Ali Brown – Business Coaching Secrets

Ali Brown – Business Coaching Secrets

 

From: Ali Brown, Millionaire Entrepreneur Coach
Los Angeles, Calif., USA

Dear Coach or Consultant

You love what you do, and I am sure you are.

It’s a fact that most people who go into coaching as a business do it because they LOVE helping others! They love helping people, and they enjoy helping them move from where they are to where you want them to be. It is my favorite part of working with clients. “light bulb a-ha moment.”

The traditional one-on-1 coaching model is not ideal. Sure it sounds easy at first… “I’ll just coach 20 clients a month” and then you realize you’re not only exhausted, but coaching isn’t as joyful as it once was.

If they don’t feel comfortable with the one-on-1 model, then coaches move on to the next phase. group coaching via teleseminars. Perhaps you’ve tried these as well, but you’re still not bringing in the money you need. Maybe you can’t figure out how to charge what you want to. Or you can’t get as many people in your programs as you’d like.

Sadly, I’m not surprised.

Did you know that Average annual incomes of experienced coaches They are diverse, with a range of prices from $50,510 (2008 ICF Global Coaching Study) to $134,800 (2009 Sherpa Executive Coaching Study)?

This seems low for such a noble profession that helps so many others. You should consider the current weakness of the dollar and the high cost of running a business.

No wonder most people’s eyes pop open wide when I share what my programs generate, and those of my students as well.

I’ve Learned a Lot, and Want to Share It With You…

First, it is important to know Never intended to become a coach.. I didn’t know such a career existed until I met a woman who I hired as my life coach in 1999. After becoming curious about the industry, I almost considered becoming one myself. But then I calculated how much I could earn. I was living in New York City alone and could barely make ends meet, and didn’t see at the time how becoming a coach would help my bottom line. Instead, I focused on my core business, which was writing services for businesses.

2001 was the year I started writing a book about marketing your business through email newsletter publishing. “ezine.” It was sold online and I was thrilled at the additional $1,000 each month. The word spread quickly and it was funny what happened. People who purchased the ebook called me and asked to meet with me. They wanted me to show how they could make an ebook, sell it online, and make money. They wanted me there Coach them!

While I was very flattered, I continued to think. “I’m not a coach. Hmmm. Would that even be legal? I’m sure I’d have to get certified or something to be able to coach people like this.” I politely declined the offer and returned to my core business.

Because it was easy and affordable, I concentrated more on Internet marketing and information marketing. I could also do it while writing clients. I was soon selling more products online, and also started teaching teleseminars about specific topics. I was having a lot of fun and had crossed the $100,000 mark between my clients work and my Internet ventures.

The same thing happened again. People started calling me and writing to ask how they could do the same thing I did. But they didn’t want to buy a product to show them how. They wanted me to be there for them. They wanted me there coach them!

Again, I declined politely, because I was scared. I thought: “I don’t know how to coach!”

There’s a saying that when God’s trying to drop you a clue, first you get a few taps on the shoulder. Then you get whacked with a big 2×4. That’s what happened when one person said, “Ali I’ll pay you whatever you want, just show me how to do what you’re doing.”

I asked for $6,000. It seemed outrageous to me at the time. This was for just a few months of one on one coaching. She accepted the offer on the spot.

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This was something I loved! It was a great feeling to be able to help others succeed. I began to offer coaching in addition to selling information products and courses. I created what I thought was my first coaching program. When I announced the $12,000 fee, I still remember feeling nervous. Today, only a few short years later, I am happy to command $100,000 per member in my top-tier program.

To get from there to here, I had to learn a lot – the hard way. It wasn’t an easy ride. There was much trial and error. There were some things that went wrong. Some privately, others publicly. But the risk paid off…

My coaching programs are well-oiled machines today, bringing in over $2.5 million just last year. $2 million. And that’s only part of my entire business I’ve offered Different levels of membership We are able to assist entrepreneurs from all income levels. $9.97 monthly continuity to $247 per month, $18,000 per year, and $100,000 annually (And my star members are enjoying stellar results, and that is the best part! But this isn’t about that right now…)

Listen, I’m not sharing these numbers with you to impress you, but instead to Impress everyone with your amazing work That’s how I learned to masterfully communicate. Design, sell and manage coaching programs.

But here’s why I’m sharing this. I realize how difficult it is to charge such fees for coaching. Extremely It is not common in the traditional coaching industry.

I’m not claiming to be the best in the world at creating these programs. I also don’t claim to be the best coach anywhere in the world. (Or at anything, really)

But here’s what I know for sure: From a little cash cow, I have grown my coaching company. “on the side” My company has a significant arm that generates millions of dollars each year. It brings me joy and I see the results it produces for my clients. It’s a win all around. My bank account, my clients and their bank accounts are my inspiration.

The best thing? The best part? And now, it’s YOUR turn! I’m about to peel back the curtain and reveal for YOU my How to create, sell, and run wildly profitable coaching programs.

Discover how you can add an extra $50,000 to $1 MILLION a year to your revenues (no kidding) by learning these insider strategies – whether you’re already a coach/consultant or are ready to be one.

For the last several years my students and colleagues have been asking – BEGGING – me to share everything I know and have learned from developing my coaching programs to such a successful level.

Yes, I will admit I had my strategies for a while. “close to the vest” My business grew quickly and I was in transition. However, I decided to share my secrets in a special live event for Platinum and Diamond members as well as for experienced coaches. It was called “The…” Coaching Business It was held in July 2010 and was called the Intensive.

The response was INCREDIBLEEven at a ticket cost of almost nothing $10,000, and that’s when I realized I wanted to create a home-study version for those of you who could not be there. It’s called:

Coaching Business Secrets (CBS):
Strategies to Design, Sell and Run Profitable High-End Businesses Coaching Programs.

This program includes ABSOLUTELY EVERYTHING Let me share some of my experiences with creating, promoting and maintaining a website. “working” Coaching programs that will help you You can get huge leverage for your business – and how much you can charge. Many would argue that it provides you with an opportunity to earn extra money. UNFAIR advantage in your industry but all I know is I’m sharing what works.

In Coaching Business SecretsThese strategies are not just my recommendations, but also the ones I have personally used. I also provide every email address and web page. I used this for my launches Launch calendars This guide will walk you through each step of selling. What I actually SAY on stage If you are making a live coaching deal, flowcharts that I use to run my programs. My team uses it before every coaching call and more. It’s truly the BUSINESS of advanced coaching, A-Z.

I know you’re eager to know exactly what will be covered in CBS. But first let’s take a look at the opportunities available to you…

What Are Today’s Opportunities in Coaching? Problems? Challenges?

Many people hem and haw about our. “recession hangover”Coaching is still in high demand. Why? Some believe people are overwhelmed. There are too many options. Each day we are overwhelmed by the amount of information available. It is no secret that life has become more complicated. Add to that for many of us the pressure of running and growing a business, and you can easily understand how it’s well worth it to hire someone to help navigate rough waters.

There are two major areas of coaching. Business coaches and life coaches For the purposes of keeping this letter brief, I am going to make some gross sweeping generalizations here…

Business Coaches They are often trained to help entrepreneurs or business owners succeed, or they become successful leaders in their specific industry and coach others. Direct sales professionals, image consultants and dog groomers are just a few examples of niche-specific industries.

Life coaches They often work on a wider range of topics and help their clients make strategic decisions about their careers, relationships, marriages, divorce, motivations, creativity, health care, finances, lifestyle, and sometimes business matters.

Coaching You can conduct the meeting in person, over the phone or by email. (Some older fogeys still use the fax. It can be delivered You can choose to work one-on-1 or in small groups of up to 500 people. The possibilities are endless, and I still don’t know of many more portable and lifestyle-friendly businesses such as coaching. You can conduct your calls from anywhere you are — at home, an office, or on the road traveling. And if you’re going to host live meetings or retreats, I say why not host them in locations you’d love to visit? One example of this is the Diamond Member Retreat that I held last year in Maui. This is a fantastic retreat! “vacation” It was also a legitimate write-off for a business. Always check with your accountant.

There are many coaching schools and certification programs that can teach you how coach in different niches and industries. Many provide valuable information about how to establish your practice and work with clients.

But here’s the problem… These schools will teach you how make enough money to live comfortably, but not how to generate significant revenues.The overall coaching industry seems very small-minded. If you don’t stick to their “traditional and approved” They may look at you with a crooked eyes, and you might even be shunned.

In fact, a quick example: I know of one coach and speaker – an extremely qualified and successful one – who applied to present at an industry conference on how to charge more for your coaching. Nothing would even be sold – she simply wanted to share this great information. She explained that they had declined to discuss her topic. “too focused on money”!

It is ironic that an industry promotes ideas such as thinking big and getting results. “unstuck,” performance excellence, breaking through your limits, and being your best – I’m sure you’d agree.

Listen, I know you’re here on the planet to help others. This is your purpose and I fully understand. It’s mine too. But The purpose of a business, is to make money. It’s imperative you charge well for your services. In fact, it’s a requirement you charge well in order for you to truly deliver your clients the value you want to deliver and that they expect.

“So Ali, What Kind of Money Could I Really Be Making?”

You can make as much or as little money as you want. It will depend on your lifestyle goals, the level of your expertise and track record, as well as your reputation and business. However, don’t let a lack of knowledge stop you from setting large financial goals. If you’re new, you’ll just need a longer ramp-up time than those who are already running a strong business.

I know some coaches are happy with making six-figures to a few hundred thousand dollars a year with various programs, and that’s great. They want to live a simple lifestyle and not have to worry about hiring staff or building a team. Some people want to create real wealth and quickly design programs that generate large revenues. It’s totally up to you, and my teachings will help you Whatever level your business wants to reach.

My students who choose to expand their business by adding coaching or ramping up existing programs almost always see an increase in their revenues. But incremental increases are not required.

Single mum is another example. Karen Knowler, Cambridge, England. Her niche is raw food (www.rawfoodcoach.com), and when she signed up to coach with me, her previous year’s income was $350,000.

Her revenues were over $500,000 by the end 2009 Skyrocketed to More Than $600,000 This is due in large part to the fact that she introduced programs that trained others about how to adopt a raw foods lifestyle. coach.

These ladies have some coaching experience. Even if you don’t have any coaching experience, what if? As long as you have achieved a relative amount of success in your industry, I can show you how to develop your first coaching program – and more importantly how to make it insanely profitable.

Another amazing success story is Mitch Tublin from Stamford, Connecticut…

Mitch is a former Corporate Senior Executive and has since retired. Business Strategy Consultant My first students joined my programs in 2009. Mitch has been a successful coach and consultant since 2002. “the old way”. Mitch was able transform his business by learning and applying my coaching formulas and models. He also created a new company. TWO successful companies – each in a completely separate niche category – and now Expect 2011 earnings to exceed $500,000 EACH.

What did Mitch learn? Learn my simple, proven formulas to create and sell powerful products and run successful businesses Profitable coaching programs

I will admit that the people mentioned above are my first admission. Amazing. These results are not average for anyone who adds coaching to their arsenal.

Students who have had success in business for many years before starting the programs I offer are the ones who saw the greatest growth in their business. Coaching Business Secrets program.

The new to Coaching? There’s Still the Possibility for Significant Income Increases

Even if you’re new to coaching, or if you’re considering coaching others in your industry, it’s not unusual to be able to generate income increases quickly.

How much would a few coaching clients, even at a high rate (say $3,000-5,000 per month) make you? What would a new, well-designed and profitable program make you worth? Let’s say you were able to secure 10 new clients in a group program that you charge just $5,000 a YEAR for. That’s another $50,000 right there in your bank account.

No matter what level you are at, I want to show you the incredible potential of this program. There’s a reason why everyone is jumping on this bandwagon. These programs require a lot of work to setup, sell, then run. But it’s not necessarily difficult to do so.

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Here’s Just a Sampling of What I Cover in DETAIL in Coaching Business Secrets…

1. 7 Ways to Deliver Your Product Coaching At a Very High Price

From VIP One-on-One Consults to High-End Masterminds and Retreats – Step-by-Step

• The 5 types of coaching that can command high fees – from live retreats to one-on-one live or phone to group masterminds and teleseminars – and pros and cons of each.
• The ‘ABC’ System to Transform much of the information and advice you’re likely already delivering In an ongoing program, you can For this, you will be charged handsomely
• Step by Step: How you can create an intensive coaching curriculum that’s worth charging big bucks for – from what you already know or could easily find out. BONUS: This system can also create passive income through information products.
• Secrets To designing high-end coaching/masterminding programs that can bring in $25,000 – $100,000 a year per member.
• When Coaching LIVE in-person It is essential to have a website, rather than phone or video. you.
• What makes a Program for low-price continuity (membership). The right choice for your needs. This is why it is not your best option.

2. Marketing and Sales Secrets Lucrative Coaching Programmes

“Toto, we’re not in Kansas anymore”

• Why do people? Really Coaching available. You may be surprised – it’s not just to solve their problems or get answers. Your sales conversions will increase tremendously when you get to know what they are really buying.
• Secrets The following are the steps to sell the “invisible” – I’ll share with you the Critical emotion What is the most important factor that will influence your prospects to hire? How to avoid it.
• What price should you be charging for the service you provide? There’s not a foolproof formula, but there are some general guidelines I will share with you to help you determine which bracket you fall in.
• How to position yourself for high-end coaching without anyone questioning your fees Clients and employees Get ready to start working with you. (This is the best part – you don’t have to “sell” them! They can make their own decisions.
• Your reputation is your most important asset, regardless of whether you realize it or not. – here’s how to design one that accurately portrays you in a positive way… who you really are, how you work, who you work with, and the power of what you offer.
• How to LIVE events are a great way to sell high-end products. (You’ll be surprised at the immense detail and choreography that goes into this process – but it’s not hard to do. All you need is to be able to explain how it works.
• How to Sell your high-end software via Online launches. (It’s a completely different process than at a seminar.)
• Encourage new members Pay-in-full before the due date This will give you a jumpstart Cash-flow opportunities. (Warning, some coaches can’t handle this – you’ll discover if you’d rather have them pay throughout the year.)
• How to make sure you get Amazingly positive success stories and testimonials Your clients. (If you do your job well, they should see results. But there is a formula that will get them to tell others about you.
• Upsell secrets – how to encourage your members to keep “movin’ on up” You will get more value for your higher-level programs.

3. The Immense Mindset Shifts That You Must Make to Charge More

WARNING: This may be a bumpy ride, so buckle up!

• You must ignore all the teachings and norms that you have been taught about the subject. Business Consulting and coaching. Most professional certifiers and associations – even the ones who tell you to “think big” – are rooted in poverty consciousness. I’ll explain why, and how to think bigger than ever before.
• This is the most common mistake that coaches make when creating their programs. What I recommend may likely go against much of what you learned from the coaching and consulting industry, but I’ll explain how this actually works best for both parties.
• Your high-horse credentials and certifications are ignored by most people. You’ll learn what really matters to your clients, and it’s not the alphabet soup after your name! Sure your titles may impress your peers, and you may have gained confidence from your training, but the good news is fancy titles aren’t necessary to be a highly paid coach. I’ll explain why.
• It is not possible to make huge income by making small steps. These are achieved by boldly changing how you price, position yourself and sell what you have to offer. I’ll be covering all of these in the program.
• You must be prepared for chaos, uncertainty and rapid changes if you’re going to offer and run a high-end coaching program. Don’t worry – it’s just part of the game, and I’ll show you how to handle it.

4. Running Powerful requires a lot of back-end logistics Coaching Programmes

This section alone is well worth the investment for your virtual assistant or key employee!

• How to calculate how much staff you’ll need for each type of programWhat type of person should you hire for each job, and what salary to expect. To help you with your job search, you will receive sample job descriptions.
• What is the right time to have a coach lead or co-lead your program?They should also have to meet certain qualifications.
• Which vendors do we recommend? to help us run our programs smoothly – for telephone bridge lines, call recordings, operator Q&A, shopping cart transactions, CD & DVD duplication, printing, material mailings, MP3 posting, online forums, and more.
• When to outsource Production and fulfillment (mailing/shipping/shipping) versus when it is best to do it yourself in-house.
• It’s exactly How to set up multi-tiered programs within the most popular shopping cart There are many.
• Pitfalls Paying in by customers: Watch out! Monthly installments
• How to avoid merchant accounts problems when accepting large amounts of cash into your account If you are paying more for coaching, it can make it difficult to get your money back. Okay it’s a good problem to have! To avoid it, you need to be prepared.
• Tips to ensure the Best deals on hotel accommodations and meeting space for your members – even if your group is small. Easy ways to Reduce your meeting expenses.

5. Hard Answers to the Hard Coaching Business Situations

Charging more effectuates more responsibility, but it’s worth it

• What are you waiting for? Really do when a client can’t keep up with membership payments? (Especially when it’s a valuable client, one you adore, or one that’s an asset to your group?) I’ve been through this before and will share my recommendations.
• Member retention strategies – for continuity programs, how to keep members Active, engaged, and interested. For those who have given up, what can you do ethically? lure back members Who have passed away.
• How can you make sure your clients understand that they are responsible for their success? – not you. As a coach you are responsible TO your clients – not FOR them. While you can deliver everything you promised, some people will look for someone to blame when they fail to succeed.
• “Problem client nightmares” – yes they can happen to you. They will, in fact, I can assure you that they will. There’s usually one!) Learn proper ways to handle these bad apples NOW so they don’t spoil the bunch, and won’t damage your reputation.
• CYA (cover Your Ass) is a strategy to protect your reputation and keep your sanity. Learn how to operate professionally and document your work with clients – be prepared and know how to protect yourself from any crazies who find their way into your programs.

“So What Exactly Will I Receive with the Coaching Business Secrets
Home-Study Program?”

1. Your Coaching Business Secrets BINDER

Your sturdy, 3-ring, information-packed, 9-section, 3-ring BINDER is the core of the course. It guides you through each step of the system in detail. This binder is exactly the same one that my CBI workshop attendees got. It contains identical PowerPoint presentations that were used throughout the weekend. The binder contains many prewritten notes, examples, and outline templates that I use to guide me through each session. Your binder is also neatly divided by TOPIC, so it’s easy to go back and find what you’re looking for every time.

2. Your Coaching Business Secrets Audio Files on an USB FLASH DRIVE

Your USB Flash Drive includes 15 hours of edited audio recordings from the 2-day live Coaching Business Intensive workshop. These audios allow you to listen and learn with others who attended the event as if they were there. (You’ll also get to enjoy how much fun we had – it’s like you’re there with me and all the amazing people in that room.) Again, you definitely want to listen to the audios as you go through the binder — they are designed to work together.

3. Your Coaching Business Secrets BONUS Materials:

We’ve also loaded your USB Flash Drive with tons of BONUS materials that you can pop right into your computer and start using immediately for your own coaching business. There are many useful worksheets and checklists that you can use, as well as digital documents that you can customize to your needs. Below is a complete list with all your BONUS materials.

BONUS: You Get 20+ Forms, Checklists, Applications, and Flowcharts —
The Same Ones That My Team and I Used to Sell and Run All Our Programs!

Here’s just a sampling of what you will get on the USB flash drive That’s what it comes with Coaching Business Secrets. These are the most recent versions that my team used in their programs over the past year.

• Sales pages Three levels of coaching programs
• Sales page For entry-level continuity program
• Emails High-end coaching programs can be promoted
• Emails For marketing continuity programs
• Brochures For 3 levels of coaching programs
• Applications For my high-end coaching programs including payment and agreement arrangements
• Media release For retreats and meetings, please use this form
• Sample “sorry your payment declined” Phone scripts and emails
• Retreat RSVP forms
• Retreat packing checklist Your members
• Retreat welcome letter
• Manual Live retreats
• Take a look at this retreat agenda
• Telephone appointment scheduling forms
• Coaching via live video scheduling forms
• Sample Calendar for coaching Year
• Flowcharts for behind-the-scenes procedures
• Descriptions of job For your team members to coordinate program operations
• Email templates For regular communication with members

This will fill your USB Flash Drive with the materials you need to run your coaching programs. It’s a virtual TREASURE TROVE of “done for you” It took me years to make these documents!

“Ali, Sounds Great. What’s My Investment for Your Coaching Business Secrets?”

As I said, my original Coaching Business The premium price for Intensive is high. And here’s why…

Many coach training programs are excellent at teaching you how to coach. There are many options. But what you’ll learn in CBS is how to create an insanely profitable business model with your coaching – whether you’re a seasoned entrepreneur or you’ve been in business for just a few years. I can show anyone at any level how to significantly increase their income. I’ve done it for myself and for dozens of my clients.

CBS has information I share that I do not discuss with all my clients every day. Those I shared this information with have used it. Gain a significant (some would say UNFAIR!) advantage over other coaches in the industry In some cases, have Increased their incomes by 7-figures or more.

Plus I’m including BONUS MATERIAL ? fully loaded on a USB Flash Drive and filled with samples of EVERY type of promotion I’ve done for my programs, checklists we use behind the scenes, flowcharts, client applications and forms, and more.

Is that enough information? You can make a difference if you put your learning into practice and follow the right procedures. Six figures and more.

The GOOD NEWS is you don’t have to invest nearly as much as my LIVE CBI participants did. Coaching Business Secrets The price is modest at $2,997

If you put the information into practice, I strongly believe it will transform your life. You can immediately start using the information you learn from CBS to generate income that – if implemented properly – should easily WELL more than pay for the cost of this product.

PLUS… you get a Membership in my Success Club™ for only $9.97 per month

You should also know that I am here to help. CONTINUOUS support and up-to-date information are provided on a regular basis. That’s why I’m also giving you an opportunity to try a membership in my Success Club™! This exciting program delivers…

• A MONTHLY CALL With me and my special guests. All you need is a smartphone. There is no software or internet needed.
• A ACTION WORKSHEET To help you retain and apply what you have learned during the call.
• A RECORDING OF THE CALL You can also download the digital MP3 and store it in your success collection for many years.
• WRITTEN TRANSCRIPT You can save each call as a digital PDF so that you can keep it on file for future reference or note-taking.