1. The reason why most people don’t have insight into the buyer’s decision
2. Five Rings of Buying Insight: How to reveal the buyer’s experience
3. These 5 insights will help you guide your sales and marketing efforts.
4. Why it’s important to think about your goals for personas before you build them
5. How to determine which people you should interview and how many interviews to do.
6. How to create a study to determine how many people you need.
7. How to source interviews with the right people
8. How to persuade people to talk to you and find people to interview
9. What to do to confirm an interview and get ready for success
10. Why focus groups and surveys don’t work, and how this method differs
11. How to use an interview guide to guide buyers through every step of their journey
12. What and how do your stakeholders have to experience the buyer’s story?
13. How to select quotes from interviews and identify patterns that reveal personality
14. How to make your personas clearly communicate the needs of buyers when engaging with you
15. Segmenting buyers based upon their buying history is a good idea.
16. How to use your interview results for the right number personas
17. Here are some tips to explain the value of buying insight to your clients or stakeholders
18. Consequences when companies don’t understand their persona’s buying experience
19. How to ensure they reach their full potential.

Get your instant download Adele Revella – Buyer Persona Masterclass 2.0

MODULE 01 Introduction
This workshop will explain why it is important to create buyer personas that focus on the buying experience. You’ll understand why buyer profiles that merely describe the buyer result in too many personas and not nearly enough actionable insight. (8:35 video)
MODULE 02 5 Rings for Buying Insight
Find out the key insights that will determine whether your prospect is willing to consider a solution similar to yours. This guide will help you to distinguish these types of insights and show you how to use them in order for your buyers to have the right sales and marketing interactions. (9:47 video)
MODULE 03 Design Your Buyer Persona Study
Learn about the buyers that you must interview and how many interviews. We’ll also explain the steps required for a segmented study, which reveals how many personas you need based on differences in your buyers’ approach to their buying decision. (15:41 video)
MODULE 04 Secure Interviews for Buyers
We’ll show you how to find buyers so you can get the most out of every interview. We’ll show you how to convince buyers to meet with your company. (15:05 video)
MODULE 05 Conduct Buyer Interviews
Learn how to interview buyers using our unique approach. We use probing techniques to get buyers to express their expectations and perceptions. Our interview guide and an example buyer interview will help you to build your confidence before your first interview. (25:24 video)
MODULE 06: Insights from Mine Interviews
This module will show you how to use our insights template and identify patterns from your interviews to build your buyer persona. Learn how to choose the most pertinent and engaging quotes so your stakeholders can understand both the practical and emotional aspects of your persona. (21:57 video)
MODULE 07 Calculate how many persons are needed
This module will help you understand and defend multiple buyer personas if you suspect you may have them. You will learn how to segment based on the buyer’s decision. This will ensure that every persona is relevant and actionable. (14:53 video)
MODULE 08 Interview Adele Revella
In this recorded interview, you’ll learn how to talk to your internal stakeholders or clients about the importance of this unique approach to buyer personas. Adele There are many tips to help overcome common worries based upon buyer knowledge and misperceptions regarding the value of personas. (16:19 video)