Stop letting amateur copy wipe out your conversions. How to Hunt and Gather Messages Online. Find out how to gather & recognize powerful messages about your product even when you don’t have a single customer yet. How to focus on your best value proposition

Conversion XL (Momoko Price) – Product Messaging and Sales Page Copywriting

Stop letting it happen amateur copy You can get rid of your conversions.

Are you frustrated (or even embarrassed) by your website’s clunky, confusing sales copy?

You’re not alone.

As a marketer, you know that having a strong value proposition & relevant messaging is critical for maximizing conversions.

But knowing this doesn’t make writing them any easier.

Pinpointing what’s uniquely valuable about your product? That’s hard enough. Figuring out how to convey this value in words that convert … That can seem damn-Nearly impossible

However, crafting high-quality work is possible-converting value propositions and perfecting your sales page copy doesn’t have to be a painful, frustrating ordeal

You don’t need to start writing by staring haplessly at a blank page.

You only need a step-By-Step-by-step guide for turning dry product specifications into compelling, memorable sales copy. It is important to have a consistent, repeatable process for researching.-driven framework you & your team can come back to again and again.

… Which is precisely why we created this course.

After taking this course, you’ll:

• How to organize your life “tear down” & rebuild the copy of virtually any sales page
• Use a strong voice to nail your message-This is-Customer research
• Ditch the clichés and infuse your copy with authenticity & passion
  Combine your messages into a story to sell
• Choose messages that trigger your customers’ real-Motivations for your life
• Craft value propositions that capture visitors’ attention & pull them in

See how elite copywriters go from asking questions … to analyzing research … to creating messaging flows … to crafting the final copy.

PLUS: Complete kit for conversion-copywriting worksheets, templates & checklists along with the course, so you can immediately transfer & apply everything you’ve learned into your own business.

Learn how to fix your value propositions, product messaging & sales page copy … in just 8 sessions

Do you have a website or sales page that requires serious messaging overhaul?

Bring it to class and apply what you learn immediately as conversion copywriting maven Momoko Price reveals the exact process she uses to optimize messaging & page copy for enterprises, agencies & startups like Intuit, MetaLab, and Respond (recently acquired from Buffer).

This course is right for you if…

• You’re in charge of marketing, drive traffic to key landing pages (including your homepage), and feel like you just can’t get the needle moving
• You’re tired of taking an ineffective “spaghetti” Approach your messaging (a.k.a. throwing random ideas around & seeing what sticks)
• You suspect (or know) that your sales page copy … well, sucks (hallmarks of sucky sales page copy: persistently low conversion rate, +60% bounce rate, visitors fail to scroll, few CTA clicks)
• Your sales team needs a well-structured, documented, clear process.-page copywriting it can go back to again & again

Concerning your instructor Momoko Price

Momoko is an experienced conversion copywriter who kept sketching user flows & wireframes as part of her “writing” work.

She has a powerful voice-Two punches to each client project

While she mostly helps startups find their key messaging, she’s worked with giants the likes of Intuit, Scotiabank, AT&T, and Base CRM.

The complete course curriculum

Section 1: Finding the Key Messages

Lesson 1

How to “Tear Down” Make it Yours Page Copy

Watch & learn as Momoko reveals the exact system she uses to evaluate her clients’ messaging & copy, pinpoint problem areas, and You can fix them by focusing on the tactics.

Lesson 2

How to Hunt and Send messages online

Find out how to gather & recognize powerful messages about your product — even when you don’t have a single customer yet.

Lesson 3

How to Get Powerful Messages from Your Customers

Your happiest customer is the best person to talk about your product. Learn how to coax compelling messages out of them with carefully structured surveys & One-on-One interview.

Lesson 4

How to get the most out of your Best Value Proposition

Now you should have an abundance of data on messaging. In this class, you’ll learn how distill this data into clear value propositions that will set your product apart and Increase conversion rates

Section 2: Writing, Editing, & Layout

Lesson 5

How to Add Structure & Flow to Your Messages

Time and timing of the order and For maximum conversions, it is important to get the flow of your messages right. How to make your messages more targeted Messaging Hierarchies that bridge the gap between you and your offer and your customer’s mindset.

Lesson 6

Drafting the first draft

You’ve done the research — now it’s time roll up our sleeves and write. Learn how to deal with tricky elements such as headlines, subheads and hooks. and CTAs (and avoid conversion-Making mistakes along the journey is not an option.

Lesson 7

How to “Punch Up” Get your copy

Did you get everything down on the page (including your kitchen sink) Great. In this class, you’ll learn how to cut fluff and Filler with surgical precision and Replace it with attention-Grab your visitors’ attention with eye-catching statements.

Lesson 8

Formatting Your Copy & Laying Out Your Page

Learn how to use whitespace, contrast and typography to your advantage. and Directional cues can be used to increase emphasis and Make sure your page copy flows naturally. Your copy should be laid out in a professionally wireframe.-Design with fidelity

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