ConversionXL, Chad Sanderson – Advanced experimentation analysis

This course will help you to get beyond the traditional A/B test with advanced statistical techniques (no math required). Clear away many

ConversionXL, Chad Sanderson – Advanced experimentation analysis

You can go beyond what optimization professionals know.
Online course:
Advanced experimentation analysis

By Chad Sanderson, Microsoft Experimentation Platform

8-Class course

These are just a few of the companies that have their staff trained at CXL Institute.
From zero to hero in self-Serve experimentation

After you take this course, you won’t need to rely on what the testing tools say about results.

You’ll be able to go into the data yourself, understand it, query it, and perform advanced statistical techniques to get more value than any tool can really give you. That’s independence.
Reach the top of your food chain by hiring the most skilled CRO professionals in the world

Being able to dig deep into experimental statistics is a plus. analysis Very few people are skilled at programming and data manipulation. You will be a rare phenomenon. This will allow you to be a few steps ahead of the optimization experts.

This course will teach you how to: Chad We will discuss experimental understanding and the world of advanced statistical data science. All this using common sense language.

Discover what data means analysis It is vital that we consider building our own metrics.
How to calculate sample size the right way
Principles of mastery analysis Get metric Building
Find out how to create, launch and analyze experiments offline
Use statistical techniques such as regression and time series analysis For CRO
Go beyond traditional A/B testing, focusing on unconventional methods that maybe you haven’t heard of before
Create powerful custom charts to communicate results of testing
Start working with R (even – or especially if your most hated thing is jumping into code since you’re not a developer).

This course will show you how to use advanced statistical techniques to improve your A/B testing (no math background necessary), dispel common myths about testing and expand your knowledge of the business-The wide-ranging transformative power of experimentation.
Check out the video overview of the course
Ideal for you if…

Download immediately ConversionXL, Chad Sanderson – Advanced experimentation Analyse
Are you a specialist in conversion optimization and are looking to dig deep into experimental statistics? analysis Use data and code
Digital experiments can be analyzed, interpreted, and reported upon by you.
Your client or business believes in the power experimentation

This course is probably not for you if…

An experienced data professional-Scientist, researcher, or statistician who has a deep understanding of experimental design

You are either a CMO, or VP. This course involves less strategy and more hands.-Functional knowledge

You are satisfied with the surface testing results that your testing tool reports

You should have the following skills before you take this course:

Intermediate experience in A/B testing. We won’t be covering how or why you should be setting up experiments or using a testing tool.
An understanding of the basics of analytics and reporting. You will need to be able to select and report on key metrics.
Microsoft Excel skills or an equivalent. We will be working in data!

Meet your instructor Chad Sanderson

Microsoft Experimentation Manager

Chad Sanderson Digital Optimization, Testing, and Personalization Specialist. Focused on strategy, design, implementation, and maintenance. analysis You can win experiments.

Chad I am a firm believer in data’s power. We combine deep, actionable insights with UX/Content strategy to build better websites and mobile applications.

Chad able to explain the power and benefits of optimization at any level, from the statistics to the humanities-minded data scientist to the company’s most important stakeholders, and can create the necessary processes to imbue the company culture with an optimizer’s mindset.
The complete course curriculum
Advanced experimentation analysis

Lesson 1
Introduction

This is an introduction lesson. Chad Explores the “Why” of experimentation analysis. Once you understand the basics, you can help your team launch and manage experiments more effectively. Understanding the different approaches to experimental management will help you understand them. analysis You will be amazed at how far the rabbit hole can go.

These topics are:

Who am I anyway?
What is the purpose of this course?
What will you discover?
Why is it? experimentation analysis important?
Test beyond your tool

Lesson 2
Principles of Analysis & Metric Building

This lesson is for you. Chad This article explains why it is so important to understand what it means to create metrics. experimentation analysis. Analytics is the process of looking at data to gain insight. This is crucial in today’s context. experimentation. You can start to see what you could do and how you can work with metrics that you create.

These topics are:

Why is it important to prepare data?
Formatting data in excel
What is R Studio?
Installing R Studio
Reading data
Practice/case-Study

Lesson 3
Experimentation Analysis: A Deep Dive

These topics are:

What is the true definition of sample size?
The components of sample size
Binomial metrics explained
Sample ratio mismatch
Continuous metrics explained
R Studio is a great tool to help you practice.
Ratio N2/N1
Practice/case-Study

Lesson 4
Deep Experimental Understanding

This lesson is for you. Chad As he discusses the immense value of randomization, representational data, and how you can avoid alpha inflations while creating an honest analysis.

These topics are:

Ttest/Ztest
X2 Test
Executing tests within R
Segmentation using dplyr
Adjusting p values
Confidence intervals
Plotting using ggplot2

Lesson 5
I Have the Power (Analysis).

These topics are:

Size of the sample
Size effect
Calculators for statistical purposes
Statistical power

Lesson 6
Beyond A/B testing Part 1

These topics are:

What can’t we experiment on using an A/B Testing tool?
Why we use them: Regression discontinuity designs
Analysis of Interrupted Time Series
Practice/case-Study

Lesson 7
Beyond A/B testing Part 2

This lesson is for you. Chad Offers practical tips and advice experimentation For your entire organization. This lesson focuses on areas of experimentation This could put your business at serious risk. Here are some ways that you and your team can create high-impact experiments.

These topics are:

RDD is also available in other forms
Practice/case-Study

Lesson 8
Parting thoughts

Join Chad This lesson will discuss all of the quality controls and details required to ensure proper implementation. experimentation analysis.

These topics are:

Control vs. Treatments
Establishing proper controls
Response Surface Methodology
Experimentation Brain Storming
Test offline

Take pride in your new skills by obtaining a certificate of completion

Once you’ve completed the course, pass a test to get certified in Account based marketing. It can be added to your resume, LinkedIn profile or you could just do it!-earned raise you’ve been waiting for.
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