Ben Weiss – Basementality

For 15 Years Ben Weiss He has had mixed success with coffee and other beverage products. In 2009’s Great Recession, Bai was created in his basement. He disrupted the market with a novel beverage that had five calories, no artificial sweeteners and an unmatched taste. Bai grew from nothing in seven years. Ben’s basement to a $1.7 billion acquisition by Dr Pepper Snapple Group. File Size: 209.73MB 

Ben Weiss – Basementality

HARDCOVER NOW SALE AT $24.99 (ORIGINALLY $28.99).
Basementality [beys-men-tal-i-tee] Noun: A mentality that combines foresight with scrappiness, flexibility, passion and hard work. It allows you to make your vision a reality and help you achieve success.
For 15 Years Ben Weiss He has had mixed success with coffee and other beverage products. In 2009’s Great Recession, Bai was created in his basement. He disrupted the market with a novel beverage that had five calories, no artificial sweeteners and an unmatched taste. Bai grew from nothing in seven years. Ben’s basement to a $1.7 billion acquisition by Dr Pepper Snapple Group.

Major media and industry organisations, such as Inc., Forbes and CNBC have awarded Bai recognition for its growth and innovation. However, this is only the beginning of the story.
This is a tale that’s a bit out of fashion among billionaires.-These are the stories that often grab headlines for dollar tech success stories. This is an old story-Doors made of wood-To-Door hustle, naive beliefs, and a powerful mentality prove that the American classic entrepreneur is still around in Princeton, New Jersey.
What are the thoughts of other leaders on basementality?
“Ben’s book helped me appreciate the hard work and deep love that went into building Bai. This intimate, honest story will inspire anyone who wants to chase their own dreams.”
– Justin Timberlake, entertainer and entrepreneur
“Basementality reveals Ben’s vision, heart, and his tenacious fight against Big Sugar, while giving us insight into a classic American success story. ”
– Katie Couric, journalist, author, and executive producer of Fed Up
“It’s a must-read not only for entrepreneurs but for anyone who seeks lessons in leadership.”
Bill Bradley, former U.S. Senator, author, Basketball Hall of Famer, and managing director, Allen & Co.