Brian Cugelman – Digital Psychology & Behavioral Design

This course covers Dr. Cugelman’s various behavior change models that simplify

Brian Cugelman – Digital Psychology & Behavioral Design

You will learn the basics of behavior design and gain a wider perspective on online behavior psychology.

This course will give you a better understanding of the psychological principles driving online engagement. You’ll be able to focus better, make better choices, and build better relationships.-Converting products
Introduction video (4 mins)
This video cannot be played.(Error Code: 102630)
After taking this course, you’ll…

Understanding many of the psychological principles that underlie CRO
Take better decisions that are based on the contributions of human beings-Insight
Confidence in the translation of psychological theories into creative content
You should be able to understand several design and psychological strategies
You will be able to better understand the emotions that drive human behavior

Any level of digital marketing knowledge will benefit from this class.

Emily S

Here’s what Brian will teach you…

The course will teach students the basics of behavior design and give them a broad view on the psychology behind online behavior.

Participants will gain a greater understanding of the psychological principles driving online engagement. Participants will make better judgments, make better choices, and be more successful.-Converting products
In just 11 sessions, you’ll be able to…

This course covers Dr. Cugelman’s various behavior change models that simplify the vast scientific literature into a few simple models.

Students will learn about the emotional drivers and cognitive processes that drive how technology users use it. Students will be able to connect theory with practice by learning the most common psychological strategies.
Use psychology and neuroscience to create better conversions.

This course will teach you how to apply behavioral design to digital technology.

Download immediately Brian Cugelman – Digital Psychology & Behavioral Design

This course will show you how human factors drive online behavior, rather than conforming to industry conventions. Instead of following dogmatic industry conventions, you will be able to create strategies and new thinking through a thorough understanding of human behavior.

The course is designed to be an introductory course in applied psychology. It focuses on broad strategies as well tactical UI elements. This will allow you to quickly learn and make the most of every day psychology design opportunities.

It is applicable to many areas in digital practice, as the content is broad enough.
This course is essential for you if …

Learn the psychology of conversion.-Digital media professionals who are focused
You work hands-Where deeper human insight can help you make faster, better decisions
Any organization that has higher conversions is a good place to work-Line

This course is NOT for you if…

You’re just starting in digital media and don’t know much about the specifics of your chosen practice area.
You don’t expect to be given tactical psychology or dogmatic rules. “psychological technique 847 always produces a 5% lift”. This is a course in insight.
You only care about your particular area of interest, such as designing, copywriting, or analytics. This content is applicable to all areas of man practice.

This course is intended for those with basic knowledge about conversion optimization.

This course is for those who have a basic understanding and interest in conversion optimization, UX, and design.

Before taking this course, students should have worked on a CRO campaign or project.
About
Brian Cugelman

A long career in online projects and industry studies has given me a lot of experience.-Profit organizations, governments, the United Nations, Dr. Brian Cugelman Since 1997, he has been an online behavior change specialist.

In 2006, Brian AlterSpark was founded with the goal of combining behavioral science and creative design with data science. Over the years, Brian Many institutions and companies have used our services to measure and improve their online marketing campaigns, resulting in better understanding and quantifiable results.
The complete course curriculum
Digital Psychology & Behavioral Design Training
1
Psychology Media

This lesson will show you how psychology can be applied to technology.

The following topics are covered:

Learn applied psychology in the down-To-Terms of the earth
Learn the many ways psychology can be applied to tech
How to be more focused on the larger picture-picture in applied psychology

2
Our approach
3
Outcomes
4
Motivators for emotions
5
Netflix signs-up emotional design audit
6
Behavioral Media
7
Digital Product Places
8
Digital locators & facilitators
9
Behavioral UI
10
Behavioral UI: Description
11
Behavioral UI: Motivation
12
Behavioral UI: Pressure tactic
13
Behavioral UI: Social Influence
14
Behavioral UI: Deciding
15
Behavioral UI: Trust
16
Behavioral UI: Reinforcer
17
Designing processes
18
Psychology Inspired design
Take pride in your new skills by obtaining a certificate of completion

You can earn your CXL certification by passing a test after you have successfully completed the course.

Download immediately Brian Cugelman – Digital Psychology & Behavioral Design

It can be added to your resume, LinkedIn profile, or simply for fun.-Earned raise.
CXL Institute is an approved LinkedIn education provider

Your education, certificates and badges can be added to your profile in the Education section.
How to Find CXL Institute On LinkedIn

Sign up for CXL Institute to get this course and more than 50 others

The CXL Institute subscription includes this course and all other courses – complete list here

CXL Institute offers online courses in growth, digital marketing optimization, persuasion, and optimization.

World’s leading practitioners teaching you their best stuff.
50+ online courses covering all things data-driven marketing
Every month, new courses are added

Register for CXL Institute to get access to

50+ courses on data (full list available here)-Marketing driven (new courses added each month)
4 Minidegrees to give you advanced skills

Do you have multiple users and a team? Use our All Teams feature to get your teams together-Instead, consider an Access Plan.