Increase the effectiveness of your conversion efforts through better understanding of how your customers’ brains work. Increase the effectiveness of your conversion efforts by understanding how your customers’ brains work. This course is not just about persuasion. Cognitive biases are also included.

ConversionXL (Andre Morys) – Applied Neuromarketing

Boost the effectiveness of your conversion efforts

… through better understanding of how your customers’ brains work.

Increase the effectiveness of your conversion efforts by understanding how your customers’ brains work

You need to alter buyer behavior in order to optimize conversion rates. You can learn how the brain works and how you can use that knowledge to increase sales.

This course is more than just cognitive biases and persuasion.

In just 5 sessions, you’ll learn how to…

• You can be more effective by understanding how signal processing works in the brain so that your message reaches the right audience.
• You can influence how people perceive your websites and landing pages.
• Increase buying motivation: Learn how emotions and fears influence your audience’s motivation to purchase.

Online marketers tend to apply consumer psychology superficially. It’s like copying and pasting a tactic.

The human brain is far too complex. It often doesn’t work to apply tactics without understanding the deeper mechanisms.

In this course, André will give you an overview how the human brain is hardwired and how to leverage that knowledge for more conversions.

André uses a lot of practical examples to showcase you the application of the knowledge. You will have fun doing tasks and engaging in conversation by attending the course.

This course is right for you if…

• It is clear that conversions are the result of users’ behavior.
• You are interested in customer experience and psychology.
• You have already worked with psychological principles but maybe it didn’t work for you

This course is probably not for you if…

• You think you understand your customers’ behavior by using Google Analytics
• You believe you should do more quick a/b tests than some of the really great ones
• You might think that psychology is just a fancy term for UX nerds.

You should have the following skills before you take this course

While the course can be completed by anyone, it is beneficial to have:

• Understanding the basics of usability/UX/CX
• Optimizement requires experience
• User research requires experience

About your instructor, André Morys

André has been an optimizer for more than 20 years and has been sharing his passion for optimization with others for nearly 10 years as an international keynote speaker, blogger and author.

André is co-Global Optimization Group is the founder. This network includes the top optimization agencies from around the world. He is also a university lecturer and recently received an award as Germany’s Best Employer out of hundreds of participants.

His company konversionsKRAFT has 75 conversion specialists and is considered one of the largest CRO consultancies in the world.

See konversionskraft.de/andre-morys for details.

Learn the entire course curriculum

Applied neuromarketing

Lesson 1

Brain fundamentals

The following topics are covered:

• The brain’s basic workings
• Why customers don’t have control over their minds
• Why neuromarketing should form part of the core business model

Lesson 2

Control your attention

Optimizers are well-versed in mousetracking and eyetracking heatmaps. What stimulus triggers your attention? The eyes are hardwired with the brain and as an optimizer you should know how to influence the customer’s behavior.

The following topics are covered:

• People don’t control their attention rationally
• Five proven methods to influence perception
• How perception is critical to optimization success
• How to incorporate it into your work process

Lesson 3

Emotional resonance

People purchase what makes them better. According to neuromarketing research, most behavior is influenced and influenced by a brain mechanism that has deep-rooted preferences for certain values.

The following topics are covered:

• Emotional decisions are the first step in the customer journey
• Learn how customers actually decide
• Mechanisms to influence customers’ decisions

Lesson 4

Only 50 ms are available

When we talk about concepts like trust, relevance, or clarity, the customer’s brain has made a decision in a couple of milliseconds. This takes a long time before the rational brain can make a rational decision. This principle can be used to improve trustworthiness and perceived usability for your website.

The following topics are covered:

• Understanding why fast decisions are made by the brain
• Use this information to improve trust, relevance and clarity
• Engage visitors and reduce bounce rates

Lesson 5

In your work, follow the core principles

Optimizing websites is actually about changing buyer behavior. Your optimization process is a process that is not effective as long as you don’t implement the core principles of online behavior. Learn how neuromarketing principles can be used in optimization.

The following topics are covered:

• Disrupt or Die: What CX is in the mind and how it impacts growth
• Your optimization process’s core principles
• To accelerate your growth, you can apply behavioral principles

Continue reading: http://archive.is/Vh5Se

 

 Here’s What You Will Get In ConversionXL (Andre Morys) – Applied Neuromarketing