MESSENGER MARKETING OPPORTUNITY

Here’s the Introduction to Module 2: What is? Messenger Marketing:

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MESSENGER MARKETING OPPORTUNITY

This is Lesson 2 of Module 11: “What is?” Messenger Marketing?

This lesson will provide more information about the Messenger Marketing opportunity

In case you’re still unsure of what Messenger Marketing is. and We’ll explain how it differs to email marketing in this article: 

“What Can You Do with It?” Messenger Marketing?

“The beauty of Messenger Marketing is that you can still do all the stuff you’re used to doing in your marketing efforts…

“…it just makes everything easier and More effective.

“When someone sends you a message they’ll be automatically added to your ManyChat subscriber list. There you can add them your email list. and You can continue to contact them via email.

“You can send them content, or sell them products. for feedback, and more—all within the native messenger app.

“The ability to add clickable calls-To-Action buttons in Messenger allow you to customize your messenger marketing for Any business.

“Of course, you’re already able to do all of this through email. But email feels cold and impersonal, and Even the best email marketing departments around the globe still receive open rates of less than 30%.

“In contrast, Facebook Your customers will appreciate the personal touch of your messages-On-They can have as many interactions as they wish, with open rates currently hovering at around 85%. And if they have a question, all they have to do is reply to your message—and You will get a response from someone within your company right away.

“And that’s what’s so great about Facebook Messenger Marketing. It gives you all the automation you could want, but in a way, that’s also private and personal. It provides less friction as a result. for You can build deeper relationships with your customers by focusing on the end user.

“It was that goal—less friction for the end user, helping businesses to develop a deeper relationship with their customers—that drove us as we built ManyChat; the platform can already accomplish those things. But in the near future, you’re going to see companies doing even more remarkable things with Messenger Marketing.

“The best is yet.

“And for a glimpse into what the future might hold, let’s take a quick trip across the world—where the future is now for Messenger apps

“The Meteoric Rise of Messengers – The China Case Study”

“I’ve said before that in the next 5-7 years, Messenger Marketing will capture 80% in all B2C communication.

“It’s going to replace email, websites, phone calls, and As the main way for businesses to communicate with customers, SMS is the best option. It’s not going to be “just another channel.”

“It’s going to be THE channel.

“And if you’re skeptical about any of this, look no further than China—where this exact thing has already happened.

WeChat is the most used app in China with over 900 million users each month. It’s the dominant way people communicate, pushing SMS and email to the sidelines—even at work, where many employees use WeChat for Instead of using email, the app allows business communications. The app allows for for Easy sharing of large files and video calls for free and Instant group chats. Instead of exchanging business cards, you simply use WeChat to scan someone’s QR code and Get their contact information.

“It’s done more than that, though.

“WeChat has in many cases replaced websites. Many Chinese bloggers have made WeChat their primary channel. for Distributing content and generating large readerships without ever posting to a traditional site.

“Did I mention it’s also a revenue monster—largely replacing cash and Are credit cards available? You can use WeChat Pay to pay in China. for Purchases at physical and online stores, request taxis, order movie tickets, and You can even purchase a drink at a vending machine.

“Statistics like this are really cool because they give a glimpse of what’s possible, of what’s coming, in the rest of the world. Combine that with all of the potentialities of Facebook…all the rich data and targeting options hiding in our profiles…

“You can see the reason why the future of Messenger Marketing is so thrilling.

“The Future of Messenger Marketing

“Imagine you’ve just spent a night at a hotel.

“After you have checked out the morning before, you will look at your smartphone.” and Notice a notification from Facebook Messenger. You check it and You will see that an automated message was sent by the hotel asking for a 1-Your stay on the 5th scale

“If you answer with a 1-3. The chatbot asks you automatically if there was anything wrong and What they can do to improve. You can tell the customer service rep about the cockroaches under your bed by responding to their message. and Credits you with a free night

“If you respond with either a 4/5 or 5 to the chatbot, it automatically thanks you and You will be able to leave a review online by following the link provided. You will also be able to book a room in the future by sending them a message with your date. and Type of room that you desire.

“Doesn’t that sound quicker, easier, and More convenient for Everyone involved? (Especially in comparison to the nightmare of opening a graphic-heavy emails and You can navigate a poorly designed website using your phone. The data will be stored in a central database by the hotel chain. and Use it to improve your service.

“In short, scenarios such as these are the future.” for Messenger Marketing.

“You’ll be able to set up chatbots that automatically send a message based on the last interaction the person had with your company—whether it was watching a video, making a purchase, viewing a certain product page on your website…you name it.

“When someone needs to contact you, they won’t go to your website. Instead, they’ll send you a Facebook message. Messenger will become your single point of interaction with customers—the one place where they can easily reach you anytime they have a question, need help, or simply want to make a purchase (which they will also be able to do directly through Messenger).

“Messenger It is quickly becoming a mainstream channel for businesses

“Right now, Messenger Marketing is still new. Niche. Most people don’t know about it.

“It hasn’t become a common mainstream channel of business communication and marketing.

“At least…not yet. Fast-Move forward by a year, or 2. and All of them will be different.

“Everyone expects Messenger Marketing must continue to grow at an explosive pace. But from what we’re seeing in our own internal numbers (and we’ve got more data on this than just about everyone whose name isn’t “Facebook”( Messenger Marketing space will grow even more than people expect.

“Keep in mind, it’s an ideal platform for conversation.

“People use it already.” and It is your trust.

“And it’s got some great benefits for Companies that want to stay in touch with customers.

“The best thing about Messenger Marketing is that it’s so incredibly versatile. When we first began to explore this area, most people thought of Messenger As an alternative to email.

“But it continues to grow.” and develop, companies are starting to realize just how many other roles it’s capable of filling.

“It could be used in place of a mobile app. (One that your users have already downloaded.

“It could be an alternative for live chat. (One that saves each customer’s conversations no matter when or where they send you a message.)

It can be an alternative store to ecommerce. One with a simpler interface and Conversational shopping experience

“The truth is, it won’t be long before Messenger can be used as an alternative to a whole website. This is already happening with WeChat in China.

“In the near future, businesses will begin sending customers directly to Messenger for Communication is better than phone calls and email, because that’s where the customer data will be stored. You should, too. Messenger Marketing makes it easy to follow-up with people you have spoken with. This will improve your closing rates and provide better customer service.

“Take this example:

“A company adds value to a Messenger Website visitors can add a widget to their site, which allows them to create a new page. Messenger Conversation with the company directly on the website (without visiting) Messenger.)

“(This can be done right now. BTW.)

“A customer asks questions about a particular product and has a quick conversation. They leave the site without purchasing anything.

“But because that person has now been added to the company’s Messenger If they are on the list, the company can send them an automated follow-up-Send them messages to find out more about the product.

“A week later, this person opens one those messages. They’re on their phone, inside the Messenger app. They decide to purchase the product.

“So they make the purchase right then & there, inside of MessengerYou can do this without ever having to return to the website.

“Now, consider how that interaction occurred.

“There was no going back for the first time.” and forth between websites and emails and Back to websites. It was all done in one place. Messenger Chat is available at any time.

“Does that seem easy? That was so natural! for Everyone involved? The customer, but also the company!

“That’s part of the power of Messenger marketing. And that’s coming our way, guys. It’s coming faster than almost anyone realizes.

“Messenger Marketing will move towards more interactive experiences

“When Messenger When marketing first appeared, people saw it as another channel. for They should connect with their audience.

“And they used them it the same as email marketing: to collect subscribers and Marketing materials sent out-Related broadcasts

“We saw a lot of that in 2017—a lot of one-Send broadcast messages by way They weren’t interactive; they were just like a typical email. “Here’s some information,” “Here’s a blog post,” “Here’s a link to my product.”

“That’s OK. There’s nothing wrong with that.

“But Messenger Marketing can do so much more. To be even stronger.

“And you must learn how to make the most of this opportunity to realize your true potential.” Messenger marketing’s more powerful features. By building more holistic, comprehensive, and Interactive messages

“In fact, at a certain point, it doesn’t really make sense to call them messages anymore. We’ll start calling them conversations, or even experiences, to reflect the interactive nature these chatbots will create.

“And I expect we’ll start to see a lot more of that in 2018.

“Early Adopters Will Win Big

“There’s another thing I want to impress on you:

“The BEST Time to invest Messenger Marketing and Grab this opportunity to ride the wave before it crests.

“I’ve already said it a dozen different ways in this post: Messenger Marketing is just beginning to explode. And it won’t be long before it’s become a huge mainstream channel of communication.

“Just think—if you could go back in time 10 years and Start investing in email marketing and Building an email subscriber list BEFORE email became overly saturated the way it is today…how valuable would that have been to you over the past decade?

“Well, it’s that time for Messenger Marketing is NOW.

“If you start with Messenger Marketing now—learning the system, developing a strategy, and Building your platform and your audience—then you will be light-You will be years ahead than your competitors within a few years when this channel becomes mainstream.

“You’ll be among the leaders in your space.

“But if you don’t…if you wait 3-5 years…if you wait until Messenger Marketing is so huge that you have no choice but to get in on it…

“Then it’ll be too late. You’ll be playing catch-Up and You will struggle to distinguish yourself from the seas of competitors who already have a presence. Messenger.

“So trust me guys…don’t wait on this. Now is the time to strike.

“(Keep in mind, you don’t spend any money to do this. Start with a free account on ManyChat and You still have enough features to create a truly sophisticated system and You can create a chatbot that is efficient without spending a cent.

“What does 2018 hold?” for ManyChat?

“Up until now, I’ve been speaking about Messenger Marketing in general. The future of this technology is bright.

“But what about ManyChat specifically?”

“Well, we’re psyched to be working right alongside Facebook Each week, you can help to decide the future Messenger Marketing. It’s awesome to be on the cutting edge of where this exciting new field is going.

“I don’t want to give out too many specifics right now, because things are changing rapidly. But let’s just say we have a LOT Many exciting new tools and Features coming soon. Keep checking back for In the coming months, there will be more news from the ManyChat Blog.

“In general though, however, you can expect to see more cool features. More integrations. More stability. A more mature, powerful and stable overall. and Easy-To-Use the product.

“Want To Grow Your Business With Messenger Marketing?

“Do not make a mistake. Facebook Messenger Marketing is an important marketing channel for everyone—consultants, e-commerce companies, brick & mortar stores, public figures and Celebrities and event organizers and more—for In the future.

Integrating is good for everyone. Facebook Messenger in their marketing strategy. It is amazing how quickly this happens. Messenger Marketing is growing, the sooner the better.”

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