Bob Meijer & Miles McNair – Performance Max Mastery

For only €149, you’ll get:

• Lifetime access to fully updated Performance Max Mastery.
• Everything you need to launch, optimize and scale pMax campaigns.
• Advanced strategies and tactics for Ecom & Lead Gen accounts.
• Best practices, checklists, cheat sheets, and more.
• Bonus: access to private Discord channel.

What’s inside?

Everything you need to set up, optimize and scale Performance Max campaigns (strategy videos, best practices checklists, templates and so much more). Full program overview below

Part 1: Fundamentals.

Fix your fundamentals & understand how pMax works

• Develop a deep understanding of how Performance Max works
• Learn how pMax works together with other campaigns (beware of cannibalization)
• Learn how to use our ‘Performance Max Mastery Framework’

Part 2: Strategy.

Choose the right strategy for your case

• Different Performance Max campaign strategies for Ecom & Lead Gen accounts
• These breakdowns will help you determine the right strategy for YOUR case

Part 3: Data input.

Feed the algorithm with high-quality, relevant data

• Learn why data input is crucial with pMax
• Overview of tracking best practices to ensure you feed the right data into the system
• Learn how to create audience signals to inform pMax who your ideal customers are

Part 4: Campaign structure.

Build a strong campaign structure

• Basic and advanced campaign structures for Ecom & Lead Gen
• Ecom: scale winners hard with Perfomance-Based Bucketing
• Lead Gen: get more control with our Fire & Ice campaign structure

Part 5: Assets.

Use optimized assets to drive conversions

• Learn how to create image and video ads fast and without bid budgets with our ‘Rapid Ad Creation Loop’
• Use AI tools to quickly create high-performing image, video, and text assets
• Use our image, video and ad copy best practices

Part 6: Optimization.

Unlock insights and optimize like a pro

• Learn how to optimize Performance Max, even with very limited insights
• Unlock hidden insights with scripts
• Discover how to exclude keywords and placements from Performance Max campaigns (Google doesn’t want you to know about these)

Bonus: private Discord channel.

Ask questions and connect with fellow students

• Get access to private Discord channel for Performance Max Mastery students only.
• Ask questions and connect with fellow Performance Max Mastery students.