Since 2016, YouTube has 1.3 billion users that watch 4.95 billion videos a day. You can use the internet to help you grow your business or as a casual tool. YouTube User, these statistics are absolutely mind blowing-blowing.

But even more mind-The fact that only 9 percent of small businesses in America actually use it is quite shocking. YouTube For their marketing purposes.

This is a big oversight. YouTube The network reaches more people than any other cable TV network. Over 1 billion minutes were viewed by viewers. YouTube Advertising in 2014.

You don’t want to miss the opportunity to use this tool if you own a small business looking to advertise. YouTube as prime advertising real estate. These statistics are not enough to convince you. Continue reading to discover how powerful these statistics can be. YouTube Advertising is a powerful tool.

As anyone with experience in creating video ads will tell you, making engaging video content is much harder than you might expect. It’s not like creating text or an image for an advert. All of the benefits that come with using the YouTube Advertising opportunities are worth the effort.

How? It gives marketers an affordable alternative to traditional advertising on television.

TV ads have been the most prominent media advertising medium for years. On average, TV ads are seen by 30 million people.-The cost of a second spot on a national televised program can exceed $100,000. For small- to medium-sized businesses, these advertisement slots can be very expensive.

YouTube All that was changed when he came along.

YouTube Our new TV. Television engagement is rapidly decreasing, but YouTube Engagements are on the rise.

Every day, people all around the world watch over 1 billion hours of YouTube. That’s equivalent to 100,000 years.

YouTube It has an enormous reach and a large viewership. But that’s not all it can offer. This advertising method is also more accessible than traditional methods. You pay pennies per view instead of thousands of dollars for a 30-second TV advertisement.

You have the recipe for success for a reasonable price.

People who observe YouTube Advertisements that are displayed all the way through are 23 percent more likely to be viewed or subscribed to a brand/channel. These people share videos and watch more videos that involve these companies every single day. Your viewer may not be able to watch all of the video but they are still ten-times more likely to do the same things.

YouTube advertising works. Here’s how.

Google offers several advertising options YouTube. TrueVuew is available in-Stream ads, TrueView videos discovery ads, bumper ads

TrueView In-Stream Ads

Think about what you are thinking when you consider YouTube advertising, you probably think about TrueView in-Stream ads. These ads appear right before the video starts to play.

Most viewers must watch the ad at least five seconds before they can make a decision. The viewers have the option to skip the ad or continue watching the video until the end.

You can set them up in your YouTube Video, you can add cards or screens to the end of your videos to encourage viewers to click through to your site. It is possible to set up clickable calls.-To-Action also known as a CTA. YouTube During the first few seconds of your video, it will be displayed.

These CTA spaces allow your audience to take immediate action after seeing your ad. Although they’re not as eye-catching, they can be very useful.-These cards can be used as end screens or cards, and they look much more professional than your typical card. YouTube It does.

It’s a smart idea to have cards and end screens set up on your computer. YouTube video.

Also, you can create non-essential items.-Skippable video ads which play before videos. These ads can either be played in the middle or before videos. These ads videos must be at least 15-This video is 20 seconds long.

TrueView’s best feature is its ability to integrate with other applications.-AdWords stream ads gives you a lot of information about your video. You can see how many people watched your video and how fast they clicked away.-Through rates are, and many more.

This is a lot more than what television offers.

TrueView Video Discovery Ads

These ads might be familiar to you by their old names. YouTube This was the name of an advertisement option.-Display ads. These are not as well-known than in-Stream ads are still very common, however. You’ve probably used the search function at some point. YouTubeYou’ve just seen a video discovery ad at top of your search results.

Like Google, YouTube Place ads before the results that you are looking for.

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Video discover ads can be great when you are trying to promote videos that are longer than 15 minutes.-60 seconds.

No matter how much they love your video content, people won’t wait long to see it.-Stream video to complete before they click away. Get to the part they were trying to see before you interrupt them.

However, if they click on your advertisement after seeing it in search results, they will want to see the video. They are more likely to stay for the entire length of the ad.

Bumper Ads

Bumper ads should not be too short-Skippable ads are used primarily to increase and reinforce brand awareness. These ads are the complete opposite of video discoveries ads.

Because of the nature of these items, they aren’t often used. YouTube works. You would prefer to run a longer advertisement when you pay per click. This will increase your chances of getting clicks and generate new business.

However, bumper ads are still a great way for people to get to know your company or reinforce a campaign. This is a great way for your viewers to reinforce your messages without repeating the same content.

Because they are so short, bumper ads don’t allow you to use messaging or advertising. This is a good way to go if you don’t want to frustrate or force your audience to stay put for too long.

You can use the ads to bring people to your website. But, make sure your webpage is prepared to handle the traffic. It must be user-friendly.-Make it easy for users to access multiple platforms. This is especially important for users who wish to take action based upon the information in their ad.

You have many options to target your videos in order to reach the people that you want. This is something TV advertising can’t do.

You can target your audience by defining who your video ads should reach. You can use traditional keywords, but there are other ways.

Demographic groups

You can choose the gender, age, and household income of the demographic group you want to reach by using demographic groups. YouTube The viewership of television is extremely broad. This means that you can reach a wide audience in every demographic. It’s a great way for you to ensure you get the best bang for your buck.

Interests

To reach people interested in certain topics, you can choose from many different categories.

Affinity audiences can be reached to increase brand awareness and drive people towards your ads. Reaching those who are already interested in the same topics as your brand will allow you to reach them to boost brand awareness.

These affinity audiences can be customized to make them more relevant to your brand. This extends beyond TV’s normal, broad reach.-As affinity audiences. Instead of trying to reach everyone, “moms” This is what you could strive for “moms with boys under three.”

Potential customers can be reached on YouTube Gmail and Gmail when their buying behavior or brand preference changes during major life events YouTube You can target people who are moving or graduating from college, have a baby or get married.

There are also in-There are many market segments you can select to reach people researching products and making informed decisions about whether to buy a product like yours.

YouTube You can even have custom lists created automatically by linking your Google account with your AdWords accounts.

One of the best methods YouTube Advertising effectiveness has improved dramatically by making sure they are visible on more than your desktop. Their ad placements now appear 100% on mobile devices-friendly.

This is a great way to get your ads across the globe to your customers. When most people watch, YouTube Your viewership rates will soar if they do it via their smartphones.

The recent Google search algorithm updates have shown us early testing that the new format has a higher CTR of more than 11%. The people who do click will end up clicking on at most one additional video from your brand within 24hrs of the initial viewing.

This may not seem like a big deal, but it can make a difference when you look at it from a brand perspective. You can make a difference in the lives of people who have never heard of you by having them watch two of your videos within 24 hours.

These people are also 500% more likely click on your CTA. This will help them get closer to you and help them achieve their marketing goals. You can take someone who was just a stranger and turn them into a customer.

These ads are great for content that isn’t related to selling merchandise. These ads are great for content other than selling merchandise. One of our clients reported a 20% rise in subscribers and more than 600,000 views to their page.

This kind of benefit comes at a fraction of the price of traditional TV advertising, so there’s no reason to be discouraged YouTube Your business should not be the first thing on your marketing plan.

As if the statistics weren’t enough to prove why you should use YouTube Advertising for your business is the first thing that should be done. YouTube It is the best way to promote your business online. It’s simple to use, you can target your customer easily and it works.

It is no longer a good idea to be second-fiddle to large companies that can afford to advertise on national TV. You can now take control of your marketing and reach more people for a fraction the cost.

YouTube It allows you to put your content in front of people who might be interested in your services. It is an indispensable tool and you should make use of it now, before the price increases over time.

Find out more about how Billy Gene can build your business with marketing, contact us today.

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