Claude Hopkins – Rare Ad Collection – My Life in Advertising – Scientific Advertising

He worked for various advertisers, including Bissell Carpet Sweeper Company, Swift & Company and Dr. Shoop’s patent medicine company. File size: 56.6 MB

Claude Hopkins – Rare Ad Collection – My Life in Advertising – Scientific Advertising

Claude C. Hopkins (1866-He was one the most influential advertising pioneers of all time. He believed advertising should only be used to sell things and should be measured and justified for the results.

He worked for various advertisers, including Bissell Carpet Sweeper Company, Swift & Company and Dr. Shoop’s patent medicine company. At the age of 41, he was hired by Albert Lasker owner of Lord & Thomas advertising in 1907 at a salary $185,000/year Hopkins Copywriters should have researched the products of their clients to ensure they are able to produce convincing copy.-Why copy? He believed that the best product is often its best salesperson, and as such was a firm believer. in sampling.

He used key-coded coupons to track the effectiveness of his advertising and then compared headlines and offers against each other. This analysis allowed him to improve the results of his ads, drive response and cost effectiveness of clients’ advertising spend.

Download it immediately Claude Hopkins – Rare Ad Collection – My Life in Advertising – Scientific Advertising

His classic book, “Scientific Advertising,” Published in 1923, following his retirement from Lord & Thomas, where he finished his career as president and chairman. He died in 1932.

More than sixty copies are now available Claude Hopkin’s original ads that I have compiled based on his classic books, “My Life in Advertising” “Scientific Advertising.” This ad collection contains many of the actual ads Claude Hopkins wrote:

1. The Claude Hopkins Rare Ad Collection The Study Guide

Claude C. Hopkins (1866-He was one of the greatest advertising pioneers. He believed that advertising exists only to sell products and should be quantified and justified.

He worked for various advertisers, including Bissell Carpet Sweeper Company, Swift & Company and Dr. Shoop’s patent medicine company. At the age of 41, he was hired by Albert Lasker owner of Lord & Thomas advertising in 1907, at $185,000 per year Hopkins Copywriters should have researched the products of their clients to ensure they are able to produce convincing copy.-Why copy? He believed that a product’s best salesperson was its product, and he was a strong believer in this belief. in sampling.

He used key-coded coupons to track the effectiveness of his advertising and then compared headlines and offers against each other. This analysis allowed him to improve the results of his ads, driving response and maximizing the effectiveness of the advertising dollars of his clients.

His classic book, “Scientific Advertising,” Published in 1923, following his retirement from Lord & Thomas, where he finished his career as president and chairman. He died in 1932.

More than sixty copies are now available Claude Hopkin’s original ads that I have compiled based on his classic books, “My Life in Advertising” “Scientific Advertising.”

This ad collection includes many actual ads Claude Hopkins wrote:

See the complete description for each ad

2. BONUS #1 Remove your glasses and view the Ad Images

You’ll get all the images of the ads in You can study up in a separate folder-close. Take out each word. Analyze the used adjectives. Then, emulate the offer in Each ad. Each word. Use the information you have just read to immediately apply it. in Make your own offers

3. BONUS #2 Typed and formatted transcripts from all 60 Hopkins ads.

Each ad’s transcripts are available. in This collection. Once you’ve read the words of Claude Hopkins, you’ll want to use them for your benefit. It can be tedious and time-consuming to type and transcribe these ads. We’ve spent several hundred dollars to transcribe each ad in You can print it all so that you can use it as you like. Select the section you prefer in Highlight the ad, copy and paste it to make your product or services more relevant. Claude’s words live! They are as applicable today as they were when he wrote them … even more so since he has a fresh, direct, no-A no-nonsense approach that grabs you. Simply put Claude Your staff will be more productive and you’ll see a return on your lost promotions.

4. BONUS #3: The 1903 dead-man’s manuscript.

Here’s the story about a rare advertising manuscript. You’ll be able to grab it when you are ready. It’s a rare manuscript by Claude Hopkins’ arch enemy and number one rival, J. Walter Thompson. This 1903 rare 57-page advertising manuscript , you’ll learn J. Walter Thompson’s teachings on the cardinal principles of advertising, marketing and salesmanship. Every word and lesson is still relevant today.

You’ll learn how The Lord & Thomas advertising agency and the J. Walter Thompson agency were extreme rivals during Claude Hopkins’ day. You’ll compare what Claude Hopkins’ teaches and what J. Walter Thompson was doing during this bitter rivalry. You’ll have the inside tactics on how both competitors approached challenges of marketing and advertising goods and services in The early 1900s. There’s nowhere else you’ll be able to find this gem. This is the best advertising I have ever seen. in history. Once you’ve delved into the secrets, in this manuscript, you’ll know why.

5. BONUS #4 647 secret ad swipe file.

You’ll also receive access my new and exclusive web site on hard to find ads containing the most effective classic ads from the largest circulated publications during the1950-1960’s era (most of them are more than 50 years old). These are the advertisements used by The Wall Street Journal Metropolitan Life Insurance Company, General Electric, Ivory Soap, Kellogg’s Rice Krispies, American Express Travelers Cheques, New York Stock Exchange, Quaker Oats, Goodyear Tire & Rubber Company, Motorola, The Sugar Information Inc., Green Giant Company, Postum by General Foods Corp., Reynolds Wrap, Beltone Hearing Aid Company, Listerine mouthwash, and many other companies … BEFORE they fell into the trap of “Image Advertising.”

Download it immediately Claude Hopkins – Rare Ad Collection – My Life in Advertising – Scientific Advertising

Only ads that meet all 5 criteria were selected for this collection. in This editorial featured a classic product that is still in use today. It was an excellent example of editorial style “salesmanship in print.”

This additional website was created for me to learn great marketing ads and access a vast bank of headline ideas and ads. You can now have your own digital swipe file of classic ads that you receive free with this course.

I may stop this bonus altogether at any time because — in all honestly — A single ad can not only save you hundred if not thousands of dollars in Copywriting fees are expensive, but when you use it to model your ads, it can increase your sales conversions.

6. BONUS #5 101 Vintage Radio Ads

Claude Hopkins Albert Lasker was the owner of Lord and Thomas, an advertising agency that pioneered radio and which created some of its first examples of “salesmanship on the air.” Lord and Thomas placed almost half of all radio advertising nationally on NBC in 1927-28 in Incredibly, 30 percent of all national radio network time was purchased in the first four years. It produced shows for RCA and Cities Services, Pepsodent Palmolive, and other accounts. Hopkins Worked on. Albert Lasker tried many radio strategies (he introduced Bob Hope, Amos). ‘n’ Andy introduced daily radio contests to the airwaves and promoted Bing Crosby, Frank Sinatra, and other artists. However, Andy initially refused to use the same format. “Reason Why” Tone and spirit that permeate Hopkins’ copy.

When you make an investment in The Claude Hopkins Rare Ad Collection You will see the long forgotten opportunities with Marketing Study Guide. Claude Hopkins Print ads are not available, but you can hear 101 rare audio recordings of these early attempts at radio advertising. Claude Hopkins copy! Copy!

7. BONUS #6 Best speech ever on copywriting

Eugene Schwartz was one of the greatest direct mail advertising specialists of all time. “Breakthrough Advertising.” You can search the internet to find this classic reprint for only $95. As part of your bonuses, we’ve found a very rare speech by Eugene Schwartz on his years of experience in Advertising and copywriting. He will share all his lessons about how to write heartfelt copywriting.-Stop copying. Here’s the kicker. We’ve even hired a studio actor to make an audio recording of this speech. You can order the Claude Hopkins material, you’ll also be able to sit back and listen to these lessons just as if Eugene was talking to you alone. Click here for more information about this bonus.

This is a 3-part audio (Part 1 is 35-minutes, Part Two: 34-minutes and Part Three, 21-minutes), Full word for phrase typed transcripts (87 pgs.

Here’s What You Will Get in Claude Hopkins – Rare Ad Collection – My Life in Advertising – Scientific Advertising

Claude Hopkins – Rare Ad Collection – My Life in Advertising – Scientific Advertising : Sample