Ben Amos – Online Video Strategy Blueprint

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Ben Amos – Online Video Strategy Blueprint

The world of business video production has changed.

Do you feel satisfied with creating videos for clients, but then see them go NOWHERE? If so, don’t do it!
What can you do for your clients?

What is the Online Video Strategy Blueprint Course?

The Online Video Strategy Blueprint This course outlines my entire framework for working with clients in order to create an online video strategy that is effective for their brand.

35 lessons

8 modules

Access to 2 x Live Q&A Group Coaching Calls per month, every month and a whole bunch of valuable templates, checklists, flowcharts and downloads for you to adapt within your own business processes and implement right now with your clients.

This is the exact system we use in my video strategy agency to help our clients businesses grow through video, and it’s a framework that has directly led to over $1M in sales for my business over the last few years.

This is the guide you will need to start your journey from video producer into video strategist, and position yourself for the future of online marketing in the digital age.

Take a look inside what’s in the course?

Module Introduction

Introduction to the course and overview of the course Blueprint Framework and the changing face today of our industry.

• LESSON 1 – Introduction to the Course
• LESSON 2 : The State Online Video Marketing Today
• LESSON 3 Strategy The 7 Elements of Effectiveness: Tactics vs. Tactics Online Video

Module 1: Audience

We will now move on to the next element. Online Video Strategy Blueprint we’ll get clear on mindset, processes and tactics to clearly identify the audience for a video strategy.

• LESSON 1 : Creating a Customer avatar
• LESSON 2 – The Customer Acquisition Cycle
• LESSON 3 – The Customer Conversion Funnel
• LESSON 4 : Keyword Research Tools and Tactics for Customer / Customer

Module 2: The Goals

It is crucial to set clear goals for your video strategy that align with your business development and marketing goals in order to implement the right video.

Module 2 provides a strategy approach to goal setting.

• LESSON 1 : Conducting a Marketing Needs Analysis
• LESSON 2 – Aligning your Goals with the Customer Journey

Module 3: Content

The Content element provides a strategic approach for mapping out which videos to make and what to include in them. It also reveals how to align videos with specific goals.

• LESSON 1 – A Strategic Content Planning Process
• LESSON 2 : Content Approach (Brand positioning)
• LESSON 3: Content Approach (Social Engagement)
• LESSON 4: Content Approach (Conversion)
• LESSON 5 – Content Approach (Delight).
• LESSON 6 : Case Studies and Content Examples

Module 4: Distribution

Without Distribution on the right platforms in the right ways, even the most amazing video content will fail to reach your intended audience, and therefore fail to return on your client’s investment. This module focuses on a strategic approach to distribution.

• LESSON 1 – Distribution Strategy Overview
• LESSON 2 – YouTube Distribution Strategy
• LESSON 3: Facebook Distribution Strategy
• LESSON 4 – Instagram Distribution Strategy
• LESSON 5 : LinkedIn Distribution Strategy
• LESSON 6 – Other Distribution Channels
• LESSON 7 – Paid Amplification Strategies

Module 5: Optimisation

Without a clear optimization strategy for each platform, even the most valuable content will not reach its intended audience.

• LESSON 1: Optimisation Overview
• LESSON 2 – YouTube SEO Techniques
• LESSON 3: Facebook / Instagram Optimisation Tactics

Module 6: Metrics

Without understanding the Metrics of each video, it is impossible to determine the return on your video investment and the effectiveness of your strategy.

• LESSON 1 – Which Metrics Are Important
• LESSON 2: Understanding YouTube Analytics
• LESSON 3: Understanding Facebook Analytics (COMING EARLY 2020)

Module 7: Production

The last element you need to make strategic decisions about is Production. Here we decide how the video will actually look. ‘strategy first’ mindset.

• LESSON 1 : A Strategy Mindset of based production

Module 8: Business of Video Strategy

Now that you have gained a deep understanding of the 7 elements critical to an effective online video strategy, we’ll be consider what the business case is as a video strategist, and explore some templates and processes you can use or adapt with your clients.

• LESSON 1 Video Strategy Business models
• LESSON 2 : Writing a Video Strategy Plan
• LESSON 3 – The One Page Video Strategy Canvas
• LESSON 4: Course Wrap Up and Where to Next…

VIP Mentorship Level Only: You’ll be guided through the entire Online Video Strategy Blueprint Enjoy your journey Ben By your side. Access to your account one-on-one Ben You and your team will receive 4x video training sessions, 12 weeks of unlimited email access, and 4x scheduled video meetings. This will help you accelerate the implementation of the program. Blueprint concepts for you unique business needs. You’ll also be able to provide individual access to the online course content to up to 3 x additional members of your team at no extra cost.