Okay…I realize that’s a bit of a crazy statement, but if you stick with me for a sec, I’ll show you why I’m sticking to my guns.YES, it’s true that hundreds of online entrepreneurs are generating 5, 6 or even 7 figures every time they hit “play” on their webinar.And YES, it’s also true that had you jumped on the webinar bandwagon sooner and spent thousands of hours tinkering around, testing and optimizing, you MAY have also been one of those success stories that “webinar experts” Love to rave about.

Contrary to what you might have heard, Most people who try webinars (and perhaps you can relate) never make it to profitability.My first solo webinar actually resulted in a negative return of $1,500. My content was excellent, 100 people attended the call, and I had triple my tech setup.-It was tested and has held up well.

I made a small error that no one warned me about. I’m supposed to include a purchase link?) sunk the whole thing in less than a millisecond.And I know that my own epic fail may sound.. well.. uncommon and unlikely.But if you’ve ever attempted a webinar yourself (or listened closely to the struggles of your entrepreneurial peers), then you’ll know that the horror show isn’t so far off from the typical webinar experience.

Or…if you don’t yet have a list, you whip up a few FB ads, tie it together with a registration landing page, and wait for the “magic” It will all unfold. You feel great about it. So you get to work creating your content. You labor for hours wondering what you’ll share with your audience, and how you can somehow seamlessly steer the conversation into a natural sales pitch that doesn’t make you (or them) feel sick to your stomach.

However, even as you write it down, you can already sense how contrived and rushed it sounds.

But you’re a bold-faced entrepreneur and you’ve already spent hundreds on ads and technology that you don’t even know how to use yet…so you plunge forward with a “screw it, let’s do it” mentality.“It’s all in my head…I’ll feel better once I’m on the call”.Sure…if you can even make it there.

But “it’s all good” you say…“I’ll make it back on my first webinar!”Now you need to take stock of everything – screenshares, microphone, screencams, screenshares (recording app, broadcast software), registration forms, hosting, and so on. “how to” Guides, and desperate attempts to put together multiple programs, systems and technologies that make assembling Ikea furniture seem like a walk in the park.

And let’s say you get lucky…maybe there’s a “tech guru” In your mastermind group, who does you a favor? Steps up to the plate and delivers.

Phew. That Close

Review your notes and make edits to the slides.“What was I thinking with that outdated, uber-corporate template?”Warm up vocally by singing-ups to make sure you’re “projecting” properly…as if any of us really know what that means.So you’re feeling good. Checkmarks. All systems go.Minutes before you go live, you peek into the webinar room and only a HANDFUL of your registrants have made it (something like 15%… with most of them being your friends and family who showed up for moral support).

What happened all those expensive, well-being?-Earned leads? AHH.

Is it possible to find the right audience for the few that did?

Are they interested in you and your material or just looking for excuses to go on about their day?

The show must go on – it is possible to salvage this if the few people who actually showed up are converted. So you overcome your disappointment and dive into a scattershot mix of slides, screen share and sales pitches. There is zero engagement from your audience. What happened to all those slides? “YES momentum” (You were told it would be so simple).

And for a split second, you can swear you’re back on stage at your old middle school delivering your very first public speech to a bunch of disinterested teenagers.

You put your heart and soul into it, and then you awkwardly make the transition to your next phase. “pitch.”

Your brain floods in negative self-talk-talk:

“Who am I to sell?”

“I don’t want to sound sleazy or pushy!”

“My audience will hate me and never trust me again…the few people I have will unsubscribe…”

Once again you persevere and manage to sputter off a few sentences.

A Hail Mary.

Crickets.

Tumbleweeds.

Close the curtains

Right exit stage

The so-called curse is upon you-So-called “webinar training” course you bought that covered only one piece of a large, intricate puzzle…and cast-Webinars are an inefficient, expensive and complicated system that is not appropriate for your business.

You can pat yourself on your back, take a deep breath, and live another day, while you wait for webinars to end in a painful, slow death. (Not like you’re spiteful or anything…)