10 Benefits of This Process

Here are ten features of our Five Lightbulbs methodology and how they’ll help you maximize your marketing.
1 – Centralizes Your Core Messaging
Disjointed messaging leads to confusion. Our 5L method centralizes your messaging, ensuring it’s clear and aligned across your website, social media platforms, and team members.
2 – Gives you a Framework for Testing
As the saying goes in marketing, “Always be testing.” Now, you have a framework to guide you.
3 – Plug & Play
Create marketing material faster. With our method’s plug & play nature, you’ll never create marketing material from scratch again.
4 – Built for Collaboration
Copywriters, social media managers, web designers, and salespeople now have a place to collaborate on messaging.
5 – Platform Agnostic
Text, audio, or video. Facebook Ads, emails, or websites. It doesn’t matter the medium or platform — The Five Lightbulbs can handle it.
6 – Fun and Visual
A bear, an owl, a storybook landscape — what’s not to love? Our method has a powerful operating system at its core while remaining fun and approachable.
7 – Built on Storytelling
Everyone knows the best marketing tells stories, and storytelling is woven into the fabric of The Five Lightbulbs method.
8 – A Universal Marketing Language
“Great job with the Lightbulb #2 email!”

“We need an LB3 story!”
Speaking the same language will make your team more efficient.
9 – Advanced Copywriting Concepts are Baked-In
Get the persuasive power of advanced copywriting techniques without spending years becoming a professional copywriter.
10 – Reusable
Once you learn the process, send new products and services through it. Create multiple messaging maps. This reusability will save you hours each week.