Ben Settle – Copywriting Grab Bag

This course is available immediately for delivery. I created a product called “The Copywriting Grab Bag”You can find my complete system to writing winning ads for some the most successful marketers on Internet.

Ben Settle – Copywriting Grab Bag

Here’s the story:

My name’s Ben Settle. I’m a direct response copywriter and marketing strategist. And many of my clients are amongst the world’s most successful 7-figure marketers and copywriters —like Ken McCarthy (million-dollar ad writer, and creator of “The System Seminar”)… Mike Dillard (multi-million dollar info-marketer who has consulted Robert Kiyosaki’s website team)… and Captain Chris Pizzo (#1 marketer in the hyper-competitiveself defense niche).

Here are some reasons why you should care:

I have created a product, called “The Copywriting Grab Bag”You can find my entire system to writing winning ads for some the most successful marketers on Internet.

This product is however very expensive.

There is no money-back guarantee

And, it’s NOT for the “casual” Copywriter or marketer

It is probably best to avoid it.

To help you decide, here are some of the secrets revealed in it:

• A sneaky (but 100% legal) way to use your competitor’s customer testimonials… in YOUR advertising. Page 40

• How to write money-making ads right out the gate—without needing any special “tricks”Formulas, swipe files or formulas. Page 169

• A secret way to get paid cash for ezine articles you’ve already written. Page 210

• This is the single most common mistake that email copywriters make. (This mistake almost guarantees you make a mere fraction of what you could—and should—be making. Refer to page 296.

• Three ways to create irresistible bullet point that will almost force people into buying what you sell Page 113

• How to use an ordinary telephone to double your sales… and without doing any telemarketing. Page 180

• Capturing emails could reduce your profits by half. (Capturing your customers’ email addresses is a “must” online… or is it? On pages 142-143, you can find out why it could be reducing your profits.

• Why “bad writing” You can increase your sales by using lots of typos. Page 67

• How to make professional-produced Internet video ads “shoe-string” budget. Pages 188-190

• This is the best place in your ad for an upsell. This is by far the most valuable section of advertising. “real estate” Maximum upsells It is located on pages 206-207. Learn how to use it.

• If you want to attract the best customers, this is what content you should give away. Page 254

• Amazing copywriting secrets of a woman weighing 480 lbs who was rescued from her couch and died. This tragic news story contains one the most powerful copywriting secrets that has ever been discovered. Use it in your ads, and your response is all but guaranteed to increase—dramatically.) Page 21

• How to use a simple one-inch binder to increase your sales. “sales letter.” A world-famous celebrity uses this secret method “lemon law” One of the lawyers I had to hire. He doesn’t need to advertise, and people flock to his services in large numbers. Here’s how to use his method in YOUR business.) Page 43

• Why your swipe file could be crippling your sales right now… without you even realizing it. Page 82

• How to get rid of it “writer’s block” forever… with video games. No more struggling with the blank sheet or writers block. Just follow these instructions, and you can turn your Nintendo Wii into a copywriting machine—working tirelessly on your behalf to create one blockbuster ad idea after another.) Page 16

• How to make ads that convert non-buyers in buyers Even for annoying customers. “freebie seekers” They don’t buy anything. Page 118
• Why “boring” Sometimes headlines out-pull “exciting” headlines. Pages 270-271

This is one. “A-List” copywriter Doug D’Anna’s most profitable secrets.

One in 1,000 copywriters doesn’t know about it. It can increase response for almost any ad you create.

And by the way…

Doug D’Anna’s copy has generated over $125 million dollars in sales for direct marketing powerhouses like Phillips Investment Resources, Forbes, Prevention Health Books, Lombardi Publishing, KCI Communications and many others.

He is also widely considered to be one of the world’s top copywriters—with endorsements and testimonials from Gary Bencivenga (universally called the “world’s greatest copywriter”), Brian Kurtz (vice president of Boardroom), Chris Marrett (Senior group publisher of Phillips Investment Resources), Walter Pierce (President of KCI Communications)… and more.

Doug also reveals some little-known secrets in Appendix 7.

Why people do NOT buy benefits (and what they do buy instead)… The secret of making people want to buy from you and ONLY you… What Joe Montana (the famous football star) can teach you about copywriting that no “guru” ever will… Why most copywriters should throw their swipe files in the trash… and…

This is the secret behind many of the most successful ad campaigns ever.

And yet, you will likely never find it even whispered about in today’s most popular copywriting books, courses, and seminars.

Here are more secrets you’ll find in The Copywriting Grab Bag:

• How to jack up your profits by 10%, 15%, even 20% or more… without touching one word of your ad or current marketing process. This is what catalog companies do all the time. And there are a few smart marketers—online and offline—who make a small fortune every day using this secret, too. You can find more information on pages 208-209.

• #1 “deadly mistake” People make this mistake when they send out free reports or lead generation pieces. This is a common practice. “blunder”—almost everyone using lead generation commits—destroys your credibility and practically guarantees nobody buys from you.) Page 147

• How to “delete proof” your email pitches. (Page 97)

• The #1 “big mistake” Blogs can be a killer for sales. Page 239

• Only one, “magic word” (often used with CNN newscasts) that will have your prospects glued to your ads—even with a hundred other distractions competing for their attention. Pages 190-191

• How old-time copywriters deliberately misspelled words and misunderstood the grammar in ads. You should do the same thing right now. Page 68

• You can get endless ideas from the National Enquirer and Holy Bible together. Page 15

• These are two little-known methods to obtain full-page magazine and newspaper ads for pennies on a dollar. One way is to use “remnant” Space advertising. It is a second, easier and more affordable way to advertise in space. Pages 149-150

• How to use space ads, direct mail and space advertising to drive targeted leads and customers to you website. One big mistake is to rely on Google for leads. Here’s a way to generate more and better leads for less money, and without having to worry about Google’s next “algorithm” change.) Page 152

• How to use your email to become an expert “household name” You are an expert in your field. Pages 292-293

• This unique, but extremely easy and proven method will allow you to double your online profits in just 59 days. This amazing tip was learned by Dan Gallapoo, a Doberman who worked side-by-side Gary Halbert, a great copywriter. This is a great tip that almost no one online has. Which means, when YOU use it, you’ll stick out like a sore thumb—even against your savviest competitors.) Page 159-160

• Neurologists have recently discovered a scientifically proven way to transform your frustration writing ads into endless creative energy. Page 168

• How to use Social Media to easily and quickly dominate your market. Brian Clark, a social marketing expert, uses this trick to draw thousands of people to his blog every day. This is a simple trick that people are often shocked at. Page 238

• The “hidden danger” by clicking on the highest-reaching ads on the Internet. Page 306

• You might be surprised at how watching a particular movie at your local video retailer can increase your response rate to your ads. You can find the exact title and how to view it on page 18. The late copywriting genius Eugene Schwartz called this one of the most important selling secrets everinvented—and it works for ANY kind of product or service you sell.)

• Use glowing testimonials from customers in your ads can hurt your sales. Page 95

• You might be surprised at how much your response rate can be increased by simply handing in your order forms to the street. Page 178

• How do you even get along? “newbie” Copywriters are able to beat the pants of seasoned pros. (This secret is perfect whether you’re a freelance copywriter trying to beat someone’s control… or a marketer wanting to eliminate your competition.) Page 91

And by the way, while we’re talking about your competition…

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