Roy Furr – High-Velocity Copywriting

Teacher

After I created the High-Velocity Copywriting program, I realized I did you a disservice. While I walked through the only three big idea types that consistently create big winners… And I walked through the structure of highly-effective sales copy…

Roy Furr – High-Velocity Copywriting

Roy Furr - High-Velocity Copywriting

Course description
This “secret” Structure of A-list sales copy
It will allow you to create powerful,
profitable copy, fast…
It was a 20-year-old secret weapon that I received just before I began my freelance career in copywriting. It was 20-Point copywriting outline from Clayton Makepeace
It was something I understood at the time. But I didn’t know how important.
In fact, this one piece of paper would help me launch my direct response copywriting business, fast… Score me my first million-dollar marketing campaigns for clients… Earn me the coveted $10,000 check on stage at AWAI’s copywriting Bootcamp, just 12 months later… Allow me to instantly compete with the best copywriters, in the most competitive (and lucrative!) markets…
And lay the groundwork for my entire career in direct response… Now including growing my own direct response publishing business!
Here’s the thing: once you know how to create highly-You can create your own sales message for any media medium.
I knew GOOD long copy made millions — I just didn’t know how to write GOOD long copy, until I figured this out…
If you don’t think long copy outsells short copy, you haven’t worked with any truly good long-Copywriters
Anyone who has ever done a lot of testing on this subject will confirm that this truth is still true today. “The more you tell, the more you sell.”
IF your long copy is boring, confusing, or unclear… Or if it flat-out sucks, like mine did before that Makepeace outline…
Of course people won’t respond!
But if you’re speaking to buyers and qualified prospects about things that are interesting and personally-relevant? They’ll stick around through thousands of words of sales copy!
Some of my most lucrative ads have had more than 10,000 views-Words are long
If you need to sell a hard product, you will need plenty of copy. BUT it’s not just about length. It’s about how you use all that copy to structure an effective sales argument that carries your prospect from the conversation already going on in their head to taking action on your offer.
When you hear about copy that makes millions or even tens of millions of dollars or more… And you look at it and you think, “That’s a long sales letter, how could I write all that in a way people would actually read?!”
The key is that most of the time, the A-list copywriter behind it knows the deep structure of selling messages that work — in any media.
It is actually quite simple once you understand the structure of good copy!
You can have long copy or very short copy. All media. Any market. Once you understand what’s taking place under the surface, you can craft effective selling messages with ease.
It doesn’t matter if you’re writing for the internet, or offline. It doesn’t matter if you’re putting it in video form, audio, or print. Heck, you can use the exact same principles to structure speeches and webinars to sell — I do!
You simply follow the deep structure… Fit your message and offer to that… And you’re off to the races.
Once I understood this, it became my secret weapon…
Direct marketing is my greatest success secret. I was able to quickly transform an idea into an effective marketing campaign, and then get it to market to test it.

Take immediate action Roy Furr – High-Velocity Copywriting

When you can do more projects, more campaigns, more tests, and more copy…
You’re almost guaranteed to outsell and outpace your competitors.
“Money loves speed,” after all.
And the faster you can write copy, the more income you stand to make — if for no other reason than the sheer volume of work you’re putting into the marketplace.
Then, when you add in royalties from doing more campaigns…
Then, when you add in increased performance from testing more ideas and getting a better understanding of what works…
You’ll quickly see how writing copy faster — as long as you follow the proven structure of effective sales messages used by only the world’s best direct response pros — will get you bigger success, faster.
Let me offer you my personal experience.
The Makepeace outline, which I’ve later shared (with Clayton’s blessing), formed a great starting point. However, it was complicated to understand. This required an additional layer of understanding.
It works well in most cases. However, there are many other copy structures and outlines that work just as well for me and other copywriters. Not only that, there are critical elements like nailing down your big idea that aren’t covered in the 20 points.
And so ever since that day in 2009 where I first got my grubby little paws on Clayton’s outline, I’ve consistently looked for similar shortcuts I could use. I also found ways to add details beyond what was on the one sheet of paper.
I took notes. I learned from other people. I looked for where other pros overlapped with Clayton’s outline, and where their advice was unique.
I also tested every strategy, concept, tactic and principle I could in my own work.-Copywriting that is effective for clients
This allowed me to write better copy AND faster.
The result is high-Velocity Copywriting!
This is the first and only program of its kind, breaking down what I’ve identified as the ONLY three categories of big ideas that generate massive sales in the most competitive markets.
Next, decide which idea you want to start with and how to structure your sales logic to support it. Then transition to making the sale.
The final step is to show prospects how to make your offer compelling and convincing so they will take you up on your offer.
This is how you grab your ideal prospect’s attention, build their interest and desire, and get them to take urgent action and give you money.
And importantly — this training installs the depth of thinking behind how to structure these messages in a way that lets you write more powerful, profitable copy, faster.
In addition, I included a whole lesson about productivity tips to help you generate more breakthrough copy, and sell messages in a shorter amount of time.
Whether you write copy for yourself or for clients, whether you actually sit down and bang out all the words, or create the structure for copy cubs or for presentations… This training will be a godsend.
And it’s all included in the High-Velocity Copywriting training. And it’s all available to you for instant streaming access.
UPDATE – I just added High as a companion.-Velocity Copywriting Templates to this training — as a free and complementary bonus training. It was originally valued for $97 but is now yours completely free. For a detailed description of the templates training, and its bonus, see below.
Let me guide you.
Templates for writing exactly
High-powered big idea copy…
After I created the High-Velocity Copywriting program, I realized I did you a disservice. While I walked through the only three big idea types that consistently create big winners… And I walked through the structure of highly-effective sales copy…
I didn’t connect the dots.
What was it missing? What was missing? Starting at the very beginning, with the prospect’s mental state and stage of awareness… And walking through what the copy needs to do to carry the prospect from wherever they’re entering the conversation… All the way to the sale.
High-Velocity Copywriting Step 1: Use templates-By-step blueprint…
The program is very short. It takes just a little over two hours to complete the program.
It focuses on the fundamental principles, strategies, tactics, and techniques of High.-Velocity CopywritingThis course will show you how to convert that into sales copy. Based on proven-Copy outlines and sales narratives that are effective.
If you’re writing a piece of copy to help your prospects solve an urgent problem… To introduce them to a 10X opportunity… Or to make an imminent prediction with specific recommendations on how to respond to it…
You’ll have the specific templates you need to write that copy in the best, most compelling, most profitable way possible.
Plus, you get the specific walkthrough so you know exactly how to use that template and turn it into a finished piece of copy… Including the intricacies and exceptions to consider with each big idea type.
Important: Follow the High-Velocity Copywriting first!
This training is meant for High-Velocity CopywritingSpeed secrets and shortcuts to writing better copy faster
While you could go through the templates training all by itself, it will not provide enough value. And yet, you’ll have a deeper understanding and be able to create much better results if you’ve taken these two trainings in order.
BONUS – The Copy Outline That Made My Life Easy Copywriting Career…
Aside from my own High-Velocity Copywriting Templates, I gave a bonus webinar. I walked through the templates. “Pretty Darned Good Copy Outline” Clayton Makepeace helped me. Clayton Makepeace was the one who helped me launch my freelance copywriting career.
This is how I outlined my first million.-dollar controls. (I also know of at most one other top copywriters who started with the same outline.
The webinar saw me walk through the outline and share my insights and perspective from over eight years of applying it at all levels.-based, strategic, technique-driven, and tactical…
As a bonus to the High, the webinar recording and my notes on Makepeace outline can be accessed now.-Velocity Copywriting Program, available in the course content below…
Templates for BONUS HVC
Video Lesson (5:27)
Mind Map
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BONUS Templates for HVC: The UPSEEN Test For Big Ideas
Video Lesson (12:12)
Mind Map
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BONUS Templates for HVC: Walkthrough of Urgent Problem Template
Video Lesson (40:31)
Download: Urgent Problem Template
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