ADworld Experience – 2017 Advanced Seminars and PPC & CRO Cases

18h videos + PDF Slides.

All videos in English language recorded during ADworld Experience 2017 on April 13 & 14. Here is the full list:

Advanced Seminars

1. International Campaigns
   Ted Kozlowski (one of the first 10 AdWords beta testers in the world) >Measuring the Effectiveness of Remarketing for eCommerce using the AdRoll Platform, Send Roll & Ping Roll;
   Markéta Kabátová (One of the most amazing). PPC specialists in Czech Republic) > Optimization of international campaigns – how to manage the quality across the languages and Look for opportunities.
2. Ecommerce e marketplaces (Amazon)
   Tara Johnson (CPC Strategy) >Amazon Advertising: Sponsored Products & Refined Product Targeting To Increase Your Conversion Rate.
3. Conversion rate optimization
   John Ekman (creator of the largest) CRO event in the world) > Psychology + Data + Experiments = One Killer Combo;
   Karl Gilis (3rd Most Influential) CRO expert in the world according to PPCHero ranking 2016) > How to transform a clicker in a customer;
   David Walker (Segmatic) > Testing strategies for paid search.
4. PPC Tools
   Samantha Noble (UK Search Personality of 2016) > PPC power tools and What you can do with them
   Jeff Sauer (Jeffalytics) > Analytics tools & strategies in measurement and Plan for paid media campaigns
   Wijnand Meijer (iProspect) > A new way to search and Choose the best tools PPC & CRO.

Download it immediately ADworld Experience – 2017 Advanced Seminars and PPC & CRO Cases

Real PPC & CRO Case histories:

1. Search for “search term”-Google Shopping strategies (David Walker);
2. A guide to Doubleclick survival & optimization (Kristina Baus);
3. Adwords for lazy men (Till Mueller)
4. Writing your Ads using reviews (Markéta Kabátová);
5. Payed media used to promote a product launch (Jeff Sauer).
6. Voice search: How to get started (Purna Virji)
7. Landing Pages & First Dates (Karl Gilis);
8. Measuring the brand lift through targeted You Tube campaigns (Ted Kozlowski).
9. If you’re able to use smart attribution (Russell McAthy);
10. A/B-Testing: Get better results quicker (John Ekman);
11. 2 cases of Amazon Sponsored Products (Tara Johnson)