Charles Kirkland – Life After Facebook

As entrepreneurs it’s easy to fall in love with an idea about how well your products are going to sell. You can build a better mousetrap, and they will follow. Well, in the online world that’s like waiting up all night to catch the tooth fairy. It’s just not going to happen.

Charles Kirkland – Life After Facebook

Insufficient market research

As entrepreneurs it’s easy to fall in love with an idea about how well your products are going to sell.  You can build a better mousetrap, and they will follow. Well, in the online world that’s like waiting up all night to catch the tooth fairy. It’s just not going to happen.

Many entrepreneurs believe that their ideas will be worth millions of dollars when they start an online company. You might find that your idea doesn’t work if you do market research and examine the facts. This is when it might be wise to drop the idea at the planning stage rather than waste money and time trying to make it happen.

Make sure you find other people selling the same product as yours when doing market research. That’s proof that other people have made it work and you can to.

Next, visit their website to sign-up for their email list. Note the variety of products they have available for purchase in their funnel.

Once you have this research together you will better understand the market dynamics and what you’ll need to have in place to compete successfully with them.

Not focusing on 1 thing until it’s done

Now that you have your market research done and have proof of concept that there is a healthy demand for your product, you need to focus on creating the product until it’s done. It’s important to get 100% done, not just 99%. As online entrepreneurs it’s easy to get side-You will be tracked by shiny, bright objects that are designed for you to part with your hard earned cash. You can’t sell anything until you get it done. Don’t try to do multiple projects at once because it will just slow you down. Also, only one front is necessary-End product to help you build your business.

Do not use your own domain

You can’t judge a book by its cover, but you can judge an online business by its domain name. Many entrepreneurs will use a free hosting account and a shared domain to make their business more profitable. That’s a sure sign of an ameteur. Your domain is your shopfront. A self-hosted domain is essential.-A hosted domain that represents your business. The right domain name will instill confidence in your customers.

Building your email list starting on day one is not the best way to go.

Your email list will be the lifeblood for your business. Your email list is your tribe. You are their leader. It’s up to you to lead them to whatever results you or your products deliver. Do not be afraid of emailing your list, as you know that you are providing value.

Once your site goes live, you should make email list building your number one priority. Aweber is a great choice for email marketing. You can get 30 days of Aweber for free! Even if you don’t have your products ready for sale, still get an email form to capture emails on your blog.

Building your funnel is not the right thing

Now that you have your email capture up and running it’s time to review your market research to see what and how your competitors are selling their products. Look at the positioning of your competitors’ products for the market. Do they think they are the Cadillacs of their niche? Or do they think like Walmart. Before you create a product, you need to know your positioning.

Also, you need to examine the types of funnels that your competition is using. Do they make a lot of money at the front?-End up acquiring a customer just to sell high-ticket items to them next week? Are they making enough money at the front?-end sales that they don’t have a back-End funnel. These are the important details to be aware of.

Avoid focusing on recurring revenue

Even if you’re only selling 1 item, look at how you can take that one time sale and turn it into repeat sales. Better yet, offer a continuity program that will create recurring income. This can be done by offering product refills, product of month, membership sites, newsletters or product of each month. This is where you will get the bulk of your long-term revenue.-Long-term income. If you are considering selling your business, the recurring income and email list will be the most valuable assets.

Advertising is expensive.

This is where entrepreneurs often make mistakes. To get your offer to your target audience, you must be willing to invest money. It is just like in real estate– location, location, location. You can’t make sales if buyers never see your site. Paid traffic should always be included in your overall cost of doing business. All of the internet is built on paid traffic.

You are attempting to learn the technical stuff by yourself

I’m a victim of this myself. I can’t count the times I should have spent my time growing the business instead of tweaking some code on the site or in the shopping cart. Don’t spend your time doing techie things. It is difficult to learn technology and you may only use it once or twice. Technology is simple and inexpensive to outsource.

Traffic Sources

PPC/Contextual

1. Google Adwords Google Adwords, the most popular advertising product, is Adwords. Google Adwords (pay per click) is the premier advertising product of Google.-per-Click) engine is where you only pay when someone clicks your ad. CPM advertising is a more traditional alternative. Here, you pay a set rate regardless how many clicks you receive.
Google Adwords has TWO sides: The Search Network, and The Content Network.

2. Bing/Yahoo: MSN Adcenter is Microsoftís flagship search advertising product which is similar to Google Adwords. You pay a fixed rate for advertising, but only for the actual clicks.
MSN Adcenter also has a search network and content network, although the content network on MSN is vastly smaller than Googleís.

3. Miva: Miva Merchant provides a complete ecommerce solution.-Commerce solution that includes PA-DSS validated ecommerce software, PCI compliant ecommerce hosting, credit card processing services and custom website design & development.

4. 7Search: You might be struggling to make money with your PPC traffic source. Try a smaller network such as 7Search.

5.LookSmart: LookSmart is an online technology and advertising company that offers premium and performance advertising solutions for publishers and advertisers. Advertisers of all budgets can enjoy a remarkable customer experience with LookSmart. They have access to large audiences via a monitored distribution network and maximize their ROI. LookSmart allows publishers to use white-label, hosted advertising technology to manage and control their advertising revenues.

6. AdKnowledge: All types of ads can be found in one place. interesting. Adknowledge uses advanced targeting and a large database of consumers to drive leads. Unlocking your digital audience is more than a tagline ó it defines our mission at Adknowledge. Adknowledge connects advertisers with the right audience at the right moment and the right place. We have a 400 million person database that allows us to predict online preferences and behaviour.

7. Affinity: Search, parked Pages, Text Ads Good 2nd Tier Inventory Affinity is a contextual advertisement company that delivers more than 30 billion ad impressions per month from North America and Western Europe.-East Asia & Australia.

8. Marchex: IndustryBrains is a top performance media company that uses keywords and relevant editorial targeting to deliver superior advertising results for advertisers.

9. AdMarketplace: AdMarketplace, which is not affiliated with Google or Yahoo, is the largest search advertising marketplace. Named one of New York’s fastest growing companies for two years running, adMarketplace delivers performance traffic to large, data-Smart marketers and their agencies. Advertiser 3D interface has the only pay-Per-click platform that allows advertisers the ability to bid by traffic source and device type.

10. FindItQuick: FinditQuick can help your business get more exposure through our extensive traffic network. For the best results, our team will reach every corner.

Self-Social Services

1. Facebook Ads: Self-Serve Ads Facebook

2. Advertisement for POF: Self-Serve Ads on PlentyOfFish Plentyoffish is a great place to promote your business! By using our targeting capabilities, the top users of our advertising system have seen their revenues increase by more than $500,000 per monthly. Many local business owners target consumers based on their zip code, age and gender.

3. Reddit Ads Your message will reach millions of viewers.

4.LinkedIn Ads: Connect with the world’s largest audience of active, influential professionals. In minutes, you can launch your campaign.
LinkedIn is our most expensive platform-Online marketing is a powerful channel for business to business.

PPC/CPV

1.Traffic Vance: Trafficvance, the most trusted Contextual Textlink and Display Advertising Platform. It provides high quality traffic for advertisers by combining high-performing ad units with granular targeting, competitive prices, and multiple optimization options.

2. AdOnNetwork: AdOn Network is an online advertising company that offers innovative, contextual and audience-based solutions to advertisers and publishers. They also deliver high quality Pay Per Click (PPC), advertising services.-High quality traffic from U.S. sources and international sources

3. MediaTraffic: CPV Contextual Advertising MediaTraffic Contextual Advertising CPV Contextual Advertising enables you to target domestic and international traffic. MediaTraffic offers three ways to purchase targeted traffic to drive quality visitors to your site: Highly Targeted (Broad Targeted), RON (run-of-network) and Broad Targeted (Highly Targeted).

4. Direct CPV DirectCPV is an online CPV and PPPV advertising platform that offers a unique approach. DirectCPV delivers the best converting results for advertisers and increases their ROI. Targeting relevant keywords, URLS and locations will help you increase your income and drive more conversions.

5. Clicksor: Clicksor allows webmasters to generate additional income by placing clickable text or targeted contextual ads on their blogs or websites. Advertisers can be certain that only the most relevant ads reach the right audience at just the right time, thereby significantly increasing their return on investment.

Self-Serve Media Buys & Ad Network

1. AdBlade: Put an end to disappointing campaign results with Adblade, the worldís only ultra-Premium advertising network. Premium inventory, which includes over 1000 branded content websites, reaches over 200 million users per month in the US, allowing you to target best prospects at scale.

2. Sitescout.com: SiteScout has been voted the best site-scouting tool.-Serve a platform for marketers professionals and agencies.

3. AdReady: Yahoo sites allow you to display ads or self-serve banners.

4. Yabuka Solutions Yabuka is a platform that allows advertisers to connect with their audiences via sponsored listing placements on top publishers and display advertising using custom RTB technology, in association with the best traffic partners. Yabukaís self-service platform gives advertisers innovative tools to promote success for their campaignís unique goals

5. AdToll.com: Now owned by Click Booth banners/display/text advertisements.

6.CBS Interactive: Media invests in high-traffic CBS sites. Engaged audiences. Advertising programs that connect.

7. Advertise.com: Display Marketing that targets the right audience. Reach Millions of People with Display Advertising

8.Traffiq.com: There are many choices in digital media buying and planning. TRAFFIQ strives simplify these options by providing the most effective media strategies and solutions to achieve your business goals. We are a leader in this constantly changing space and we are determined to de-mystify digital media.-changing dynamics. We were created from technology and are uniquely placed to keep our fingers on the pulse digitally. You can be creative and strategic with a strategic approach and a strong focus on the in.-depth analytics to achieve the desired results.

9. XA.net: Display/retargeting/facebook ad exchange

10. OpenX Ad Marketplace OpenX Ad Exchange Maximizes Income Through Real-Time Auctions
OpenX Ad Exchange assists ad buyers in reaching their ideal audiences to maximize campaign performance across all screen sizes.

11. AdEngage: AdEngage, an online advertising network that allows advertisers buy ads, is AdEngage. Advertisers have the ability to target consumers with relevant text and PhoText ads. With real-time reporting, you will know exactly where your ads are appearing and how much each segment is costing you so that you can maximize your profits.

12. ZedoAdNetwork.com: ZEDO Ad Network focuses exclusively on Behaviorally Targeted Advertising. Behavioral targeting allows you to target users who might be interested in your product. This type of targeting is only sold by ZEDO Ad Network.

13. AdPerium: Adperium Direct Ads makes it easy to start your campaign in just minutes. Upload your banner, select the countries you want to target, enter a budget and you’re ready to go!

14. BuyAds.com: Self-Place banners on quality sites

15. BuySellAds: Advertisers can place self-serve banners on a variety of design blogs. BuySellAds helps them buy high quality inventory directly from publishers. No middle man. Completely Transparent You are fully transparent.-serve.

16. BlogAds: Banners/text ads for high traffic blogs. We can help make your mark on top blogs such as PerezHilton and Dailykos, Wonkette and Dlisted. Or blanket specific blog communities from liberals to parents with the broadest range of ad types– from tweetable video ads to IAB units to native advertising to skins.

17. RealTechNetwork: RealTechNetwork allows advertisers to target wide demographics with its network of active publishers.

18. Chitika: Chitika shows ads only when and where users want them to be seen. Access to top-tier advertising partners such as Yahoo!, SuperMedia, and HomeAdvisor. Optimized proprietary targeting technology and optimization technology that uses the power of programmatic purchasing to deliver precisely the right ad at the right moment.

19. Adroll: AdRoll is the most popular retargeting platform worldwide.

It is vital to have a landing page on your website. It’s often the first point of contact for people who visit your website. Therefore, it’s essential you Attract their attention and keep them interested. Your landing page must be attractive and provide meaningful information. Potential customers will move on. Your landing page must contain images and information that will grab the reader’s attention and motivate them to continue to investigate what your website has to offer.

No matter how good the product or service you are offering is, if your landing page cannot capture the customer’s attention, they won’t stick around long enough to find out.

Make sure your landing page matches your ads

Your advertisement was persuasive enough to get potential customers to visit you website. You can use this to your advantage. To keep visitors coming back to your site, you need to match your ads in certain key areas. The stark difference in information between the flyer and landing page can cause many businesses to lose clients.

However, the best is still to be. The most effective landing pages reflect the marketing themesLanguage, feel, and style of previously distributed marketing materials.

Your landing pages should match your marketing materials in two key ways. First, make sure the headlines and images are consistent with your brand. This headline is likely to grab their attention and keep them on your site.

Images on your landing page play an important role. People are drawn to certain images and can be moved by them. You can keep your visitors interested by using the images from your marketing materials on your landing pages.

Make sure your landing page is simple 

Sometimes people overdo it with their landing pages and end up driving their visitors away. Today’s people are often very busy and have limited attention spans. They will likely leave your site if they feel they are having to do too much to understand or access the information on your landing pages. Your website landing page will be visited by people from a wide range of educational and interest levels.

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