Benji and Devesh – Become a Top Content Marketer

Teacher

Benji and Devesh – Become a Top Content Marketer

Benji and Devesh - Become a Top Content Marketer

We’ve spent 5 years perfecting our content strategy across 40+ different B2B and B2C businesses and we teach that exact strategy in this course and community:

How to identify SEO keywords that will drive qualified traffic that converts
How to write content that outranks the competition
How to drive traffic to your articles in multiple ways
How to measure conversions and how to scale your content operation.

What You Get

The Course

Lifetime access to the Grow and Convert content marketing course:

Know exactly what topics and keywords any company should go after that will drive conversions
How to produce content that ranks for buying keywords
How to grow traffic through active promotion (paid and organic) and SEO
How to scale a content operation beyond yourself.

and

The Community

Our course is built directly into a community where you can:

Ask questions to Benji and Devesh on any challenge and get direct, personalized answers
Share your work (keyword strategy, specific blog posts, etc.) and get written or video feedback directly from Benji and Devesh
Join monthly live Zoom calls with Benji and Devesh where members ask questions and get live feedback and brainstorming of solutions
Connect with other smart, driven marketers, founders and consultants

Learn how to build a content strategy that gets conversions for any of these businesses…

Why We Built This Content Marketing Course

Hear from Benji Hyam, one of our founders on why we created this course and the pain points we experienced that we set out to solve.

What You Get When You Sign Up

Lifetime access
Watch Benji and Devesh build keyword strategies for multiple types of businesses so you can replicate how we do it
Access to the community where you can can ask questions about any lesson and get responses from both Benji and Devesh
Live group coaching via Zoom with Devesh and Benji

Curriculum

Module 1: Strategy

How to identify high converting keywords and how to develop a content strategy for B2B SaaS, B2C SaaS, Service businesses and ecommerce businesses. Taught via case study. Watch Benji and Devesh do customer research interviews and develop a topic and keyword list 4 different businesses. See walkthrough video for more.

Module 2: Writing

How to write blog posts that impress your target customers and increase chances of ranking (even in difficult niches like software development, technical niches). Detailed line by line breakdowns of good vs. bad how-to posts, comparisons, case studies, bottom of the funnel product posts, and more. A deep dive into our pre-writing questionnaire and outlining process, and how and when we use interviews.

Module 3: Promotion

We share how to drive traffic to your blog posts via paid Facebook promotion, paid Twitter promotion, influencer marketing, and community content promotion, as well as the processes, tools, and services we use for on-page SEO and linkbuilding.

Module 4: Conversions

How to attribute leads to content with simple reports inside Google Analytics (the exact reports we use with clients), where to place CTAs in blog posts and why we use text based, not image CTAs. We also share our content ROI calculator that you can use to calculate the ROI of content marketing for yourself, clients, or management teams.

Module 5: Hiring

We share how we identify great writers to produce content for us, how much we pay them, how we test them and more.

Here’s a full walkthrough of every
module of the course

Course Features

Lectures 0
Quizzes 0
Duration 10 weeks
Skill level All levels
Language English
Students 124
Assessments Yes

Business and Marketing

Benji and Devesh – Become a Top Content Marketer