CONNECTIO – SMARTEN YOUR FACEBOOK ADS

Anyone who uses the tagline “gain an unfair advantage” It is sure to grab your attention. It’s another challenge to live up to it.

CONNECTIO – SMARTEN YOUR FACEBOOK ADS

17 Facebook Advertising Tools You’ll Need in 2018

Facebook boasts over 2 billion active monthly users, as you will know. Understanding what these users really care about is the key to unlocking their true potential. What is it that triggers their emotional responses? What grabs them? What is it that keeps them engaged?

Facebook continues to be a social networking site where people can share their thoughts and experiences. This is why recent attention has focused on data security.

Facebook has also made advertising more targeted and relevant than ever before. For example, the average active user likes at most 20 pages that reflect certain interests and characteristics. Facebook ad manager allows you to use additional data to personalize your advertising.

But it can be challenging to realize your full potential. It can be complicated and requires specialist knowledge to find the right audience.

Both are rare in many businesses.

You should consider using the most powerful Facebook advertising tools to boost your campaigns. We’ve compiled a list of the top tools for 2018:
Get Creative

Epic designs are essential for engaging your audience on Facebook and getting the best out of Facebook advertising. A top-notch design is essential for many small and medium businesses.-Because of the high costs, a drawer designer or team may be out of reach. You have many options to help you make winning ads.
1. Qwaya

Qwaya would be a formidable contender if there was a competition to win the entire Facebook ad platform. It’s effectively a third-Facebook party Ad Manager has many features that will be indispensable for your marketing team.

Qwaya allows you to create Facebook ads and organize your campaign. There’s even a feature where you can control the rotation of your ads.

Top 3 Features

Ad Scheduler: Does exactly what it says. This allows you to choose when your Facebook ads should display and which times you want them to target.
Split-Testing: It’s one of the things that sets Qwaya apart from its competitors. Splitting is possible-It is a good idea to test your campaigns.-Fire way to dramatically improve your conversion rate.
Free Training Session: If you’re a novice, or feel you need to learn more, a training session will make a huge difference. And it’s free, so what have you got to lose?

2. Driftrock

Anyone who uses the tagline “gain an unfair advantage” It is sure to grab your attention. It’s another challenge to live up to it. Driftrock can do both thanks to its automated ads capabilities. The tool lets you create trigger ads. This is the best part about this tool. You can create triggers that include weather information, TV schedules, and other events.

For example, if you’re an umbrella store – you can set your ads to appear whenever it’s raining.

Top 3 Features

Custom audience synching is possible: You can use multiple platforms to organize your campaigns for maximum reach.
Dashboard: This dashboard allows you to manage multiple campaigns at once and allows you to see the performance of each campaign.
Driftrock offers a way to measure offline sales.

3. Canva

Canva

(Source: Canva.com)

Canva, despite being founded in 2012 has been an essential tool for many businesses. It’s a free, easy-To-You can use a graphic design service for many purposes such as Facebook cover photos, event images and Facebook posts.

Canva gives you unlimited access to more than a million photos, which you can use without worrying about violating copyright. Such is the quality of the tool it’s used by both design novices and professionals.

Top 3 Features

Design Grid: Allows you to create customizable grids which you can adjust as you add images. This is a great way for you to get inspiration and make your ad standout.
Transparent Images: In order for your ad success, images and text must work together in order to create an eye-catching advertisement.-catching design. This can be done by fading the images into the background.
Canva rates Speech Bubbles as one of their top features. Although it may seem unorthodox, it can be used to connect with your audience. It all depends on what brand you want to project and how well-respected your business is.

4. Pablo by Buffer

pABLO

(Source: Pablo.buffer.com)

Pablo by Buffer is known for two things:

It’s easy to use: Simply go to the homepage and click the screenshot. This is the page that you will see. This page allows you to create a Facebook ad-ready image in just 30 seconds. Of course, it’s only 30 seconds in theory, given the fact you should spend time finding the right image and text for your campaign. But the point is this, if there’s ever a case of designing an ad with someone holding your hand all the way, this would be it.

Buffer analytics. Because it has close ties with Buffer, any Pablo created post or ad will automatically receive the benefit of built-Analytics. This will provide you with valuable insight into your Facebook ads’ performance.

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Top 3 Features

600,000+ images and designs: The Pablo by Buffer team has created a bank of more than 600,000 unique photos. All images are searchable.
Customize Designs on One Page: As already mentioned, it’s possible to set up and create epic Facebook ads in a three stage process.
Buffer supports Pablo: You will automatically get the benefits of analytics, sharing and other capabilities as part of Buffer.

5. CoSchedule Headline Analyzer

CoSchedule Headline

(Source: Coschedule.com)

A powerful headline is as important as the imagery. CoSchedule offers a headline analyzer tool that will help you improve your copywriting skills, and get your audience to click on your ad.

CoSchedule can generate a report in seconds by entering a headline.

CoSchedule Headline News

(Source: Coschedule.com)

This report will score you out of 100 and give guidance on improving your headline. It includes four main types of word: common, uncommon, emotional and powerful. It’s important to strike a balance with each element in order to generate an ad that grabs attention and relates to the audience.

We could come up with all sorts of statistics to back this up but instead, we’ll do this with an example:

corvette ad

(Source: Chevymall.com)

Chevrolet’s poster is straightforward, funny, and direct. This image is eye-catching.-The Corvette’s flowing shape is enough to be a striking sight, but the headline elevates it to a whole new level. A little bit of humor at the “boring, safe” Volvo. The ad targets an audience who enjoys having fun and is excited about the brand.

It’s a classic case of headline and image working together to create an epic advertising campaign.

Top 3 Features

Direct: Type in a headline, and let the analyzer do all the work.
Report: The report provides a quick and easy way to gain insight into your headline-writing skills. It will assist you in taking a balanced approach.
CoSchedule – The host of the analyzer can help you with your overall marketing plan.

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Smarten your Facebook Ads
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