant big audiences.
You want to use your best seed audience To achieve the next interconnecting variable.
And it’s your pixel.
Prime Your Pixel and Data to Scale
When you advertise on Facebook, your pixel is one the most valuable assets of your business.
Facebook pixels are designed for many purposes. It is designed to be used for two purposes. allows Facebook to understand the in’s and out’s of the traffic it is sending to you and to see if it is achieving the results that you want.
Facebook’s algorithm always Your pixel for optimization is a key factor To help you achieve the lowest possible cost of conversions. If you give Facebook pixel the wrong signals, such as unqualified or low status messages, it can cause Facebook to recalculate.-Your funnel will convert seed audience into customers. Your pixel will learn to search for unqualified or low-quality prospects through your funnel.-Converting audience is easy for you.
This will create a problem when you scale up!
This is why you need to ensure your seed audience is the most qualified prospects so your pixel is trained properly to fully take advantage of Facebook’s algorithm to do the heavy lifting for you.
In fact, you can even have a well-This will allow you to create lookalikes on Facebook, which will further assist you in finding the best audience for your ads. You will be able to scale up as you grow. Scaling with the best audience possible and using the most accurate pixel data is the best way to achieve the highest quality results at the lowest price.
To combine the big seed audience and your pixel data, you need to use the last interconnected variable, and that’s technique.
Download immediately Fred Lam – FB Playbook Advanced
Using Specific Techniques To Combine Your Audiences And Pixel Data
Facebook advertising is a complex field. There are many techniques you can use. My 3×3 Ad Formula was designed to make it easy for you to quickly create Facebook ads. Find your top-Facebook Ads that convert
Once you’ve found it, you will need to use different techniques to combine your seed audience and pixel to help you get the results you want.
These scaling techniques are some my favorites Best-Scaling secrets kept secret
It’s how you setup your campaign, how you structure your ad sets and how you use your seed audience as your best targeting while leveraging your pixel data to do all the heavy lifting for you.
You can actually use a variety of techniques such as: Dynamic CBO Scaling, the Tipping Method, and The Blanket Method You can find out more.
If you can connect these three interconnected variables, you can scale with confidence to potentially make your Facebook campaign a 6!-Figure 7 or more-Figure business
Fortunately, you don’t have to figure all this out on your own and spend a fortune to know this.
All my best were shared-Facebook Ad Scaling Strategies kept in our newly-released, FB Playbook: Advanced.
When I scale up my Facebook Ads campaigns, I documented my strategies, tactics and what I focus on.
This applies to all businesses, regardless of their size. FB Playbook: Advanced This is for you This is especially true if your goal is to grow your Facebook advertising.
Only $97
You will get instant results with my Facebook scaling strategies.
Module 1: Scaling Data (True ROAS).
You must consider your ROAS when scaling Facebook ads. The ROAS data you see in Facebook is flawed. These data are flawed and you could be scaling your business at a loss if you use them. The reason I’m saying this is because your ROAS data within Facebook is only factoring your revenue and not your gross profit.
You need to optimize your True ROAS as a Facebook Advertiser. This includes all variable expenses that are involved in delivering your product.
In this module, we’ll explain in detail about ROAS and How to calculate your True ROAS and scale up with actual profit. This formula is not available elsewhere and even some experts in the industry don’t even know how to calculate it and you’re going to learn exactly how to find your True ROAS.
Module 2: Advanced Facebook Data Analysis
Hidden data is hidden within your Facebook Ads account that many advertisers don’t know about. Advertisers need to know these hidden data in order scale up their ads. These hidden data can be used to scale up your ads. Audience saturation, Auction Overlaps, and Auction Competition.
You need to not only know where these data are located, but you must also understand them in order to make the best decisions and forecasts when scaling up your Facebook ads for business. ! In this module, I’ll share with you exactly how to find these data and understanding how it plays a significant role in your business!
Module 3: Post Purchase Retargeting Method
This method is ignored by the majority of Facebook advertisers. Nearly all of the Facebook advertisers I know focus on acquiring customers. The truth is, Your greatest profit comes from monetizing your existing customers. It is much easier to convince customers to buy from you after they have bought, than to find new customers. You need strategies to do this.
This is what I call the Post-Purchase Retargeting Method There are three strategies you can use simultaneously to promote your Facebook ads using this method. This is a strategy that will help you increase sales and profits for your business.
Module 4 Dynamic CBO Scaling
Facebook asks you to give them the entire work. This isn’t just about setting up a CBO Campaign. It’s also within your creative. Facebook recently introduced Dynamic Creative. It has two main goals. Facebook will let you allocate your budget according to your needs.-Facebook allows you to perform ad set and second is allowing Facebook the ability to find your best creativity and prolong the longevity of your ads. This will help avoid ad tiredness and increase your ad reach.
In this module, I’ll be showing you How to use Dynamic Creative and CBO together This technique will help you scale.
Module #5: Tipping Method
Here’s the honest truth. When you try to increase your average order value (AOV), you will reach a brick wall. There’s one fact that I guarantee no other Facebook experts will disagree which is Whoever has the highest average daily turnover will win.
However, sometimes you don’t have enough to increase your AOV.-Even if you lose some money, scale. On the other hand, you don’t want to just ditch your hard-Work is hard, so what are you doing?
Let me tell you about my Tipping Method. This tipping method is for you. You can scale up as high as possible while still making a profit for your company. It uses a specific manual bidding format that helps you get leads or sales at a lower cost than you normally would get to turnaround a campaign that doesn’t produce profit into profitability.
Module #6 – The Blanket Method
The Blanket Method can be used if you don’t have enough targeting options and you want to reach new customers while you increase your Facebook Ads. The Blanket method consists of three parts.-Parts that will help you find new customers, build your seed audience and scale up. If you are a mass manufacturer, it is possible to sell a lot of parts.-This strategy will help you market any product or service. In this module, I’ll walk you through on how the Blanket Method works and how to incorporate the 3-To make the whole process work, you need to first complete it. Increase your leads or sales to your business.
Module #7: Content Curation Method
Facebook loves content. Facebook was created to love content. “newsfeed” There’s a reason. They want their users to consume content within their platform and if you help Facebook achieve that goal, you’ll be rewarded.
Content creation is time-consuming.-This is time-consuming, and not the best use possible of your time. We have a solution. It’s called the Content Curation Method. This is a little loophole I accidentally found that allows you to do what I did. use other people’s viral content while controlling a call-To-Action on their website and creating an audience for retargeting.
This strategy will help you get cheap clicks and allows you to play within Facebook’s ecosystem to be rewarded with lower CPM!
Module #8: Facebook Broadcasting Method
Within Facebook, there’s a hidden way to broadcast your promotion and messages to your followers. It’s amazing that this strategy helped me make over $7,000 from a $50 investment. This strategy is not used often by Facebook Advertisers, and even experts don’t know about it. And in this module, I’ll show you How to use Facebook for broadcasting and get the highest ROI possible for your business.
Module #9: Secret Lists Of Lookalikes
Lookalikes are the best way to make money. We create our Facebook account, train our pixels and get lookalikes. We’re told to simply use the standard lookalikes that everyone uses. These could be your buy lookalikes or your add to carts. These are all great but there are more. Secret list of lookalikes I use that is superior to any traditional lookalikes You are aware of. In this module, I’ll reveal all my secret lookalikes that I use so you can see immediate results with your ads!
Module #10: Creation of 20% Lookalikes
Facebook advertisers believe that the maximum number of lookalikes you can create is 10. That’s true because that’s the maximum you can create within your Facebook account. The truth is that almost everyone doesn’t know about this process. Allows you to create up to 11% to 20% lookalikes This is an enormous opportunity, especially when you scale. This module will take you step-by-step through the process.-By-Step 3: How to create 11% to 20 percent lookalikes that aren’t even known to the public so you can scale more efficiently!
FB Playbook: Advanced This guide will help you increase the reach of your Facebook ads.
This is the best way to learn all you need to know to scale your Facebook business.-Have for you.
You can scale up your business easily with Facebook Ads.-Figure 7 or more-Figure and beyond However, you absolutely need to know what you’re doing and combine the 3 interconnected variables to get maximum results.
Download immediately Fred Lam – FB Playbook Advanced
FB Playbook: Advanced It is designed for anyone who wants to scale their Facebook Ads and for:
If you’re looking to grow your Facebook Ads and are the owner of any of these businesses, FB Playbook: Advanced This is the right place for you!
Instructor
Fred Lam
iPro Academy Founder
Fred His working career began over 13 years ago when he was a dishwasher. He knew he wanted more in life. Fred I began to venture into the online world of business and quickly became a respected media buyer in the sector. Today, Fred The CEO of multimillion-dollar businesses-Dollar businesses that aim to empower people with digital automation and simple education. Fred He has coached thousands students all around the globe and continues sharing his knowledge at iPro Academy.
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Course Features
- Lectures 0
- Quizzes 0
- Duration 50 hours
- Skill level All levels
- Language English
- Students 400
- Assessments Yes
