This course can be delivered immediately. For example, I photograph weddings. to Give back tangible memories (a.k.a. You can keep your memories tangible (a.k.a. prints) so they are always with you to My clients tell me about who and why they love them.
Ben Hartley – Booked 2.0: The Ultimate Guide to Getting Photography Clients
Learn how I got clients to hire me. to My photography business will grow to In less than three years, more than $450,000+
I felt like I was sitting in front of the computer waiting for an inquiry during my first year as a business owner. to You are invited to…
My inbox number was always up and I felt elated!
Often times it was just an advertisement from B&H reminding me about another lens I didn’t have.
I KNEW that my work was excellent, but my friends and those they recommended were the ones who booked me. to.
If I could go to This was my dream job that would allow me to support my family. to Find out how to get more people to You should know all about my business because what I was doing wasn’t working.
Fast forward a few years and I now receive over 650+ inquires a year, had to Hire an office manager to To keep track of everything, we hired two more full-time photographers. to fulfill demand.
What has changed?
I learned how to Build systems that automatically generate leads.
We’ll get to that in a moment.
Most Photography Businesses Never Fail because of Their Customers Photography
They fail because they struggle with the business demands of running a studio and only focus on creating beautiful images.
They are not at fault, however…
I used to Think this way, too.
It is a great idea to You will find it easier to book clients if your craft is constantly improved.
It comes down to It is true that even the most talented work will not save a badly run photography business.
Being able to produce consistent photography leads is more than being able. to Do what you love every single day.
Two amazing things happen when you have a lot of people who want your services. to happen.
- You can raise your prices and gain financial freedom.
- You can choose whom you want to You can work with (no more saying “yes!” to pushy problem clients because you need the money)
Contrary to popular belief, the photography industry isn’t dying.
There are many opportunities. to You can earn a living by taking pictures… if that’s what you know! to Market your services.
Hallo, my name Is Ben Hartley and in the last four years I’ve built a six figure photography business, was rated the #1 wedding photographer in Ohio, and now have an entire team of people that I employ to You can help me to shoot some of my most memorable weddings.
Now, I want to Show you how to do it. It all begins with getting clients.
But before we get started to that…
I want to Here are some myths that photographers often believe about getting clients.
Myth #1
You already have to compete on price to get bookings
I’m going to Because it’s the one that I hate most, you should start with this one.
Anyone who competes on price is a loser.
They lose because it isn’t sustainable. It’s all about the race to The bottom.
The Results may result in you booking weddings at lower rates than you would normally pay. to Shooting so many events will cause you to burn out, dislike work, struggle with your personal life balance, and take away the joy of owning a business.
Download immediately Ben Hartley – Booked 2.0: The Ultimate Guide to Getting Photography Clients
The price you charge will reflect your self-worth and the quality of your brand.
Clients Happy! to If you offer more value than what they are paying, you can charge premium prices.
Let me tell you a story.
A few weeks back, I started my journey. to The store to For a dinner party, buy a bottle
Not just any wine…
It was an important occasion so I wanted to make this wine to You will be amazed.
So I’m looking at all of the wine options and I see two bottles. I’m not that familiar with wine so both look similar.
One bottle of wine cost $50, the other $18.99
Which wine bottle is better?
Which wine bottle did I choose?
I bought the $50 bottle.
I get back to my friend asks me why I picked that particular bottle.
“It was the most expensive and I wanted to serve the best” I will explain.
If your work is priced in the middle market, your brides will conclude that it is average.
Who are you sure will never hire your skills?
A bride who cares deeply about her photographs and only wants the best.
That’s where I am. to Next myth: Booking clients
Myth #2
Your work quality is what people choose to book you
While you do need to You don’t have to be a skilled photographer to lose a booking. It is often the quality of your work that is the most important factor.
Many photographers are so focused on HOW they do it that they neglect the most important thing: WHAT they do.
Your WHY.
This is what makes you different from everyone else.
They book YOU over Sally because they know it’s the best.
WHY do YOU do what you do?
Focusing on your WHY will make your brand more memorable. to Show your heart.
This creates trust and builds relationships.
I am a wedding photographer. to Make tangible memories back (also known as. You can keep your memories tangible (a.k.a. prints) so they are always with you to My clients tell me about who and why they love them.
I shifted my entire business to That is the only belief.
Then, things explode.
Remember that photography is a service-based business.
We are not employed as craftsmen.
Craftsman focus on WHAT & HOW.
Service-Based industries are focused on WHY.
Myth #3
You already have to Living in a large metropolis
Many photographers love the idea of large cities.
They imagine bigger budgets and more brides.
They forget to include the possibility of brand diffusion and increased competition that comes with greater markets.
This is what I mean. In a small town, if your marketing structure is correct, then you can make it work. to OWN the Market
To be THE go-to photographer.
The A business that sets expectations for clients.
The Most photographers don’t realize that their locality is the real problem. to small…
It’s getting their name in front the right people.
Why? “Word Of Mouth” It’s not enough
Photographers rely on their cameras for all of their work. “word of mouth” to They can drive growth in their business.
Word of mouth can be a powerful marketing tool to You can generate leads when you realize that you have full control of it.
But word of mouth only is one way to get clients.
I never felt comfortable with the reality that my success was dependent on the success of other people.
This is why I spent 4 years developing systems that allow me to generate leads 24/7 from multiple sources.
The good news is that these systems can be copied for your business and used to your advantage so that you can begin taking control over your marketing.
Even if your home is in a small village
Even if you have just moved to Uncertain?
Even if your market is saturated
Even if your don’t have a “marketing budget”
INTRODUCING BBOOKED 2.0
THE ULTIMATE GUIDE FOR GETTING PHOTOGRAPHY CREDITORS
Here’s what’s included…
Module 1 – Value Driven Development
Providing value to your clients and potential clients is the foundation that your brand needs to be built on. This module explains why it’s so important and gives you a blueprint on how implement it your business for explosive growth.
This module will teach what you need to know:
- How to You can distinguish your business from the rest and dominate your market (no mater how small)
- How to Value is actually given to Your clients
- How to avoid booking problems for photographers to You can be one of them
- What to NEVER do when you are asked a question
- The BEST way to Attract clients (without spending ANY money).
- Getting There are a lot more inquiries than there are bookings. The bad news is you’re not communicating your value well enough. The Are you looking for good news? I’ll show you how to identify and fix it
- The #1 mistake photographers make that is costing them bookings
- How to create a 5 star experience for your clients (that they can’t help but talk about)
- When you’re selling photography people are booking you based on the quality of your images, right? WRONG. In module 1 I’ll show you what REALLY matters to clients
Module 2 – Ideal Client Discovery
Rather than casting your net far and wide trying to attract anyone and everyone, I want you to be attracting the exact leads that you are dying to photograph. The type of clients that bring a smile to your face and makes this the best job in the world.
Here’s what you’ll learn in this module:
- Want to attract clients who value your work? I’ll show you how in module 2
- The first (and most important) question you must answer before discovering your ideal client
- Learn the step-by-step framework for discovering your perfect client (so we can customize your marketing just for them)
Module 3 – Blogs & Magazines
Getting your work featured across blogs and publications does more than just help attract leads, it builds authority and elevates your brand. This module teaches you how get your work published and how to use those features to boost bookings.
Here’s what you’ll learn in this module:
- Why getting your work published is important + my personal list of websites and magazines to submit to
- Learn what to do AFTER you get published to amplify your exposure and get more clients (even for the smallest blog feature)
- Think getting your work published is going to be a lot of work? Think again, because You’re in luck! to get your clients to do all the heavy lifting (and be thrilled about it)
Get immediately download Ben Hartley – Booked 2.0: The Ultimate Guide to Getting Photography Clients
Module 4 – Reviews
The #1 thing that potential clients consider when deciding whether or not to make a purchase is to see the experience others have had already. They want to see proof that you are in fact worth it. It is one of the most important things that you can do for the longevity of your brand.
Here’s what you’ll learn in this module:
- Learn my step-by-step system for generating tons of five star reviews
- The exact websites you should be focusing building reviews on (and when to switch to a different one)
- How to boost your reviews by using a simple trick + get access to my client review request template
- Did you get a negative review? I’ll show you a simple formula you can use to handle unhappy Clients
- What to do with reviews once you have them to maximize your “social proof” and make future clients more likely to book you
Module 5 – Bridal Expos
Bridal expos tend to get a bad rep. I get it. They aren’t for everyone, however most people simply approach the whole thing wrong. I want to show you how to rock your next bridal expo.
This module will teach what you need to know:
-
- The 7 rules you MUST follow in order to rock your next bridal show (and not waste your money)
- How to design your booth to stand out from other photographers
- How to build a massive crowd around your booth (and steal the show)
- Step-by-step breakdown of the strategy I used to book $70,000 in new business from a single bridal show
- Get exclusive access to my personal proven scripts that you can copy/paste into your own business
Module 6 – Booking Boosters
Are you looking? specific actionable strategies to super charge your photography business? In this module I cover 19 tactics that you can implement today to get leads filling your inbox and blowing up your phone.
Here’s what you’ll learn in this module:
- Discover the 19 “marketing boosters” you can use to crush your competition
- Tired of competing against so many other photographers? I’ll reveal my strategy for using your competition to get easy bookings
- Learn how to to assemble your “dream team” of loyal vendors that will sing your praise and shower you with leads (this strategy is how I booked my first $10,000 wedding)
- Want leads fast? I’ll show you how to get them in minutes using a little known social media trick
- The #1 untapped lead source you’re NOT using
- The “old school” sales technique that instantly skyrocketed my bookings
- The quickest way to start getting clients when just starting out (or starting over in a new town)
Module 7/ 8 – SEO Blueprint
Take SEO into your own hands and learn how to rank for anything. This is not a general guide. I hired a professional SEO expert to reveal what’s working in SEO today… even the stuff Google doesn’t want you to know about.
Here’s what you’ll learn in this module:
- Understand how search engines work (so that you can bend them to your will)
- The #1 ranking factor Google uses in 2017 to determine who gets shown on the first page
- Learn the “3 Bucket” approach to optimizing your website for higher rankings
- The “12 SEO sins” almost all photographers make with their websites (and how to painlessly fix each of them)
- What local citations are and why they’re critical if you want online success + get access to my personal list of over 90+ citation sources
- 16 natural ways to build POWERFUL links to your website (so that you rank for keywords that matter)
- My exact 5 step SEO blueprint for getting on the first page of Google (without spending any money)
Module 9 – Facebook Ads For Photographers
Facebook ads don’t have to be expensive. I’ll teach you how to create ad campaigns that work.
Here’s what you’ll learn in this module:
- Learn what “traffic temperature” is and why it’s critical when running paid ads
- The Facebook ad campaign ALL photographers should be using in their marketing
- Copy and paste my most successful Facebook ads (and start getting ultra cheap leads this week)
Module 10 – Mastering Instagram
Want to create a kick-ass Instagram that actually benefits your business? This module dives deep into how to market your business with IG.
Here’s what you’ll learn in this module:
- How to automate, simplify & organize your Instagram feed (without spammy risky bots)
- Specific tactics to help connect you with more of your LOCAL ideal clients
- All of the tools, websites, and services that we use to get incredible results
Case Study: How Rashad Used Booked To Increase His Rates By 300%
Imagine what it would be like if you could increase your photography income this year By over 300%.
How would that change your life?
Today I want to share with you the amazing story of Rashad Mosley, a wedding photographer who after discovering Six Figure Photography was able to dramatically increase his number of leads and triple his rates.
Rashad works a 9-5 teaching special needs children full time, he enjoys his work but has always had a passion for photography.
“I simply love capturing moments. Life goes by so quick sometimes and there is nothing like having a customer cry tears of joy over the imagery you created.”
He decided to start his own wedding photography business last year and began charging couples $999 per wedding.
Rashad liked having his own business, but he felt like his work was worth more then what he was charging and started looking for ways to increase his profits.
That’s when he discovered Six Figure Photography.
“I have always been a big fan of Style & Story Creative’s work. I first found Style & Story through Google and started following them on Instagram. I believe they posted the free 7 day course on Instagram and that is where I found out about SFP.”
After completing my 7 day course and seeing the amount of value I provided in my free material, Rashad didn’t hesitate to purchase Booked as soon as I made it available.
“Since we are in the same market I know just how dominant Style & Story Creative is. I want and need more clients. I love working with special needs kids Monday through Friday but I want to be able to say I am my own boss. I don’t want to have to wake up to alarms every morning. I want to be able to decide when I do or don’t work. Once I am able to grow my business into the six figure realm I will be able to do just that, and investing in myself A.K.A purchasing Booked was that first step.”
Rashad has always understood the value of investing in himself in order to grow his business and has purchased similar products in the past.
“I have watched a couple classes taught by Sal Cincotta on Creative Live. They are both great instructional material, however “Booked” shows you EXACTLY how to go about with your marketing plan, with step by step instructions on how to improve your SEO and benefit from other great marketing tools.”
After Rashad bought Booked and went through the material he got to work.
Within 1 month after purchasing Rashad began to see huge improvements in the amount of leads he was getting by using just two of the strategies I cover in the course.
“One of the biggest strategies I have used from Booked is partnering with other vendors. That has become so powerful for the business. Another strategy I have implemented is getting backlinks to my website, I have used several of the resources mentioned in Booked to get my work featured on high quality websites and I am currently in the process of building citations using the master list of citation sites that was provided with the guide. Since implementing these strategies we have gone from the second page on Google to the top #5 on the first page for 5 different keywords. We are also listed in the local map pack now, so our business is actually displayed twice on the first page!”
A lot of photographers are scared off by the technical nature of SEO, which is why there’s such a huge opportunity for those who are willing to do a little work. The reality is, it’s not that complicated and you can achieve huge improvements in a very short time frame.
In addition to the strategies covered in the course, Rashad also got a lot of value from the private mastermind group.
“The information in Booked was presented clearly and easy to understand but if I ever had any questions I always received quick responses from Cole or Ben using the Facebook group you get to join with the purchase of Booked.”
As a result of taking action Rashad has started to see his business flourish.
“Implementing the strategies talked about in this guide has helped me in so many ways. The biggest impact has been our ranking on Google. The brides that are looking to spend money search through Google so that is where we want to be. We have seen a large increase in the amount of leads. Before reading this guide many of our leads came only from word of mouth but now we get at least an inquiry a day.”
Due to the increased demand Rashad was able to increase his prices by over $2000 bringing his average wedding rate to just over $3000.
Download immediately Ben Hartley – Booked 2.0: The Ultimate Guide to Getting Photography Clients
Bonus #1 – Live Pre-Consultation Meeting ($299 Value)
Sometimes scripts aren’t enough.
Sit in on a live pre-consultation meeting and see EXACTLY how I book clients.
I’ll show you how to structure your meetings to get the sale and break down everything I do step By step.
It’s one thing to read about what to do, it’s another thing to WATCH first hand someone do it with an actual couple.
Bonus #2 – 1 Full Year Of ShootProof ($200 Value)
ShootProof is one of the only pieces of software that I consider essential to my business.
That’s why I worked out a special deal with them to give anyone who purchases my course a free year of their 5,000 photo plan (normally $200).
Bonus #3 – 7 Tricks To Book More Clients Mini Course ($37 Value)
Do people seem interested in your services but don’t seem to be booking?
I know how you feel, I’ve been there.
Leads would come in the door but they would end up telling me I was “too expensive” or “they’d think about it.”
Then I learned about 7 persuasion principles that completely changed my life and business.
These 7 psychological tricks can be applied to ANY photography business to INCREASE your bookings and revenue.
In this hour long mini course, I teach you about each of these triggers and how I personally implemented them into my business to book more clients.
Are you happy with where you’re at with your photography business?
Follow up question…
What are you doing to change it?
Take a moment and think about where your photography business is RIGHT NOW and where you want it to be 3 months from now…
…6 months from now
…a year from now.
And then ask yourself…
Do you have the tools you need to get there on your own, Oder would you like a partner along the way?
Someone who has been there and knows what works.
This is a shortcut to I have spent over four years trying to figure it out.
Ready to Do you want to invest in yourself?
Booked 2.0: The Ultimate Guide To Getting Photography Clients
- The Full Booked 2.0 Video Training Course$999 Value)
- My exact email + phone scripts that I use to book $10,000+ Clients ($30 Value)
- Through a private Facebook Mastermind Group, I have lifetime access to me and my entire team.$99 Value)
- Limited Time Bonus: Live Pre-Consultation Video$299 Value)
- ShootProof Limited Time Bonus: 1 Year Full-Time$200 Value)
- Limited Time Bonus: Receive Free Updates on Your Course for Life$150/yr)
- Limited-Time Bonus: 7 Tips To Book More Clients Mini Course ($37 Value)
- 100% Guaranteed No Risk, Money Back
Total Value $1,814
Only $497 NOW
Here’s What You Will Get In Ben Hartley – Booked 2.0: The Ultimate Guide to Getting Photography Clients
Course Features
- Lectures 1
- Quizzes 0
- Duration 10 weeks
- Skill level All levels
- Language English
- Students 210
- Assessments Yes
