BEN ADKINS – EVIL COPY MAGICIAN

Dr Ben’s Evil Copy Magician walks you through righting copy the “evil” way. This short course aims to help you create a sales letter that converts prospects into buyers.

BEN ADKINS – EVIL COPY MAGICIAN

Dr Ben’s Evil Copy Magician walks you through righting copy the “evil” way. This short course aims to help you create a sales letter that converts prospects into buyers.

Module 1 – Welcoming
* Goals of the program
* Research Phase
* Writing Phase

Module 2 – Introduction

Module 3: Getting to Know Your Target Audience
* Identify who your target is.
* Build a customer avatar.
* Uncover what pushes their buttons and gets them to buy.

Module 4 – Establishing yourself as an authority
* Outline your credibility
* Secure the trust of your buyer

Module 5 – Building your foundation for sales copy
* How to connect your product to your buyers needs
* Using competition to your advantage
* Identify features, benefits and advantages of your product
* Build the value of your product while justifying your price point.

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Module 6 – Hooking your audience
* How to relate to your buyers stuggle
* Using their emotions to introduce the necessity of your product.
* How to prime your audience so they’re ready to buy before seeing your product/service.

Module 7 – Selling them by reeling them in
* How in introduce your product/service
* Address and overcome their objections
* Getting them to click your buy button and close the sale

Module 8: Finishing the job with a catchy headline
* Capture their attention and get them To start reading
* The easy-to-use headline formula

Module 9 – What’s Next

Bonuses
* Psychology of it all and why it works
* Writing your upsell – get them to keep on buying
* Smack headlines reference report