ConversionXL (Brian Cugelman & Michael Aagaard) – Psychology and Neuroscience for CRO

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ConversionXL (Brian Cugelman & Michael Aagaard) – Psychology and Neuroscience for CRO

ConversionXL (Brian Cugelman & Michael Aagaard) - Psychology and Neuroscience for CRO

Find out what motivates customers to convert

Learn how to use psychology and Neuroscience to improve conversion experiences

Dr. Brian Cugelman, and Michael Aagaard will teach the core lessons of digital psychology and These videos will show you how they can be used for True and Conversion projects that yield lasting results.

After taking this course, you’ll…

Learn how to use psychological techniques to optimize user journeys and page design
Apply digital psychology for Conversion is more efficient-Focused design
Make sure you have templates and processes and tactics grounded in science that’ll get you more conversions.
Understand neurochemicals and How they influence behaviour (so that you can tap into them).

Understanding human motivation is essential to the success and well-being of any business. CRO project.

Psychology and Every conversion experience has neuroscience. What are the reasons that some customers convert? and others don’t? Can you look at your landing page or website design right now and point out what’s helping persuade visitors and what’s turning them away?

If the answer is “no” Answer yes to one of these questions and you will be enrolled in this course for you. Discover how to really get to know your customers for Get better results and You can convert more.

This is the right course for you if…

Are you curious to know more about human behavior? and Motivation.
Want to understand the relationship between design conventions? and Psychological strategies that underlie them.
You want to maximize your optimization efforts and You will see the results.

This course is not recommended. for you if…

You can have what you want “5 magical psychology hacks guaranteed to increase conversion!”
You believe that building an ethical foundation of trust with your customer isn’t important.
This is the psychology you believe. and neuroscience aren’t that important in CRO.

Designed for Anyone who has basic knowledge about conversion optimization.

This course is flawless for Anyone with a basic understanding about conversion optimization, UX and Psychology is a passion as well. and neuroscience.

Students should have worked previously on a CRO Before taking this course, you should have a campaign or project.

Your instructors

Brian CugelmanAlterSpark senior scientist, Dr.

Brian has had a long career in social mobilisation and digital engagement since 1997. and Program evaluation. Brian received his PhD in Online Social Marketing from the Statistical Cybermetrics Research Group.-Leading Internet research team. He earned his Masters of Business Administration. and Computers.

He is published in JMIR, the world’s top e-health journal. His digital campaigning efforts have been recognized by the United Nations General Assembly. He has been invited as an expert advisor for The World Anti-Doping Agency, The Heart and Stroke Foundation hosts the International Conference on Persuasive Technology every year. and The Pentagon

Brian’s training on digital psychology, has attracted experts from Salesforce, Samsung, PayPal, Microsoft, LinkedIn, Apple, Uber, numerous governments, banks, military, and Non-Profit organizations

Michael Aagaard, Senior Conversion Optimizer, International Keynote Speaker & Speaker Coach

Michael Aagaard was a complete-Time CRO Since 2008 and He has assisted companies around the globe in improving their online business. He’s worked with every type of SaaS and non-SaaS.-Profit and Experience as an external consultant and As an in-The house conversion optimizer

Michael’s approach to CRO It revolves around user research and Consumer psychology. He is sought-after-After an international keynote speaker and is often regarded as one of most passionate. and People who are passionate about the industry.

The complete course curriculum

Psychology and neuroscience for CRO

Lesson 1

Introduction

On day one we’ll kick off the session with an overview of the full course. We’ll cover the essential concepts in what it means to apply psychology to interactive design and marketing. We’ll go over key scientific models, design processes, and You will find tools that will help you understand how the course is laid out. We’ll also introduce one of the most interesting discoveries in the science of consumer-Relations with brands

Lesson 2

Psychological design toolkit

In the second lesson, we’ll walk you through the“Psychological Design Toolkit” and Show you how psychology influences common design elements like CTAs and value props. and testimonials. This class will completely change the way you see impact. and There are risks associated with each element and Change the way that you see design.

Lesson 3

Computer/human relationships and Trust

All influence depends on trust. Without it, there’s not much to build on. Trust doesn’t motivate, rather it stops behavior dead in its tracks. In this lesson, you’ll learn how to build authentic and Building trust with those who are important to your business is crucial. This will help you gain trust quickly. and retain long-Loyalty is a term. You’ll learn how users form trust, how companies lose it and What to do if there is suspicion of a trust problem

Lesson 4

Cognitive psychology

When it comes to winning conversions, you need to win your customers’ minds before you can win their hearts. In other words, if users can’t understand what you’re offering, it won’t motivate them. In this module, you’ll learn how to design intuitive content that works effectively within the limits of human memory systems and Cognitive processing.

Lesson 5

Emotional design psychology

Emotion and Motivation and emotion are the same in that emotions drive our behavior. In class four, you’ll learn the Emotion-Behavior model and Get an overview of the major neurochemicals that are associated with human behavior. You’ll learn broad strategies for An emotional design that includes pressure tactics, incentives, and retention and There is a risk of triggering negative user feelings.

Lesson 6

Proces and Tools for psychology-Inspired design

The fifth class will build on the lessons from previous classes and give you tools and Proces for Designing conversion experiences that have an impact based on psychology and neuroscience. You’ll work with standard industry tools as well as a set of special tools developed By Michael and Brian. Among other things, you’ll learn Michael’s step-by-Step-by-step process for building impactful information hierarchies and Brian’s process for Complex conversion modeling. In addition to this, you’ll learn how to use psychology to inform your creative process and Overall approach.

Lesson 7

Psychological design audit

Psychological design audits can be very useful in launching new products, fixing underperforming webpages or conducting competitive analysis. In this class, you’ll learn how to audit entire conversion processes as well as individual elements. This will allow you to pinpoint psychological design success factors as well as backfire risk. and New opportunities.

Lesson 8

Design clinic and Practical hacks

For the final class, we’ll start with discussing essential tools for psychological conversion design and These practical hacks will help you get the job done. Michael and Brian uses in their daily work. We’ll also invite you to use this opportunity to ask us any follow-Ask any questions.

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