Aidan Coughlan – The Content Checklist

It takes time, experience, trial and error to build this kind of process. We’ve done the hard work for you so that you don’t have to… File Size: 38.27 KB

Aidan Coughlan – The Content Checklist

The Content Checklist: 84 Actionable Steps to a Perfect Campaign
Is there anything that is stopping you creating great content?
You’ll probably say time, budget or talent – but with a rock-Solid process. You don’t necessarily need to rely on them as much as you do right now.
It takes time, experience, trial and error to build this kind of process. We’ve done the hard work for you so that it doesn’t take as much of your time.
And, in the end… too many of us just tell ourselves: Screw it!
Best-Case scenario: Too much time is spent trying to connect the pieces, but not enough engaging with our audience.
Worst-Case scenario: Sometimes content is completely overlooked. Too much hassle. It will be done tomorrow. Next month. Next year. It’ll take time… but we hope that our competitors will not get their act together faster than we do.

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