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After taking this course, you’ll Know how to craft an offer that stands out. Be able to create & manage killer ads and audiences on LinkedIn. Scale your audience and avoid your competitors to create highly effective retargeting groups. Troubleshoot & test your funnel for optimal performance…
ConversionXL (AJ Wilcox) – Linkedin Advertising
Your LinkedIn Ads will generate a huge ROI.
Demystify the most expensive paid ad channel once & for all.
Squeeze the best performance out of your LinkedIn Ads, even if you’re brand-This is a new platform.
LinkedIn’s power can be used to your advantage. You can target smarter and make more compelling offers.-Optimize your funnel to get insane ROI
After taking this course, you’ll:
- How to create an offer that stands out
- Be able to create & manage killer ads and audiences on LinkedIn
- Scale your audience and avoid competition to build highly effective retargeting lists
- Troubleshoot & test your funnel for optimal performance and efficient management — so you waste zero time
- Create irresistible offers to drive high profits-volume clicks & conversions
LinkedIn Ads can be used to grow your business.
You’ve probably considered running LinkedIn Ads in the past… and then discovered that they’re incredibly expensive. Hoping to avoid costly mistakes, you’ve put it off till now.
But you can’t afford to wait any longer to put LinkedIn’s powerful platform to work for your business.
Don’t waste your advertising budget on rookie mistakes. Instead, go straight to the high.-Executing an ad strategy
In this course, LinkedIn agency partner AJ Wilcox shares the tips, tricks, and methods he’s created over years of creating and managing high-Revenue-LinkedIn ads can be generated You’ll learn exactly which pitfalls to avoid, where the high-How to strategically target the most valuable prospects and where value opportunities can be found
In addition, you’ll discover
- How to choose the optimal size audience — which is crucial to generate the right mix of hyper-Targeted Data
- What types of offers drive interest and convert? — without appearing sleazy or scammy
- How to successfully test variations of offers — so you’re always improving performance
- How to increase interest in your offer over time — to avoid fatiguing your prospects & continually generate results
Finally, you’ll learn how to effectively monitor and manage A/B tests, analytics, tracking, and closed-loop reporting… without stumbling around and wasting hours inside LinkedIn’s ad manager.
This course is right for you if…
- You’re in B2B marketing
- Your customer’s lifetime worth is $15k+
- The professional aspects of a prospect can define them.
- You have experience with paid ads, but haven’t gotten a handle on LinkedIn yet
This course is probably not for you if…
- Your customer lifetime value should not exceed $15k
- Your prospects can’t be defined by professional parameters or spend little time on LinkedIn
- You have no previous experience with paid advertising (ex. AdWords and Facebook or Instagram
About your instructor, AJ Wilcox
LinkedIn Ads Pro / Speaker / Founder @ B2Linked
AJ Wilcox founded B2Linked.com which is a LinkedIn Ads platform.-A specific ad agency was founded in 2014. As official LinkedIn partners, they manage among the world’s most sophisticated advertising accounts worldwide.
B2Linked offers account management as well as consulting services in relation to LinkedIn Ads. They’ve managed over $100m in cummulative ad spend on the platform.
AJ lives with his wife, and their four children in Utah. When he’s not generating enormous LinkedIn ROI for his clients, he competes in triathlons and races go-karts.
Jacob is a web developer who’s passionate about creatively solving real-The world’s problems
He creates cutting-edge projects to impact the world, and challenges his expertise.
Jacob’s background lies in finding innovative ways to improve user experience, program efficiency, and team performance.
Learn the entire course curriculum
Main module
Lesson 1
LinkedIn Ads: The basics
Get oriented using the LinkedIn Advertising platform. You’ll discover which types of businesses perform well with which types of offers — and who shouldn’t be advertising on LinkedIn.
The topics covered
- Chapter 1 – Intro to LinkedIn Ads — Get an overview of the pros and cons of the platform
- Chapter 2: Audience targeting — Find out who you should be targeting (and who’s not worth the spend)
- Chapter 3 – Message (LinkedIn’s Ad units & the art of ad copy) — Learn about LinkedIn’s Ad units & discover the art of writing effective ad copy
- Chapter 4: Offer (what they need to pay attention) — Define an irresistible offer that grabs your prospects’ attention
Lesson 2
Advanced LinkedIn Ads
You’ve got the basics down and locked in your message. Now learn AJ’s tricks to become a LinkedIn Ads ninja.
The topics covered
- Chapter 1 – Advanced Targeting — Target only the right prospects
- Chapter 2: Advanced bidding — Spend less & earn greater ROI
- Chapter 3: Advanced structure — Set up a clear, intuitive Ads structure
- Chapter 4: Advanced retargeting — Stay in front of your prospects
- Chapter 5 – Advanced Tagging — Put the power of personalization to work for you
Lesson 3
It’s time to put it into practice
You’ve got the theory down for mastering LinkedIn Ads. Now let’s put it into practice by implementing our knowledge into a real LinkedIn Ads account. Learn exactly which options and where to click.
The topics covered
- Chapter 1 – Live walkthrough of LinkedIn Ads accounts — Navigate smoothly through the interface & avoid fruitless, frustrating searches
- Chapter 2 – Campaign creation live — Develop your first campaign & set goals
- Chapter 3 – Ad creation live — Launch your strategically crafted ad set
Lesson 4
Analyse, analysis, and closing the loop
The topics covered
Without optimization and analysis, no PPC advertising strategy can be complete. How to integrate LinkedIn Ads with Google Analytics. You can then extract meaningful insights from your reports.
- Chapter 1 – Google Analytics integration — Get a complete picture of your prospects
- Chapter 2: CRM system integration — Keep your pipeline up-To-Date
- Chapter 3 – Strategy and analysis for performance optimization — Tweak & improve based on data
Learn more http://archive.is/ecy11
Course Features
- Lectures 0
- Quizzes 0
- Duration Lifetime access
- Skill level All levels
- Students 93
- Assessments Yes