In the first session we will discuss the pros and disadvantages of expert heuristic reviews. You’ll also learn how to increase the positive effects from heuristic evaluations with persona development. We’ll also discuss the pitfalls and mistakes that users can make when conducting user research.
ConversionXL (Andre Morys) – Heuristic Analysis Frameworks for Conversion Optimization Audits
Class 1: Introduction to Expert Heuristic Evaluation
In the first session we will discuss the pros and disadvantages of running expert evaluations. You’ll also learn how to increase the positive effects from heuristic evaluations with persona development. Finally, we will discuss some of the pitfalls in user research and what mistakes to avoid.
The class will teach you how to conduct an expert evaluation in just 60 minutes.
Class 2: The Power and Relevance of Relevance
The question will be asked when a user arrives on a website. “is this the right website for me?”
This class will help you answer this question affirmatively. The shopping window analogy will be discussed and how it applies to landing pages. We’ll also discuss how to quantitatively as well qualitatively determine relevance on landing pages. Finally, we’ll explain the difference between explicit and implicit communication. We will also discuss the power of emotional optimization as well as how confirmation bias can be used to lower bounce rates.
Class 3: How to use trust and orientation as a growth lever
Forget about the 10-Second rule: You only have 50 milliseconds for your first impression.
This class will address expected credibility (and its use), cognitive biases (if your brand isn’t very popular), and how to avoid the cognitive dead.-ends.
Class 4: How can you stimulate users’ buying tendencies
This class will explore implicit motivations of users and how to find the “buy button” in the minds of your users. This class will discuss value propositions. It will explain the differences between various types of value props, and how to improve your own. We will also discuss psychological triggers, such as urgency, motivation, and scarcity.
Class 5: Examine How Users Prevent Easiness and Security
It’s not all about persuasion triggers. You can also use it to anticipate ease and evaluate trust and safety when surfing the web. This class will show you how to analyse these behaviors and improve your current level of security and ease. Additionally, this class will cover forms and checkouts as well as how to increase security and ease.
The Post, Class 6-How to Affect Websites by the Purchase Effect Optimization
While users can make emotional or irrational decision, they also seek confirmation and rational thought to justify them. This class will explain the confirmation effect and show you how to optimize and analyze. for Everything that occurs after the conversion. This will result in repeat sales and customer lifetime value.
Systematic Evaluation Class 7
Your cognitive biases can be a major threat to the validity and objectivity of your evaluations. We’ll show you how to reduce those negative effects and improve the objectivity and validity of your results.
Class 8: Prioritization – The Key to Success
There are many frameworks. for Each approach to prioritization has its pros and cons. This class will give an overview of the most common prioritization frameworks. However, it will also address the four key questions to ask, regardless of which framework is used. Finally, you will learn how to integrate expert evaluations with other user-research methods.
Learn more https://i.imgur.com/I21OvNF.png
Course Features
- Lectures 0
- Quizzes 0
- Duration Lifetime access
- Skill level All levels
- Students 0
- Assessments Yes
