Anna Dahlström – Conversionxl UX For Marketers

Your marketing efforts will be more effective if you get to know your users.
Learn how to apply UX Methodologies and the user-Marketing strategy should be centered around a centric mindset

Anna Dahlström – Conversionxl UX For Marketers

Understanding your customers better will increase the effectiveness of your marketing efforts

Learn how to apply UX Methodologies and the user-Marketing strategy should be centered. Hands-on exercises alongside expert instruction and guidance, you’ll be well-Now you are ready to put what you’ve learned into action.

In just 8 sessions, you’ll be able to…

• Build a solid foundation UXIt is important to understand the context of an organisation or process.
• Demonstrate the importance of UX Find out how to buy the best products-In for UX.
• What is it? UX You can use this tool to determine when to apply it and how to adapt it for your specific project.

It’s increasingly blurry to separate out what we do online from what we do in the physical world.

Thus, User Experience has become a more important aspect of a business’s operations than ever. Yet, UX Marketing and advertising efforts often happen in silos.

While UX There are many benefits to being owned by a particular team. This is an area that all business areas benefit from knowing more about, and can be of great help to marketers and CROs as they work in their day-to-day roles.

In this course you’ll get a foundation of what UX The key tools are: UX What designers do with the data and how it can be used to benefit marketers. At the end of the course you’ll have worked through a high-Niveau UX The entire process, from research to testing to the final product, will be covered. You’ll also learn how to articulate the value of UX How to Buy-In for UX An organizational level.

This course is right for you if you…

• A deeper understanding of the world is what you believe. UX Your day would be more productive-To-Day work.
• You wish to develop your skills further UX Learn skills and gain practical experience with key UX Deliverables and best practices
• Learn how to connect user and business needs.
• You are looking to improve your strategic thinking and skills.
• Learn how to buy.-In for UX Your organization’s silos can be broken down.

Your curriculum:

Self-study classes are available-Completely online and paced.

UX For Marketers

CLASS 1

UX basics, best practices, & trends

This lesson will give a brief overview of User Experience Design. It will also explain where it is located in an organization, the project process, and its relationship to marketing and CRO. This lesson will give a brief overview of User Experience Design. UX These best practices and trends will be covered as well as the basics of designing for multiple devices.

CLASS 2

How to: User research

The second lecture will focus on user research. It will explain what it is and how to do it. What to look out for.

CLASS 3

How to: Customer experience maps

Customer experience maps are one the most valuable assets. UX Tools for understanding and delineating all aspects of an experience, as well as for combining user and business requirements. This lecture will discuss customer experience maps. It will show how to use them, how to make them and how they can be used.

CLASS 4

How to: User journeys

In the fourth lecture, we will be looking at how marketers can use user journeys to help optimize customer experience for new and existing products. After looking at some examples, this lecture will show you how to create them step-by-step and provide you with a template you can use as a guide.

CLASS 5

How to: information architecture & content strategy

This lecture will introduce you to Information Architecture and Content Strategy. It will also show you how to use other tools. UX You can use tools such as personas and user journeys to determine what content should be where and when.

CLASS 6

How to: Wireframing

The sixth lecture will concentrate on wireframing. This lecture will discuss low to high fidelity wireframes, prototyping connections and tips and best practices.

CLASS 7

How to: User Testing

The second and final lecture is about user testing. This includes the various methods available, how to conduct them, and what to do if there are fewer users. It’ll also cover the importance of combining qualitative and quantitative data as well as how to utilize the results of user testing including how to prioritize what to do when it comes to improving the UX.

CLASS 8

Buying-In for UX

Some closing remarks will be included in the last lecture. UX Before covering the different aspects how to get buy, marketers and CROs should be familiar with these topics.-In for UX. How to convince clients and internal stakeholders, and how to prove the value of your work. UX Send it to your company.

Video lessons will also be provided.

In addition to classes, you’ll get access to snack-These videos are small and contain actionable assignments that will get you up to speed quickly before the course even begins.

Sign up now

You’ll get…

• 8-Depth classes Anna.
• 9 actionable introduction videos to help you get up to speed before you enroll in the course.
• Additional resources for your learning.

 

 Here’s what you’ll get in Anna Dahlström – Conversionxl UX For Marketers