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PROTECTING YOUR Privacy
PACKT PRIVVACY POLICY

Introduction
This Privacy Notice details the types of personal information we may gather about you when you interact directly with us. It also explains how we’ll store and handle that data, and keep it safe.
We know that there’s a lot of information here, but we want you to be fully informed about your rights, and how Packt uses your data; for example how we combine data to build a picture of you.
We hope you find the following sections helpful. If not, please contact us.
It’s likely that we’ll need to update this Privacy Notice from time to time. We’ll notify you of any significant changes, but you’re welcome to come back and check it whenever you wish.
Packt Publishing Limited is data controller when you use the Packt site.

Understanding the legal foundations we rely upon
The law regarding data protection outlines a variety of reasons a company might collect and use your personal data.

Consent
We may collect your data and process it with your consent in certain situations.

To receive email campaigns, you can tick a box.

When collecting your personal data, we’ll always make clear to you which data is necessary in connection with a particular service.

Contractual obligations

We may need to access your personal data in certain situations to fulfill our contractual obligations.

For example, if you order an item from us for home delivery, we’ll collect your address details to deliver your purchase, and pass them to our courier.

Compliance with legal requirements

If we are required by law to do so, we might need to collect and process your personal data.

We can also pass details of those involved in fraud or any other criminal activity that affects Packt to law enforcement.

Legitimate Interest

We may need your data in certain situations to pursue our legitimate business interests. This is a reasonable expectation and does not affect your rights, freedoms, or interests.

We will, for example, use your purchase history in order to send or make available personalised offers.

We also use the shopping history of multiple customers to identify trends, ensure we can keep pace with demand, and develop new products/services.

We ask you when do we gather your personal data?
Use your account to shop for products or redeem coupon codes when you visit our site.
Online shopping is when you check out as a guest, which means we don’t collect any transaction.-Based data such as email address, name and address
Register for an account
We will be happy to interact with you on social media.
Download and install our app
You join a Packt loyalty scheme (such Packt Members Club).
Register to ‘My Account’ Packt.com will grant you access to an area that will allow you to store and retrieve all of your receipts.
Contact us by All means available to address queries, complaints, and other matters.
Participate in prize draws and competitions
If you agree to take part in any surveys that we send,
Comment on our products or services.
When you’ve given a third party permission to share with us the information they hold about you.

What type of personal information do we collect?
We will store your name, date and phone number if you have a web-based account. For your security, we’ll also keep an encrypted record of your login password.
We will provide details of all your interactions online with you by You can use one of our apps. We collect information such as notes from your conversations, details about any complaints or comments, details on items viewed, added to your basket, voucher redemptions and products that you are interested in.
Details about your shopping preferences
You can tell us, for instance, which products or web pages you prefer to see and where you’d like to redeem your coupons and discount codes.
Information about the sites and apps you visited, along with which site they came from.

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Information gathered by Use of cookies by your web browser Learn More information about how cookies and similar technologies are used
We use personal information to help you recommend products of interest.
We might ask you to share information on your topic preference, which would allow us recommend the best technology area eBooks.
We’ll only ask for and use your personal data collected for recommending items of interest and to tailor your shopping experience with us. Of course, it’s always your choice whether you share such details with us.
Payment card information, which is kept with a Payment Cards Provider in a PSI-DSS Compliant Manner
We welcome your comments and product reviews.
We collect technical information about you and your browser to provide the best web experience. This includes the country and phone code where you are located, the pages you viewed, any advertisements that you clicked, and any search terms that you entered.
If you communicate with us via social media channels, your username to allow us to respond to any comments, questions, or feedback.

How and why should we use personal data?
We want to offer you the best customer experience. We want to give you the best possible customer experience. by Combine the data that we have about you.
This information is used to send you promotional offers and products that may be of interest to you.
This is permitted by the data privacy law as it is part of our legitimate interest to understand our customers and provide the best service.
Of course, if you wish to change how we use your data, you’ll find details in the ‘What are my rights?’ See section 11 below.
Remember, if you choose not to share your personal data with us, or refuse certain contact permissions, we might not be able to provide some services you’ve asked for.

Here’s how we’ll use your personal data and why:
All orders placed by you will be processed by Use our website, app or phone. If we don’t collect your personal data during checkout, we won’t be able to process your order and comply with our legal obligations.

To fulfill contractual obligations like refunds and guarantees, we may have to pass your information to third parties.

To answer your questions, refund requests or complaints. The information you have sent us allows us to respond. To help us in any future communication and to show how we communicated throughout, we may keep a copy of the information you have sent. We do so on the basis our contractual obligations to your, our legal obligations, and our legitimate interest in providing you the best service and understanding how you can improve our service.
Protecting our business and your account against fraud and other illegal activities. Your personal data will be used to protect, update and maintain your account. We’ll also monitor your browsing activity with us to quickly identify and resolve any problems and protect the integrity of our websites. We’ll do all of this as part of our legitimate interest.
Take, for example: by Logging in with a password you have created and checking it regularly using automated and manual monitoring of IP addresses to detect any fraudulent logs-Protecting our systems from unanticipated locations is our goal.
To prevent fraud and process payments. This is done in the best interest of our legitimate business interests. This protects our customers from fraudulent acts.
Your consent is required for us to use your personal data and preferences as well as details about transactions in order to keep you informed by You can contact us via email, phone, or text to inquire about the relevant products and services.
You can opt out at any time. by Any of these channels can be accessed at any time.
To send you messages by law, or are required to inform about any changes we make to the services that we offer to you. This includes updates to the Privacy Notice, product recall notices and other legally required information related to your orders. These service messages do not contain any promotional content, and they are not subject to prior consent. by You can send an email or a text message. We would not be able to fulfill our legal obligations if we didn’t use your personal data.
To display the most interesting content to you on our websites or apps, we’ll use data we hold about your favourite products, title topics and so on. This is done on the basis that you consent to receive notifications via app and/or to have cookies placed by our website on your device.
For example, we might display a list of items you’ve recently looked at, or offer you recommendations based on your purchase history and any other data you’ve shared with us.
You consent to allow us to administer any of the competitions that you have entered, as long as we have your permission at the time.
To improve, test, and develop the systems, products, and services we offer. We’ll do this on the basis of our legitimate business interests.
For example, we’ll record your browser’s Session ID to help us understand more when you leave us online feedback about any problems you’re having.
To fulfill our legal or contractual obligations, we share data with law enforcement.
When a court order is issued to share data with law enforcement authorities or a court, it can be used as an example.
To send feedback and surveys to improve our services. These messages do not contain any promotional content, and they are not subject to your consent. by Email or text message This is because it helps us make our products and services more relevant to your needs.
You can opt out at any time of these requests by You can update your preferences online.
To build a rich picture of who you are and what you like, and to inform our business decisions, we’ll combine data captured from across the third parties and data from publicly-We have created lists of available data, as described in the section “What Types of Personal Data do you collect?” We’ll do this on the basis of our legitimate business interest.
Take, for example: by This will enable us to personalise and share the right inspirations or content with you by combining these data. To identify trends in different areas, we also use anonymised customer purchase history data. This data may be used to guide the products we display.
For ‘My Account’ Users who have created a Packt account can decide what information they want to share with you using computer algorithms. Your consent is required to create a Packt Account. If you don’t want to continue receiving ‘My Account’ offers, you’ll be unable to continue your ‘My Account’ Packt.
We may, for example, use your shopping preferences to provide you with tailored rewards if you give consent through our apps.

Here’s more at how we use cookies and similar technologies.

Combine your data to get personalised direct mail
We will only send you promotions and offers that are most relevant at specific times. We combine the personal data we have about you, such as your shopping history, to help us understand you better as customers.

How we protect your personal information
We understand how important data security is to our customers. With this in mind, we will treat your data with utmost care. We will also take all necessary steps to protect it.
All transactional areas on our websites and apps are protected by us ‘https’ technology.
Passwords are required to gain access to your personal data-Protected data, such as credit card information, is tokenized and secured to ensure its security.
We monitor our system regularly for vulnerabilities and attacks and perform penetration testing to determine ways to improve security.

What length of time will we keep your personal information?
Whenever we collect or process your personal data, we’ll only keep it for as long as is necessary for the purpose for which it was collected.
After the retention period ends, your data may be anonymised or erased completely. by Combination of data with other data to make it usable in a non-traditional way-It is possible to identify a way to perform statistical analysis or business planning.

Example of customer data retention periods:

Orders
When you place an order, we’ll keep the personal data you give us for five years so we can comply with our legal and contractual obligations.

Who can we share our personal data with?
Sometimes we share your personal data to trusted third parties.
To help us personalize our offers, we need to have couriers, email distributors and payment providers.

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Here’s the policy we apply to those organisations to keep your data safe and protect your privacy:
We only provide the information they need in order to provide their specific services.
They may use your data only for the purpose we specifically specify in our contract.
We are close to them and work with them to make sure your privacy is protected at all costs.
All data that you have been provided by them will cease to be used if you stop using them. by They will be anonymized or deleted.

These are just a few examples of the third parties with whom we have worked:
IT companies that support our website or other business systems.
Operational companies such as print on demand partners & delivery couriers.
Direct marketing companies that assist us in managing our electronic communications.
Google/Facebook to show you products that might interest you while you’re browsing the internet. This depends on whether you have consented to our marketing or you accept cookies. See our cookies notice for details.

Sharing your data with third party for their own purposes:
We won’t do it in the following circumstances:
We may share information regarding fraudulent or potential fraudulent activity within our premises or systems in order to manage fraud. This might include sharing information about individuals to law enforcement authorities.
On receipt of a valid request, you may also be required by us to provide your personal data to any enforcement, regulatory, or Government agency in your country. These requests are evaluated on a case-by-case basis.-by-We treat each customer on a case-by-case basis and respect their privacy.

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