Claude Hopkins – Ads Collection Swipe Files

He used key coded coupons to track his advertising results and then compared headlines, offers, and propositions. These measurements were used to continuously improve his advertising results, drive responses, and increase the effectiveness of his clients’ advertising spend.

Claude Hopkins – Ads Collection Swipe Files

Claude C. Hopkins (1866-1932) was a pioneer in advertising. He believed advertising should only be used to sell things and should be measured and justified for the results.

He worked for various advertisers, including Bissell Carpet Sweeper Company, Swift & Company and Dr. Shoop’s patent medicine company. At the age of 41, he was hired by Albert Lasker owner of Lord & Thomas advertising in 1907 at a salary of $185,000 a year, Hopkins Copywriters should have researched the products of their clients to ensure they are able to produce convincing copy.-Why copy? He believed that a product’s best salesperson was its product, and he believed in sampling.

He used key-coded coupons to track the effectiveness of his advertising and then tested headlines and offers against one another. These measurements were used to continuously improve his advertising results, drive responses and increase the effectiveness of clients’ advertising spend.

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His classic book, “Scientific Advertising,” was published in 1923, following his retirement from Lord & Thomas, where he finished his career as president and chairman. He died in 1932.

HERE’S WHAT YOU GET . . .

1. The Claude Hopkins Rare Ad Collection The Study Guide

60 of the following items are included in your purchase Claude Hopkin’s original ads that I have compiled based on his classic books, “My Life in Advertising” And “Scientific Advertising.”

Here’s what you’ll get in Claude Hopkins – Ads Collection Swipe Files