He has spoken at conferences around the globe, including Traffic & Conversion, Digital Elite Camp, Performance Marketing Summit and Conversion Conference.
ConversionXL, Chris Mercer – Google Analytics For Intermedia
Are you ready for more than the basics? This tactical training course will let you watch over the shoulder of one of the world’s leading Google Analytics experts.
Register for this Google Analytics course to learn how to…
Learn how to master attribution and see how your channels interact with each other.
You get 10x more from the basic concepts you already know such as custom dimensions, custom metrics and event tracking.
Get advanced insights from your form analytics, content analytics, and PPC analytics.
Produce enterprise-level reports using Data Studio.
You can unlock the full potential of enhanced eCommerce to make better product placement, promotion and pricing decisions.
Introduction video (2 minutes)
Transitioning Google Analytics To ‘Pro’ A client may request the following: Analytics Pros. Good signs: Quality documents + technical knowledge at intro call = positive signs
Sly Trunk
Are you ready for the challenge? Google Analytics To the next level?
You know a few things about it. Google Analytics, huh? Great. This data is amazing.-Driven mindset is what sets you apart from 60% of marketers.
Now it’s time to join that top 10% of Google Analytics experts.
It’s time to find the insights that will take your campaigns, site and career to the next level.
You don’t know what you don’t know
Remember when you were starting out and you’d open Google AnalyticsTake a look at the sessions you have seen for the month, and then close your browser.
You’ve come a long way.
But there are still plenty of insights hiding below the surface you’ve managed to scrape so far. The truth is, you just don’t know what you don’t know.
You’ll start by learning how to build audiences, which will not only uncover powerful new insights about your visitors, but allow you to run more effective acquisition and retention campaigns as well.
You are the king of customization
It all begins with a Google Analytics configuration that’s customized for you and your business.
That’s why you’ll spend a significant amount of time on how to customize based on your business and particular use case.
Custom dimensions, custom reports and custom metrics are all possible.
Your Google Analytics will be created specifically for you and your individual needs.
We received exceptional training from our team Analytics Pros today. Candid curriculum is the antithesis.
Mark Mader, CEO at Smartsheet.com
Last click attribution – Kick it to the curb
If you’re like most marketers, you’re still relying on last click attribution. Problem? You’re missing out on a lot of conversion and funnel insights.
Understanding and visualizing how your visitors convert is crucial. Last click attribution won’t give you that.
Learn how many touches it takes to convert, the time it takes, and how all your channels interact.
Explore content performance and ad spend ROI to learn more
Are the content team using their time well? How efficient is the PPC department? Or how about the social media team?
To be a data analyst-driven marketer who makes meaningful business decisions based on real insights, you’ll need to dig beyond the basics. You’ll need to mine for data that proves ROI.
You’ll learn how to better spend your marketing time and money.
This course is right for you if…
You are already familiar with the basics Google Analytics.
You would like to improve your visitor, content performance, and user experience.
You want to spend advertising money more effectively.
You are looking to create smarter, more valuable reports and dashboards.
It is important to fully understand ecommerce.
You might find custom dimensions, custom metrics, and calculated metrics interesting.
Learn how to make the most of this powerful analytics tool.
This course is probably not for you if…
…you have never logged into Google Analytics.
You should have the following skills before you take this course
Make sure you are using Google Analytics Weekly for at least three months or better yet, be familiar with one another Analytics platform like Adobe.
This course is still available if you are a beginner. Google AnalyticsHowever, you will be overwhelmed by new knowledge and applications! (That’s not necessarily a bad thing)
In Google Analytics Here are some things you need to know
How to track events
How to set goals
What is a dimension?
Bonus:
Additional marketing theory and platform information
Google Tag Manager knowledge
You’re probably overqualified if you:
Already can easily explain the differences in custom dimension scopings
Every work should be understood-Up to three samples
Could easily be into Google Analytics In 5 minutes, you can make business recommendations
About
Chris Mercer
Mercer (as he’s known) is the co-Founder of Seriously Simple Marketing. He has helped marketers, teams of marketing professionals, and agencies to implement and unlock the power and potential of Google Tag Manager since 2013.
Get your instant download ConversionXL, Chris Mercer – Google Analytics For Intermedia
He has spoken at conferences around the globe, including Traffic & Conversion, Digital Elite Camp, Performance Marketing Summit and Conversion Conference.
Get involved Google Analytics Masterclass
CXL Institute provides intensive online training courses led by world-renowned analysts experts. Chris Mercer.
After just 16 classes, you’ll have Data Studio expertise and advanced Google Analytics skills. You’ll be able to:
Create and identify audiences.
Implement rich attribution modeling (i.e. no more “last click”).
Create powerful customizations.
Draw cross-Device and mobile app insights.
Wield enterprise ecommerce capabilities.
This course will make you smarter and more data-savvy.-driven marketer. (It’s going to make you a lot of money, too.)
Step up your game Google Analytics Skills
Section 1 “Clean Data”
Google Analytics You have a story to share, but “dirty data” This can make it more difficult to read the story. In this section, you’ll leave knowing:
What should you do if the user completes a different action on another domain?
How to distinguish between your team and your actual users
How to reduce “spam” In your data
Section 2 “Finding Answers”
Google Analytics Some key questions can be answered, but only if you are able to find the answers. After this section, you’ll have:
Measurement ability-By-Step 1: The customer journey funnel
This framework will show you how to use segments and create your own.
You will need the knowledge to create any custom reports you require
Section 3 “Tips & Tricks”
This is where the magic happens. Google Analytics This is where the magic happens! In this section, you’ll cover the various skills you’ll need to unlock your analysis, including:
Create dashboards and other “shortcut” Reports
Customizing your marketing channels
Understanding attribution in multilingual contexts-Touch the world
Exporting can be automated Google Analytics Data
By the time you’ve completed this course, you’ll have taken your Google Analytics skills to the next level so you’re better able to find the answers you need, when you need them, in a format that makes sense and clearly communicates your “data story”.
You can show off your new skills with a certificate
You can earn your CXL certification by passing a test after you have successfully completed the course.
You can add it to your resume or LinkedIn profile.-Earned raise.
CXL Institute is an approved LinkedIn education provider
Your education, certificates and badges can be added to your profile in the Education section.
How to locate CXL Institute via LinkedIn
Sign up for CXL Institute to get this course and more than 50 others
The CXL Institute subscription includes this course and all other courses – complete list here
CXL Institute allows you to take online courses on digital marketing, optimization and persuasion.
World’s leading practitioners teaching you their best stuff.
50+ Online Courses on Data-driven marketing
Each month new courses are added
Register for CXL Institute to get access to
50+ courses on data (full list available here)-Marketing driven (new courses added each month)
4 Minidegrees to give you advanced skills
Talk recordings of world-class practitioners at CXL Live or Elite Camp
Are you a group with multiple users? Our Teams All-Instead, choose an Access Plan
The CXL Institute Guarantee:
7-day no questions asked money back period
These lessons can be immediately applied to improve your results.
Need help convincing your boss?
Course Features
- Lectures 0
- Quizzes 0
- Duration Lifetime access
- Skill level All levels
- Students 0
- Assessments Yes
