This master course is for CRO It is possible to work with consultants and agencies.-A practical and hands-on training program led by Craig Sullivan, conversion optimization legend. How to get more clients. Their revenue will increase by 1%. If their annual revenue is 500 million, that’s many Ferraris…

ConversionXL (Craig Sullivan) – CRO Agency Masterclass

Learn how to scale, manage, and build your company. CRO Services

Introduction video (approximately 2 minutes)

This master course is for CRO It is possible to work with consultants and agencies.-a practical program of training that is both theoretical and hands-on. It was taught by Craig Sullivan, conversion optimization legend.

You’ll learn how to…

• Everything you need for building, managing and scaling a company CRO program.
• Tips, tricks and strategies to build teams – hiring and firing, managing, training and scaling.
• How to manage clients and deliver long-term value.

…and so much more.

This course is right for you if…

• A CRO Practitioner or freelancer
• Start or run a business. CRO agency
• Expanding your agency in order to add CRO Services
• Construction and hiring CRO Start a team from scratch
• Provider CRO services inside a large company

This course is probably not for you if…

…you’re mainly doing in-house conversion optimization, or if you’ve been doing it for 5+ years.

Running a CRO It is extremely difficult to be an agent

Whether you’re a freelance consultant picking up your first client or you’re at a large agency with hundreds of employees and many clients, the above statement stands true: it’s hard to run a CRO agency.

It is not easy to run a service business. You must gather leads, close sales, manage clients, find talent, select the right tools and techniques, communicate effectively the results of your work (while still producing incredible work).

This class is for you if you offer conversion optimization services, or plan to do so in the future. It will help you create a sustainable business and minimize the mistakes you make.

How to get more clients

When you’re selling agency services, no matter how you productize your offering, you’re still selling time. It just makes sense to work with larger clients.

• While time spent with clients is the same, big companies can afford to spend a lot more.
• Their revenue will increase by 1%. If their annual revenue is 500 million, that’s many Ferraris. If they have $100,000 in annual revenue, you get a 1 percent bump. Then they fire you.

This course will teach you how to win over clients and close deals.

This 4-week course will give you the knowledge and tools to help grow your business. The ROI on this course will be incredibly evident: whether you charge more or scale your quantity of clients, you’ll have an exponential return on this investment.

After this program, you’ll have a step-By-Step-by-step plan with proven sales and marketing processes and templates to grow your business at any pace you choose. You’ll have a deeper understanding of client psychology, how to close big deals, and how to choose clients you actually want to work with.

Current clients will be delighted by your deeper knowledge and the process.

Sometimes, clients are overlooked when it comes to agency health. But managing clients is often one of the most challenging and crucial parts of the process.

A better client management allows you to focus on finding better solutions and getting more work done. It also results in longer working relationships which can lead to higher revenue for your agency as well as better referrals.

After this 4 week program, your clients will be thrilled with your new knowledge and skills, and they’ll be delighted that you’re better able to drive results and communicate that value to them clearly.

Additionally, the course will help you develop a more consistent process for client meetings, account management, and allow your junior employees to communicate with clients quickly without any supervision.

Learn from the master: Copy Craig’s every process

There are a whole lot of people out there who say they know what they’re doing, but not many actually do. Craig is an optimization legend, having been around for a long time. If there’s anyone to listen to in this field, it’s Craig Sullivan.

His advice isn’t to be taken lightly – he learned through 12 years of victories and defeats, trial and error, and from working with a dizzying variety of clients.

Otto Von Bismark put it so bluntly: “Fools say that they learn by experience. I prefer to profit by others’ experience.”

Craig is one the few converts who are able to guide you from soup to nuts.

Optimize your optimization services

When you’re a practitioner – a consultant, individual contributor, or agency head – it’s common to focus on the work without focusing on steering your business in a strategic direction. “The cobbler’s children have no shoes,” As they say.

It’s easy to fall into this trap; we love the work, so we let the other chips fall where they may.

However, that’s no approach to take if you truly want to grow a winning digital agency.

This course will help you process all the stuff that you don’t usually think about: marketing, positioning your company in the market, managing client lifecycles, hiring, managing a staff, scaling a staff, and which tools and methods you should master to be successful.

This course will end with your agency being a well.-A well-oiled machine that is uniquely equipped to lead the field of digital optimization services in the next ten years.

You can be confident that you will close deals and achieve results

CXL Institute offers an intensive online course that Craig Sullivan, a world-renowned conversion optimization expert and trainer, has created.

Your instructor Craig Sullivan

Craig has been using UX, Analytics and Split testing, Voice of Customer, Conversion Optimisation techniques, for more than 15 years.

He’s also been building various teams, launching products and hacking the growth of websites for companies like Google, LOVEFiLM, Lego, John Lewis, eBay, The FT and more.

Using a mixture of design thinking, lean, agile, analytics and AB testing – he’s helped coach clients to grow by £2Bn in new revenue streams within the last 5 years.

After this course, you’ll be able to

• Position your offer and avoid being rejected “me-too agency”).
• High-quality staff members are available for hire-A functioning team of outsourced and insourced talent.
• Manage clients. Manage clients.
• Facilitate client meetings that add value to both sides.
• To push for more action and get things done, you need to manage company politics and resources.
• Make your agency or consultancy practice last.-Success for the long term.

The complete course curriculum

CRO Agency Masterclass

Lesson 1

The Foundations of CRO

This class covers all aspects of selling and packaging. CRO It can be used as a service. It will include information about your product offering, competitive landscape, advantages, how to make your dog food, and why. CRO It goes wrong. It will also show you where the problems are. CRO Space will be moving in the future.

Lesson 2

Building a team and pitching clients

The team is everything. This class will discuss key roles such as whether you hire specialists or generalists and lean team methods. It will also address whether you should outsource or insource your team. The class will also discuss the research needed to find clients, and how to select and manage them.

Lesson 3

Operational Methodologies CRO Agencies

This class will focus on the unique value of your strategy for optimizing your services and how to sell them. This class will specifically discuss how to market your services. “your thing,” The value of intellectual property, various operational methodologies, and how you can design your own.

Lesson 4

CRO The Psychology of Selling: Tools and the Psychology

There are many tools on the market. How should agencies choose which one? This question is the focus of most of this class. We’ll also go into using CRO Use tactics to price and package your products and understand the mindset of your clients so that you can get bigger and better deals.

Lesson 5

The Kickoff Meeting: All You Need to Know

This class will discuss the most important first kickoff meeting: prepping, preparation, and post-meeting, during meeting, post-Meeting, and crucial kickoff actions.

Lesson 6

Audits and Setting Up the Pieces to Win

This class will provide you with a specific and tactical pre-flight checklist. It will address the key questions that need to be asked, the developer relations, the key actors involved and the priority questions to answer. In addition, you’ll have the template for an analytics audit and a technical audit.

Lesson 7

Set up the CRO Process

This class will address three areas of optimization for the actual CRO Process: Opportunity identification, triangulation, triage, prioritization. By the end of this class you’ll know key approaches for finding optimization opportunities, modelling, tools to use, qualitative and quantitative research approaches, and the hard work of planning and prioritization.

Lesson 8

Running Tests and Iterating

This class will cover all aspects of running experiments. This class will cover the operational and running requirements, as well as test monitoring, QA, washup and iteration. It will also include communication and testing cycles.

Lesson 9

Optimizing the Optimization Process

This class will cover key strategies for client meetings and how to manage clients efficiently while running your program efficiently. It will also cover internal PR and how to share information, who should attend meetings, and which questions to ask. You’ll also get reporting templates. Finally, we’ll go into archiving and managing test results, iterative testing approach, and continuously tweaking your own approach to the work.

Lesson 10

Bonus Class

Craig will discuss the AB testing cycle, key meetings with clients and some cultural tips you can try out

Lesson 11

Another Bonus Class

Analytics genius Charles Meaden co-hosts with Craig, performing a live tag walkthrough & modeling exercise on a real site.

Continue reading: http://archive.is/3MBAZ