If there was a surefire way to create an interactive, empathy driven lead magnet that built connection AND generated higher conversions across the board…
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Chanti Zak – Grow with Quizzes
Today’s lead generation strategies just don’t cut the camembert.
That free guide or checklist PDF that you worked so hard to create likely lives in a dead sea of unopened downloads on thousands of hard drives around the world.
Webinar leads cost you a pretty penny so you’re smart to wonder — what happened to the 75% of people who didn’t show up? Or the 95% of people who didn’t buy?
When you do get new subscribers, you struggle to know who they are beyond their name and email.
(I mean, we marketers are notorious for forgetting that a lead = a human *freaking* being that came to you for a reason!)
You’re “supposed” to:
- You create new lead magnets and cross your fingers that they’ll convert
- You pour more money into FB ads and hold your breath for ROI
- You survey your list and *try* your best to segment. Because word on the street is segmentation is the new black, right?
You know you’re capable of more…
- MORE LEADS: helloooooo, internet gods! There are more than 3 billion people and thousands more each day with access to your offers. Pretty sure you can catch a few thousand of those a month.
- MORE SALES: your current lead magnets and funnels aren’t generating the sales you want. You know you can do better, and it starts at the top of your funnel. With a lead magnet that segments and helps you better understand your audience from the very beginning.
- MORE IMPACT: the most important part of this whole equation is your ability to reach the people who need you most. To cut through the noise and resonate with them on a level that creates connection and trust from the get go.
And Dare I Say You Want All Of The Above While Also…
- Spending way less on ads
- Building your authority, positioning yourself as an expert, and spreading your signature methodology and unique approach far and wide
- Learning about who your audience is and how you can best help them
- Creating an interactive lead acquisition process that results in genuine engagement and increased conversions across the board
Mother of Dragons! That All Sounds Way Too Good to be True… But It’s Real, Here’s How:
As an online business owner in 2019, there are 2 trails you can choose to walk down starting right now…
Trail ONE: The Old Growth Fear Forest
(Highlights include: twists, turns, swampy waters, stagnation, and mystery, ooo!)
You’ll start on this path by comparing yourself to everyone else along the way. Take the “safe” route.
Leads? Just do what the internet marketing gurus have been recommending since 2007. Give value. Easy. Keep walking.
Don’t look back, somebody’s coming up behind you doing the exact same thing.
Don’t look forward! There’s big changes ahead. Digital swamp monsters that could eat your business alive.
Just stay the course, cross your fingers, and hope to make it out on the other side, to a land where leads land in your lap like Jason Momoa’s weekly bag of fan mail.
Trail TWO: The Interactive Marketing Top O’ the Mountain Trek
(Highlights include: using proven paths and modern principles to get to the top of the mountain faster)
Your trail guide (me!) would never lie to you, the beginning of this trek is steep for some — but with help, it’s doable.
And your view from the top? Worth every intentional step it takes to get there.
Yours is the road less travelled, it’s a trek that only forward thinking business owners committed to creating success for the long haul embark on.
Along the way you’ll learn to ask the right questions, to create a high level of interactivity, and you’ll gain a business altering perspective that will forever impact how you attract and convert leads in a way that’s impact driven, effective, and scalable.
Welcome to the lead generation revolution, my fine friend
Here’s what you need to know:
If I were to put on my traditional marketer hat I’d pose in front of a lambo and sell you the idea that only 3 things really matter in the online biz game: traffic, leads, and sales.
But it’s not really that simple, is it?
When it comes to lead generation, you’ve gotta stand out. You need something that’s compelling, relevant, and super valuable to your ideal client or customer. But even that’s not enough.
To truly stand out in a crowded feed, inbox, or calendar, here’s what you really need:
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A Personalized Promise
With a quiz, you’re promising more than just blanket statement advice or yet another distraction. You’re promising a specific solution based on your ideal clients or customers unique characteristics, circumstance, level of experience, or desire.
With a personalized promise, you’re playing to people’s desire to be understood. In a digital world where making your audience feel seen and heard is as rare as an albino peacock, this is a major advantage.
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An Engaging & Interactive Process
Quizzes are just the beginning of a whole new revolution currently taking place in the marketing stratosphere. The stats don’t lie, interactive content is up to 80% more effective at holding people’s attention than static.
Attention and trust are the 2 most important currencies you have as an online business — quizzes help you capture both.
The truth is, an engaged subscriber is a buying subscriber. Wouldn’t it be peachy if the leads landing in your inbox were already invested in engaging with you? If you’d already provided them with insights into their own lives? Chaaa!
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Built In Virality
What’s better than a lead magnet that turns your new subscribers into brand ambassadors from pretty much the moment they sign up? The average quiz gets shared 1900 times, you just can’t say that about any other type of lead magnet.
Here’s the full scoop on what you’ll get inside Grow with Quizzes:
Phase ONE: Quiz Funnel FUNdamentals
You’ll learn how to come up with a compelling (highly click-worthy and shareable) quiz topic that your ideal clients and customers will go Jon Snow over.
But what happens next? We’ll dive deep to map out the buyer’s journey your audience will embark on after they take your quiz.
Knowing your quiz funnel fundamentals will give you the confidence and motivation you need to tackle all the moving pieces with ease. After this phase, you’ll feel clear and ready to create and launch your connection + conversion driven quiz funnel.
The Above and Beyond Framework for a Quiz that Converts Like Cray Cray
At the risk of sounding like your judgmental great Aunt Mildred, most online quizzes really don’t live up to their potential. They miss the mark and therefore miss the opportunity for creating authentic connection and increased conversions. But not your quiz, my friend.
This lesson will walk you through the framework I’ve spent years developing. You’ll learn how to create a quiz funnel that exceeds your audience’s expectations and leaves them asking the almighty thought — “if this is the amount of care they put into their marketing, I can’t wait to see how well crafted their product /course/etc is . . .
The Fast-Track & The Long Game: How to Get Quick ROI and Sustainably Scale Your Impact for Long-Term Leverage
I want you to experience near instant gratification when you launch your quiz. You’ve played the waiting game long enough. Short-term gains are only part of the big picture. Real results come from playing the long game. What’s more important is that you play the long-game too.
In this lesson, we’ll cover both how to create a cash injection to boost your momentum after you launch your quiz AND we’ll create a long-game plan so you can create more leverage over time.
The Simple Quiz System to Know Exactly Who, What, and Why to Segment
Segmentation trips even the most advanced marketers up, but it doesn’t have to. It’s actually pretty simple — and when you’re one of the brave few that knows how to use it effectively, you’ll be rewarded with higher open rates, lower unsubscribes, better conversions, and an all around better understanding of your audience.
In this lesson, I’ll share my foolproof process for coming up with a segmentation strategy that works for your business. If the word segmentation alone has made you shudder with fear in the past, consider the spell lifted.
What Type of Quiz Should You Create?
I have a quiz on this exact topic, but here, we’re going deep. If you’re still unsure about what type of quiz will work best for you, this lesson will break down the pros and cons of each type and leave you feeling clear and ready to move forward.
Developing and Incorporating Your Stand Out Signature Process Throughout Your Quiz Funnel
Thought leadership is a combination of consistency and a signature process, message, or skill that stands out. I’m willing to bet that even if you don’t *think* you have these things, you do.
This training will help you identify your signature process and walk you through how to bake it into your quiz to position yourself as a thought leader in your space.
Phase TWO: Crafting Engaging + Impactful Questions to Create Viral Quiz Results
Once we’ve mapped out your big picture game plan, chosen a quiz topic, and figured out a segmentation strategy, it’s time to write the thing . . . Dun dun dunnnn!
Fear not, dear friend, you’ll have access to all of my templates in addition to the thorough trainings included in this phase. By the end, you’ll walk away with your quiz fully completed and polished to perfection.
Even if you do nothing else in this course *sidenote: that would make me a sad panda! — this module alone is worth the cost of admission.
Writing Hacks to Make Your Life Easier
Writing quizzes is NOT straightforward. A lot of my clients and students have tried doing it on their own, only to get stuck somewhere along the way. I’ll teach you how to approach the writing process so there’s zero confusion.
We’ll cover how your questions connect to your results, what to write first, and I’ll share some of my fave time-saving tips that I’ve learned from writing dozens of quizzes.
How to Ask Questions Your Audience Will *Want* to Answer
Have you ever taken a quiz or assessment only to feel like the questions you’re answering are less engaging than the intake form you fill out at the doctor’s office?
There’s this famous quote by Tony Robbins “the quality of your life is determined by the quality of the questions you ask.” The quality of your quiz, the results people get, the information you get, and your completion rate is all determined by the quality of your questions. And I’m going to teach you how to ask questions that matter.
Bonus — asking great questions is a skill that’ll serve you well beyond the confines of your quiz funnel (just ask Tony).
The Threefold Approach to Questions that Engage, Segment, and Inform
Once you know what goes into a great question, I’ll show you how to make them work harder for you. Your questions can serve more than one purpose when you approach them with these 3 goals in mind.
Creating Connection Driven Quiz Results That Exceed Expectations
There’s a big difference between quizzes that make people cry happy tears and quizzes that piss people off for wasting their time. Memorable quizzes give actual value with their questions and results.
Give your audience highly relevant, actionable, and relatable results, and what you get in return is the foundation for know, like, and trust to flourish.
During this lesson, I’ll show you how to create quiz results that make a lasting impression, get shared like crazy (!!!), and that inspire your audience to take action.
Optional Additions to Make Your Results Work Harder for You
One of the questions I always ask myself is “how can I make this even better?” — I apply that question to my life, my business, my famous popcorn recipe, everything.
Asking that question has helped me come up with a few impact boosting hacks for getting even more goodness out of your quiz results and that’s what this lesson is all about.
Phase THREE: Your Foolproof Follow-Up for Converting Leads to Customers
You’ve created your quiz, and you’ve come up with a strategy for what’s going to happen after people take it, so what’s next? A follow-up framework — designed to capture people’s attention and shift them from unaware to hyper-aware — that shows them why you’re the right person (or business!) to help them solve their problem.
We’ll move through the stages of the buyer’s journey, the belief paradigms you need to shift, how to develop trust and intimacy, and we’ll look at what each part of this process looks like in action.
I’m sharing the same strategies I’ve used to help my clients generate hundreds of thousands of buckaroos on the flip side of their quiz funnels.
The First Impression Formula for a Binge-Worthy Welcome Sequence
A huge mistake people make with lead generation quizzes (or any lead magnet) is not having a solid welcome sequence where your new subscribers can go to learn more about how you roll. That ends here.
I’m sharing the exact process I used for clients and charge a pretty penny for so that your new leads will feel more nurtured than if they were to spend the weekend at Martha Stewart’s house hanging with Snoop Dog.
Your High-Performing Sales Sequence 101
After the welcome sequence, it’s time to make dat money. Full disclosure: this could be an entire course by itself, but I didn’t want to leave to important stone unturned. I’ll be sharing the strategies I’ve learned from writing 6-figure sales sequences and how you can apply them to your business so that your quiz leads convert into sales.
Phase FOUR: Creating Widespread Attention and Consistent Conversions with Your Quiz + Beyond
Once you’ve got your quiz all set and your follow-up sequences standing at the ready, it’s time to add a very important element to the mix… traffic.
This is a big topic and one that you’ll be able to apply to the other areas of your business as well. We’ll cover different traffic strategies from organic to paid along with how and when to use both.
Organic Traffic Strategies
Mmm good old wholesome organic. Wait sorry, this isn’t about food… it’s about squeezing the most juice out of the lemons you already have (oops, made it about food again). Quizzes are one of those wonderfully shareable marketing assets that can help you expand your reach without you having to pay for ads.
In this training, I’ll cover my fave organic promotion strategies and how you can use them to create momentum for your biz with your quiz.
Marketing Budget Badassery: Time and Money Saving Tips for Effective and Economical Ads
Our resident ad guru just happens to be a master at helping people get the absolute lowest cost per lead possible. After running ads for online entrepreneurs for the last 5 years, she’s got many tricks up her sleeve to help you grow your audience and get hella cost effective leads.
Using Facebook and IG Ads to Promote Your Quiz
Because I’m not an ads expert, I’m bringing in my friend and ads strategist Sara Liz (who also happens to manage ads for some incredible entrepreneurs) to teach you how she approaches campaigns for quizzes and beyond.
Please note: this is not a step-by-step training on how to run ad campaigns (there’s enough of that info out there, ya?) but it WILL give you clarity on how to create high-converting campaigns specifically for your quiz.
Ad Copy that Converts
When it comes to ads, your copy plays a huge role. It’s what captures people’s attention mid-scroll and gets them to take action, so ya, it’s kinda important. I’ve written hundreds of high-performing Facebook ads and have a top secret formula for quiz ads that I can’t wait to share with you.
And you better believe there are bonuses galore up in here!
The Quiz Logistics Library:
Everything You Need to Hit the Ground Dancing (from Set Up to Execution)
- My Above + Beyond Quiz Result Template
- 101 Questions Cheat Sheet
- A step-by-step video training for setting up your quiz in the Interact quiz hosting software
- Video training for setting up your post-quiz automated email sequence (for the top email marketing systems)
- Various visual quiz funnel flows
Lifetime Access to The
Connections + Conversions Collective
You won’t be trapped in the isolation chamber of your office trying to figure all this out on your own. We’re here for ya in the private Connections + Conversions Collective FB group. Come for feedback, advice, and of course, to share your wins!
Course Features
- Lectures 0
- Quizzes 0
- Duration 10 weeks
- Skill level All levels
- Language English
- Students 135
- Assessments Yes
