Extract expert-Marketing insights at a level Google Analytics. Are you ready for more than the basics? This tactical training course will let you watch over the shoulder of one of the world’s leading Google Analytics experts. Find out exactly how many touches it takes to convert and how long it takes.

ConversionXL (Charles Farina) – Intermediate Google Analytics

Extract expert-Marketing insights at a level Google Analytics

Are you ready for more than the basics? This tactical training course will let you watch over the shoulder of one of the world’s leading Google Analytics experts.

This is your chance to enroll Google Analytics course to learn how to…

• Learn how to master attribution and see how your channels interact with each other.
• You get 10x more from the basic concepts you already know such as custom dimensions, custom metrics and event tracking.
• Get advanced insights from your form analytics, content analytics, and PPC analytics.
• Produce enterprise-level reports using Data Studio.
• You can unlock the full potential of enhanced eCommerce to make better product placement, promotion and pricing decisions.

Are you willing to take? Google Analytics To the next level?

So now you are able to learn a little bit about Google Analytics, huh? Great. That’s great.-Driven mindset is what sets you apart from 60% of marketers.

Now it’s time to join that top 10% of Google Analytics Experts.

It’s time to find the insights that will take your campaigns, site and career to the next level.

You don’t know what you don’t know

Remember when you were starting out and you’d open Google AnalyticsTake a look at the sessions you have seen for the month, and then close your browser.

You’ve come a long way.

But there are still plenty of insights hiding below the surface you’ve managed to scrape so far. The truth is, you just don’t know what you don’t know.

You’ll start by learning how to build audiences, which will not only uncover powerful new insights about your visitors, but allow you to run more effective acquisition and retention campaigns as well.

The king of customization

It all starts with a Google Analytics configuration that’s customized for you and your business.

That’s why you’ll spend a significant amount of time on how to customize based on your business and particular use case.

Custom dimensions, custom reports and custom metrics are all possible.

Your Google Analytics will be created specifically for you and your individual needs.

Last click attribution to the curb

If you’re like most marketers, you’re still relying on last click attribution. The problem is? You’re missing out on a lot of conversion and funnel insights.

It is important to visualize and understand how visitors convert. Last click attribution won’t give you that.

Find out exactly how many touches it takes to convert, how long it takes, and how all your channels interact.

Explore content performance and ad spend ROI to learn more

Does the content team spend their time wisely or is it wasteful? What about the PPC team? Or how about the social media team?

To be a data analyst-driven marketer who makes meaningful business decisions based on real insights, you’ll need to dig beyond the basics. You’ll need to mine for data that proves ROI.

You’ll learn how to better spend your marketing time and money.

Report like Yelp or GoPro

Excellent reporting leads to a more educated team, better buys and smarter reporting.-In from the execs.

So why not learn Enterprise?-Level Google Analytics Reporting techniques and processes You’ll have command of Data Studio, which is part of the Google Analytics 360 Suite.
Charles, your instructor, has worked with enterprises like Yelp, Glassdoor and GoPro, so you know you’ll be learning leading-Strategies for edge reporting

This course is right for you if…

• You are already familiar with the basics Google Analytics.
• You need to measure the number of visitors, performance of content and user experience.
• You want to spend advertising money more effectively.
• You are looking to create smarter, more valuable reports and dashboards.
• It is important to fully understand ecommerce.
• Sounds like fun? Custom dimensions, calculated metrics and custom metrics sound great to you.
• This powerful analytics tool can help you get more.

This course is probably not for you if…

…you have never logged into Google Analytics.

Before you can take this course, here are some skills that you need.

Use it! Google Analytics Weekly for at least three months or better yet, be familiar with one another Analytics platform like Adobe.

If you’re new to the course, you can still attend it. Google AnalyticsHowever, you will be overwhelmed by new knowledge and applications! (That’s not necessarily a bad thing)

In Google Analytics Here are some things you need to know

• How to track events
• How to set up goals
• What is the difference between a dimension or a segment?

Bonus:

• Additional marketing theory and platform information
• Google Tag Manager knowledge

You’re probably overqualified if you:

• Already can easily explain the differences in custom dimension scopings
• Each work is important-Around to sampling
• Could easily be in Google Analytics Deliver business recommendations within 5 minutes

Your instructor Charles Farina

Director of Growth & Development @ Analytics Pros

Charles Farina has been in the United States for 10 years Google AnalyticsCharles is currently a leader in implementations and provides training for companies like Yelp, Glassdoor and GoPro. Charles is currently employed by Analytics Pros, a Google Analytics As Manager of Digital, Certified Partner and 360 Reseller Analytics.

Charles provides customized trainings for many of the world’s most recognizable brands. You will find him at conferences around the globe, or posting insights on his blog.

Get involved Google Analytics masterclass

CXL Institute offers online training courses led by Charles Farina (a world-renowned analytics expert).

After just 8 classes, you’ll have Data Studio expertise and advanced Google Analytics skills. You’ll be able to:

• Create and identify audiences.
• Implement rich attribution modeling (i.e. no more “last click”).
• Create powerful customizations.
• Crossdrawn-Device and mobile app insights.
• Wield enterprise ecommerce capabilities.

The course will make your data more intelligent and help you to be a better person.-driven marketer. (It’s going to make you a lot of money, too.)

The complete course curriculum

Intermediate Google Analytics

Lesson 1

Audiences (advanced segments)

Advanced segments let you create powerful audiences that can be tailored to your requirements.

Lesson 2

Attribution & remarketing

Last click? This session focuses on understanding and visualizing how users convert. Find out how many touches are required, how long it takes, and how your channels interact. Learn about the powerful integrations with DoubleClick and AdWords that will immediately impact your ROI.

Lesson 3

Custom dimensions, metrics & more

It is important to learn how to use custom dimension, custom metrics and calculated metrics.-Pageview-Based tracking.

Lesson 4

Content performance

Content is not just pageviews. Advanced content analytics, form analytics and media tracking will all be covered. Learn what is actually happening on your website.

Lesson 5

Custom reports & Data Studio

Data Studio will take up the majority of the session. Google Analytics 360 Suite is a free tool that allows you to create enterprise reports. Find out how to connect all your data (email, social, etc.) Google Analytics, etc.)

Lesson 6

Enhanced ecommerce

Enhanced e-Commerce is one the most powerful additions. Google Analytics Recent years. True product merchandising, internal promotion insights, product list insights, product positioning insights, etc.

Lesson 7

Audits, data quality assurance and QA

It is rare that you will find a correct implementation. This class will draw on years of experience and help you to identify and fix common implementation problems and use debugging tools.

Lesson 8

Mobile app & cross-Device analytics

This class will teach you how to track users across all devices, sites, apps, and platforms. Integrations and use cases will be covered to fully utilize the API. Google Analytics If you have an app for your mobile device, a logged account, or send email to users-in experience.

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