Charles Farina – Conversionxl – Intermediate Google Analytics

Intermediate Google AnalyticsExtracting expert-level marketing insights. You are ready to take your marketing skills beyond the basic? This tactical training course will let you watch over the shoulder of one of the world’s leading Google Analytics experts. This is your chance to enroll in this Google Analytics course to learn how to…

Charles Farina – Conversionxl – Intermediate Google Analytics

Intermediate Google AnalyticsExtracting expert-level marketing insights

Are you ready for more than the basics? This tactical training course will let you watch over the shoulder of one of the world’s leading Google Analytics experts.

This is your chance to enroll Google Analytics course to learn how to…

• Learn how to master attribution and see how your channels interact with each other.
• Get 10x the value of the basics that you already know, such as custom dimensions and custom metrics, event tracking, and so on.
• Get advanced insights from your form analytics, content analytics, and PPC analytics.
• Produce enterprise-level reports using Data Studio.
• Unlock the power of enhanced ecommerce for smarter product, placement, and promotion decisions

This course is right for you if…

• You know the basics of Google Analytics.
• You would like to improve your visitor, content performance, and user experience.
• Advertising budgets should be spent more efficiently.
• You want smarter and more useful dashboards and reports.
• It is important to fully understand ecommerce.
• You might find custom dimensions, custom metrics, and calculated metrics interesting.
• This powerful analytics tool can help you get more.

What skills will I need to complete this course?

At the very least, you should use it weekly for a few months. Analytics platform like Adobe.

This course is still available if you are a beginner. Google AnalyticsBut you’ll be overwhelmed with new knowledge, and use cases. (That’s not necessarily a bad thing)

In Google Analytics You should know:

• How to track events
• How to set up goals
• What is a dimension?

It is not required but a bonus

• Marketing theory and platform knowledge
• Google Tag Manager knowledge

You’re probably overqualified if you:

• Already can easily explain any differences in custom-dimension scopings
• Each work is important-Up to three samples
• Could easily be into Google Analytics Deliver business recommendations within 5 minutes

Join us Google Analytics Masterclass

CXL Institute provides intensive online training courses led by world-renowned analysts experts. Charles Farina.

After just 8 classes, you’ll have Data Studio expertise and advanced Google Analytics skills. You’ll be able to:

• Create and identify audiences.
• Implement rich attribution modeling (i.e. no more “last click”).
• Make powerful customizations.
• Crossdrawn-Mobile app and device insights.
• Wield enterprise ecommerce capabilities.

The course will make your data more intelligent and help you to be a better person.-driven marketer. (It’s going to make you a lot of money, too.)

Classes:

Intermediate Google Analytics

Class 1 : Audiences (advanced segments)

Advanced segments enable you to build powerful audiences that are tailored to your specific needs.

Class 2 : Attribution & remarketing

Last click? This session will help you understand and visualize the true story behind your users’ conversions. Find out how many touches are required, how long it takes, and how your channels interact. You will also learn about powerful integrations to DoubleClick and AdWords, which will make a significant impact on your ROI.

Class 3 :Custom dimensions, metrics & more

Understanding how to use custom metrics, custom dimensions, calculated metrics, event monitoring, and other metrics is essential.-Pageview-Based tracking.

Class 4 : Content performance

Content is not just pageviews. We’ll be covering advanced content analytics, form analysis, media tracking, and social/blog analytics. Learn what is actually happening on your website.

Class 5: Custom reports & Data Studio

This session will focus on Data Studio, which is part of the Data Studio program. Google Analytics 360 Suite is a free tool that allows you to create enterprise reports. Connect to all your data (email and social) Google Analytics, etc.)

Class 6: Enhanced Ecommerce

Enhanced e-Commerce is one of the most important additions to any organization. Google Analytics In recent years. True product merchandising, internal promotion insights, product list insights, product positioning insights, etc.

Class 7: Audits, data quality, and QA

It is rare that you will find a correct implementation. This class will draw on years of experience and help you to identify and fix common implementation problems and use debugging tools.

Class 8 : Mobile app & cross-Device analytics

This class will help you track your users across different devices, sites, or apps. Integrations and use cases will be covered to fully utilize the API. Google Analytics If you have an app for your mobile device, a logged account, or send email to users-in experience.

9 videos will be provided as a guide.

In addition to classes, you’ll get access to snack-Video lessons in size on the basics of Google Analytics when you enroll. That way, you’re prepared to dive deep into the data with Charles.

Here’s what you’ll learn:

Digital measurement is important

Before you dive into multitasking-faceted world of tracking your data digitally, it’s important to understand why and what you hope to accomplish. This brief lesson will help us set the stage for the next weeks.

What should be measured?

Yehoshua explains the importance of premeditation when it comes to setting up your analytics goals, and offers advice on how to approach your strategic business questions.

Key performance indicators (KPIs).

Every company’s KPIs will vary depend on their business objectives. In this video, Yehoshua will demonstrate this with a few examples of different scenarios and which metrics would (and wouldn’t) be ideal for them to pay attention to.

Data quality

Having a firm understanding of issues that can arise from your data quality is a vital piece in your analytics toolkit.  This should be your lens of skepticism as you analyze your data. Yehoshua will discuss common data quality problems and the underlying causes.

About outliers

GA’s dependence on averages means we need to focus a bit on outliers and understanding how to segment for them. Yehoshua explains outliers and gives an example to illustrate how they can affect data interpretations.

Data sampling

Understanding how GA samples data is crucial to analyzing and auditing your data. Yehoshua will discuss the various thresholds used for sampling in GA, and how segments size and traffic affect the quality and integrity of your data.

Cross-device issues & user IDs

This lesson distinguishes Client IDs from User IDs and explains the specific ways each one can contribute to understanding your specific user’s journey through your site. This lesson will explain the strengths and weaknesses of each function and how they overlap and what they look for in GA.

GA can be used to solve business problems

You will be able identify friction areas on your site within the GA reporting. Yehoshua will demonstrate with an e-commerce example in which he used GA to identify a major problem in the checkout stage.

Dimensions & metrics

While metrics and dimensions seem to be simple concepts, GA users often misinterpret them. Yehoshua, in this lesson, will clarify the root cause and distinguish between these two concepts.

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Here’s What You Will Get In Charles Farina – Conversionxl – Intermediate Google Analytics