Bob and Miles – Master Google Ads Conversion Tracking (Basic , Advanced)

Who is Conversion Tracking Mastery for?

Conversion Tracking Mastery is a complete course to help PPC Experts measure more, high-quality data in Google Ads:

• It shows the easiest and fastest way to implement basic and advanced Google Ads conversion techniques (with GTM, GTAG or plugins/apps).
• It includes step-by-step, over-the-shoulder implementation videos.
• The teachings in this course are applicable to 90% of all client types.

Who is Conversion Tracking Mastery NOT for?

Conversion Tracking Mastery isn’t for everyone.

• It’s not suited for ultimate beginners.
• Although we have some Tag Manager implementation videos, Conversion Tracking Mastery is not a complete GTM course.
• Although some implementations are technical, it’s not a course for developers. We won’t go into API implementations or custom platforms.

If you’re completely new to Google Ads, we recommend you get familiar with the basics first.

You’re good to go if you’re a Google Ads Specialist with a basic understanding of tracking and want to implement basic + advanced techniques for regular clients without highly custom integrations/platforms.

Master Google Ads Conversion Tracking.

Here’s how it works:

• Measure more, high-quality conversions, get better results
• Master basic and advanced Google Ads Conversion Tracking with best practices for Ecom, Lead Gen & SaaS accounts
• Theory + over-the-shoulder implementation videos
• The easiest and fastest way to implement advanced tracking techniques (Enhanced Conversions, Consent Mode, Offline Conversion Tracking, Server Side Tagging, POAS, and more!
• [Bonus]: Email templates with instructions for technical implementations (copy-paste and share with your developer)

Enroll now to instantly increase your value as a Google Ads Specialist!

Part 1: Master the basics – conversion tracking best practices.

Create a competitive edge by mastering the basics

• Step-by-step implementations of basic Google Ads conversion tracking for Ecom, Lead Gen & SaaS accounts
• Deeply understand the entire spectrum of Google Ads conversion tracking with our new Measurement Maturity Models for Ecom, Lead Gen & SaaS accounts
• Conversion tracking best practices (when to use what, attribution, micro vs. macro, GA4 vs. Google Ads tracking etc.)

Part 2: Measure more conversions.

Simple implementations to simply measure more

• Learn how to measure more with Enhanced Conversions, Consent Mode and Server Side Tagging (including implementation videos)
• Bonus: how we measure up to 15% more Ecom conversions with 1 simple tool

Part 3: Measure real business results.

Go beyond the basics and measure REAL business results

• Lead Gen & SaaS: forget spammy leads and measure real business results with Offline Conversion Tracking, and Enhanced Conversions for Leads
• Ecom: how to measure profit, not just revenue

Part 4: Enrich & correct your dataset.

Advanced techniques to improve the quality of your data

• Unlock New vs. Returning Customer Data (why are most specialists not using this yet?!)
• Implement product-level sales data in Google Ads with this new, unknown feature (unlock epic new insights!)
• Unlock new conversion segmentation reports with Custom Variables
• Data messed up? No problem! Fix them with Conversion Adjustments and Data Exclusions!

[Bonus] Email templates.

Plug & play email templates to share with your developer

• Some implementations can get really technical. Share our email templates with technical implementation instructions and save yourself a lot of time and frustration (copy-paste)

Unlock your biggest competitive edge for 2024 and beyond and master Advanced Google Ads Conversion Tracking!