Contino Workshop – The Complete Guide to Custom Lettering

Join me, alphastructaesthetitologist* Jon ContinoAs I guide you through each step, to Be a master letterer artist! The history

Contino Workshop – The Complete Guide to Custom Lettering

The Complete Guide to Custom Lettering

Find out how to Produce professional-level, custom lettering!

The All year long, course available!

Now is the time to register!

Mastering the Art of Lettering

Join me, alphastructaesthetitologist* Jon ContinoAs I guide you through each step, to Learn how to become a master at lettering! The history of written languages all the way to This class can help you customize letters for logo design. to Make, break, and rebuild letterforms to create strong, unique and interesting works of art.

In this super-A crash course in typography history. I will share the essential and fundamental knowledge as well as the tools that it requires. to design letters, explain in detail how to Master fundamental lettering, and of course how to Create your own style

This package includes 37 video demonstrations and a PDF Workbook. It also contains a detailed list and listing of resources. to Get them. This class will benefit everyone starting at the beginning-Time lettering artist to You are a seasoned pro!

* “Alphastructaesthetitologist” It is a silly word I came up with years ago to describe “one who builds and designs letters with passionate precision.”

What You’ll Learn

The It is a very important time in the history of written languages and their evolution into typography as we understand it today. You will need to Learn the rules before breaking them!
Every detail about the world’s most important fonts. to These can be recreated. Muscle memory is the key to Lettering that is quick and efficient
How to Properly describe and construct your work using professional lettering and typefaces. You can’t talk the talk unless you walk the walk.
A better understanding of how to Either by hand or with the computer, you can personalize letters. You will be amazed at the results!
Here are some tips and tricks to Create unique and engaging lettering. Learn how to create unique and interesting lettering. to Design and think simultaneously to Keep your work fresh!
The Differences between script and phonetic and how to Use them to your benefit. Be flexible!
The Ability to Use rhythm, spacing, and style to Communicate a powerful and memorable message. Learn the poetry and then use it!
How to construct a logo using custom lettering. This is what you have been waiting!
You can also…The There are some things you should know about lettering. Don’t make the same mistakes again and accept the challenge of creating new, great work every day!

This course will teach you all the typographic skills necessary to You can easily customize letterforms and create your own style with help from our experts!

What’s Included?

37 video lectures, including play-By-Play screen captures of how I think while working.
The workbook includes worksheets and additional materials that will help you remember the class.
This list includes links to useful resources to For further exploration and learning, there are books, articles and sites.
Links to All of my recommendations for tools and technologies to Get all your equipment set up!
Students who successfully complete the course will be presented with a lapel pin that commemorates their mastery of custom lettering. This isn’t a little league participation trophy. It is something you can be proud to wear. to wear! I PROMISE!

Download it immediately Contino Workshop – The Complete Guide to Custom Lettering

So what’s on the agenda?

A History of Typography — We’ll discuss the history of written language and its development into typography as we know it today. It’s an extremely important topic. to Know your roots before you create something new!
The Anatomy of a Letter — How does type work? What are the important parts of a letter? to How can I get custom letters?
Letters in History — We’ll discuss how decorative lettering became a thing and why it’s so important to All aspects of branding and design
Tools of the Trade — What do you need to Get your hand lettering started! We’ll have a discussion and I’ll give you links. to Get it all
Learning the Classics — This is one of the most important sections of the entire class. It will help you train your body. to Think in letterforms!
Altering Letters by Hand or Computer — How can we use our tools to How do you start creating your own type? We will also be discussing everyone’s favorite: LIGATURES
Scripts and how to Use Them — Where does script style come from? What are your thoughts? What can you do to make it even better? We will cover everything!
Understanding Type Systems — Lettering There are so many styles to choose from; let’s see how they work. to Combine them to Your work will be more productive
Rhythm, Spacing and Context — The Lettering can be expressive and that is the best thing about it. We’ll show you how. to Make the most of it!
Designing for Logos — How do logos affect everyday life? How do you get involved in that?!
Custom Lettering for Branding — We’ll learn the rules of going custom for branding. What’s too extreme? What isn’t too far?
The Pitfalls — Once you’ve become a lettering maniac, you’ll encounter some common issues. We’ll find out how. to Avoid these!
Defining your style — Experimentation is the name of the game!

Each class will have seven assignments. Each designed to You should focus your efforts on the key areas that are essential to mastering the art and craft of lettering.

You are most welcome to Follow the course at your own pace to maximize your time!

Jon Contino

Jon is a New Yorker Contino He is among the most important designers of today. His unique stylistic approach blends both old and new.-World whimsy mixed with a modern minimalistic sensibility creates a unique personality that is hard to imitate. Jon continues his dedicated efforts to He blurs boundaries and influences modern trends in every aspect of the creative industry. His unique blend of old and new world aesthetics has earned him many accolades. to Attract the attention of large-scale agencies and corporations like American Eagle, MillerCoors, Coca Cola, and Nike.-Cola, 20th Century Fox, AT&T and Sports Illustrated, just to You can name a few. Jon lives in New York with Erin, his wife and Fiona. There he runs a full-time studio and is also the creative director. The Hidden Sea is the brand manager at Past Lives and the creative director for an apparel and accessory brand that bears his name.

Course Curriculum

Chapter 1 — Introduction to Typography and the Foundations Lettering

Download immediately Contino Workshop – The Complete Guide to Custom Lettering

1.1 — Course Welcome & Introduction to Typography (1.14)

1.2 — The History of Language & Type (3:27).

1.3 — Decoration of Language (4:59)

1.4 — Anatomy of Letterforms (6:06)

1.5 — X-Height (1:44).

1.6 — Tracking (2:17)

1.7 — Kerning (2:12)

1.8 — Leading (1:51)

1.9 — Display vs. Copy (2:03).

1.10 — A Brief History of Custom Lettering (2:35)

1.11 — Tools of the Trade (6:46)

1.12 — Mid-Class Assignment (2.05)

1.13 — Establishing Muscle Memory (3:32)

1.14 — The Classics: Helvetica (8:05)

1.15 — The Classics: Garamond (14.41)

1.16 — The Classics: Century Schoolbook (12.56).

1.17 — The Classics: Bodoni (4:22)

1.18 — A New Classic: Lust (6:52)

1.19 — Lowercase Letters (9:26)

1.20 — ASSIGNMENT — Tracing & Memorizing (2:15)

Chapter 2 — Customizing Letters by Hand and Computer

2.1 — Customizing Letters (1:22)

2.2 — Altering Letters by Computer (9:07)

2.3 — Altering Letters by Hand (16:39)

2.4 — Advanced Customization (10:51)

2.5 — ASSIGNMENT — Designing a Short Phrase (0:59)

Chapter 3 — Script Letterforms

3.1 — Scripts and How to Use them (4:17).

3.2 — Scripts vs. Calligraphy (7:25)

3.3 — Brush Scripts (12:14)

3.4 — ASSIGNMENT — Mastering Scripts (1:54)

Chapter 4 — Lettering Layouts

4.1 — Style, Rhythm, Spacing, and Hierarchy (2:34)

4.2 — Type Systems (8:08)

4.3 — Rhythm (5:58)

4.4 — Context (5:17)

4.5 — ASSIGNMENT — Lock it Up! (2:09)

Chapter 5 — Designing for Logos

5.1 — Custom Lettering for Logos (1:34)

5.2 — Designing for Logos (12:13)

5.3 — ASSIGNMENT — Design a Logo (2:46)

Chapter 6 — Dos and Don’ts of Lettering

6.1 — Dos and Don’ts: The Everyday Pitfalls Lettering (3:15)

6.2 — ASSIGNMENT — Experimenting & Beyond (3:39)

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Here’s What You Will Get In Contino Workshop – The Complete Guide to Custom Lettering