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“This course is available and delivery within a few hours!”Amazon has new tools that make it easier to build brand loyalty, increase repeat purchases and provide a customer-centric experience without owning the customer data.
Bretty Curry (Smart Marketer) – Smart Amazon Ecommerce
Today, the opportunity for real brands to scale on Amazon is greater than ever.
Itâs without a doubt the biggest online marketplace in the world, and the potential upside is huge.
But there are some downsides, too â like lower margins, higher volatility and the fact that you donât âownâ the customer data.
Thatâs why we waited years before expanding onto Amazon.
But once a brand reaches a certain size, the benefits of scaling onto Amazon far outweigh the challenges:
Yes, the margins are lower than Shopify, BUTâŠ
So are the CPAs, and now weâve acquired thousands of new customers who were loyal Amazon shoppers â who were never going to buy from our Shopify store.
Yes, the platform can be volatile, BUTâŠ
Thatâs true for every sales channel (iOS reminded us of that). By scaling onto Amazon, we diversified our revenue streams and made our business more stable overall.
Yes, the customer data is hidden, BUTâŠ
Amazon has new tools that make it easier to build brand loyalty, increase repeat purchases and provide a customer-centric experience without owning the customer data.
Yes, the margins are lower than Shopify, BUTâŠ
So are the CPAs, and now weâve acquired thousands of new customers who were loyal Amazon shoppers â who were never going to buy from our Shopify store.
Yes, the platform can be volatile, BUTâŠ
Thatâs true for every sales channel (iOS reminded us of that). By scaling onto Amazon, we diversified our revenue streams and made our business more stable overall.
Yes, the customer data is hidden, BUTâŠ
Amazon has new tools that make it easier to build brand loyalty, increase repeat purchases and provide a customer-centric experience without owning the customer data.
Plus, having a successful brand off-Amazon is a huge competitive advantage.
Over the last four years, Amazon has shifted away from generic products and has invested billions into helping sellers grow real brands.
And unlike other Amazon merchants, if you already run a D2C business then you can leverage that brand awareness to charge premium prices and scale even faster.
Thatâs how we were able to launch our Amazon store and accelerate sales from $0 to $5 million in the first 12 months.
Brett and his team have used this Amazon scaling system to grow dozens of brands, including high-profile clients like Native and Organify.
And in his experience, clients who scale their brand onto Amazon typically see a quick 10â15% increase in sales with little-to-no impact on other channels.
MODULE 1
Crucial Cornerstones Of Amazon Ecommerce
MODULE DETAILS
The Goal
âItâs Not Too Late to Get On Amazonâ
Making Sales vs. Building a Brand
Amazon as a Primary or Secondary Channel
Building Customer Loyalty
Getting Familiar WIth Amazon
MODULE 2
Preparing Your Launch Roadmap
MODULE DETAILS
âOur Brand and Our Customer Thatâs Our True Northâ
Keyword Research
Keyword Research Template
Competitor Research
Refining Keyword Research
Listing Optimization
Listing Creation
Review Acquisition
âIt All Begins with Keyword Researchâ
MODULE 3
Managing Amazon Logistics
MODULE DETAILS
âYou Got to Sweat the Small Stuffâ
Account Setup
Seller Fees & Reimbursement
Average Cost of Amazon Fees
Customer Service & Messaging
Account Settings & Returns
Managing Shipping, Labeling, & Prep
Account Health
âThe Devil is Truly in the Detailsâ
MODULE 4
Setting Up Your Amazon Storefront
MODULE DETAILS
âI Look at the Storefront As a Litmus Testâ
Amazon Storefront Overview
Storefront Buildout
A+ Content Overview
A+ Content Buildout
Brand Story Overview
Brand Story Buildout
âItâs All About Your Brandâ
MODULE 5
Amazon Marketing
MODULE DETAILS
âIf Youâre Not on Amazon, Someone Else is Getting that Sale.â
Amazon Sponsored Ads
Components of Sponsored Ads
Sponsored Product Ads
Sponsored Brand Ads
Sponsored Display Ads
Brand Defense Ads
Optimizing Your Ads
Optimization: Bulk
âStart With the Simple Thingsâ
MODULE 6
What Success On Amazon Looks Like
MODULE DETAILS
âData is Only Valuable If You Take Actionâ
KPIs: Knowing What to Measure
Account Health Audits
Quarterly Growth Audits
âWhat Story is the Data Telling Us?â
MODULE 7
Advanced Amazon Strategies
MODULE DETAILS
âTest, Test, Test, and Re-Testâ
Amazon Demand Side Platform (DSP)
Google to Amazon
Converting Search Terms and ASINs
âWhatever Your âWhyâ
Amazon Can Help You Get There Fasterâ
Crucial Cornerstones Of Amazon Ecommerce
MODULE DETAILS
The Goal
âItâs Not Too Late to Get On Amazonâ
Making Sales vs. Building a Brand
Amazon as a Primary or Secondary Channel
Building Customer Loyalty
Getting Familiar WIth Amazon
MODULE 2
Preparing Your Launch Roadmap
MODULE DETAILS
âOur Brand and Our Customer Thatâs Our True Northâ
Keyword Research
Keyword Research Template
Competitor Research
Refining Keyword Research
Listing Optimization
Listing Creation
Review Acquisition
âIt All Begins with Keyword Researchâ
MODULE 3
Managing Amazon Logistics
MODULE DETAILS
âYou Got to Sweat the Small Stuffâ
Account Setup
Seller Fees & Reimbursement
Average Cost of Amazon Fees
Customer Service & Messaging
Account Settings & Returns
Managing Shipping, Labeling, & Prep
Account Health
âThe Devil is Truly in the Detailsâ
MODULE 4
Setting Up Your Amazon Storefront
MODULE DETAILS
âI Look at the Storefront As a Litmus Testâ
Amazon Storefront Overview
Storefront Buildout
A+ Content Overview
A+ Content Buildout
Brand Story Overview
Brand Story Buildout
âItâs All About Your Brandâ
MODULE 5
Amazon Marketing
MODULE DETAILS
âIf Youâre Not on Amazon, Someone Else is Getting that Sale.â
Amazon Sponsored Ads
Components of Sponsored Ads
Sponsored Product Ads
Sponsored Brand Ads
Sponsored Display Ads
Brand Defense Ads
Optimizing Your Ads
Optimization: Bulk
âStart With the Simple Thingsâ
MODULE 6
What Success On Amazon Looks Like
MODULE DETAILS
âData is Only Valuable If You Take Actionâ
KPIs: Knowing What to Measure
Account Health Audits
Quarterly Growth Audits
âWhat Story is the Data Telling Us?â
MODULE 7
Advanced Amazon Strategies
MODULE DETAILS
âTest, Test, Test, and Re-Testâ
Amazon Demand Side Platform (DSP)
Google to Amazon
Converting Search Terms and ASINs
âWhatever Your âWhyâ
Amazon Can Help You Get There Fasterâ
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âNOTE:Â The content above has been rewritten by our library.â
âTo read more original content please visit here. Powered by Bretty Curry.â
Course Features
- Lectures 0
- Quizzes 0
- Duration 10 weeks
- Skill level All levels
- Language English
- Students 52
- Assessments Yes
