All you need to know about building, managing, and scaling a business CRO program. Here are some tips and tricks to help you build teams. How to deliver sustainable and long-term value for clients. There are many tools available. Which ones should agencies use?
Conversionxl – CRO Agency Masterclass
CRO Agency Masterclass
Build, Manage and Scale Your CRO Services
This master class is for CRO Agency and Consultants is a live, online training program that teaches you how to work with consultants. It’s taught by Craig Sullivan, conversion optimization legend.
You will learn the following:
- All you need to know about building, managing, and scaling a business CRO program.
- Here are some tips and tricks to help you build teams: hiring, firing, managing and training.
- Management of clients and how to create long-term value.
…and so much more.
Craig Sullivan,
Optimization expert
This Course Is Right For You If You Are…
- A CRO Practitioner or freelancer
- Start or run a business. CRO Agency
- Expanding your agency in order to add CRO Services
- Construction and hiring CRO Create a team starting from scratch
- Providing CRO services inside a large company
- This course is probably not for you if you’re mainly doing in-house conversion optimization, or if you’ve been doing it for 5+ years.
Trust your ability to close deals and achieve results
CXL Institute presents a live and intensive online training course with Craig Sullivan, a well-known conversion optimization expert. The course begins on April 24th.
In just 4 weeks, you’ll be able to:
- Position your offer and avoid being rejected “me-too agency”).
- High-quality staff members are available for hire-A functioning team of outsourced and insourced talent.
- Manage clients. Maintain happy clients for longer periods of time and eliminate the ones who are not satisfied.
- Conduct client meetings that are both beneficial and profitable for both the parties.
- Use your company’s resources and politics to get more done.
- Your agency or consulting firm should be set up to last.-Success for the long term.
4-Week Live Class Schedule
The 60-Live classes of 90 minutes will be held twice per week at 9 a.m. Pacific and 12 p.m. Eastern. This time works well even for those in Europe.
Those who attend live will have the opportunity to take part in Q&A. Asia, we are sorry.-Pacific friends, but you’ll still have full access to all of the recordings.)
CRO Agency Masterclass
Class 1
Class 1: Basics of CRO
This class covers all aspects of packaging and selling. CRO It can be used as a service. It will provide information on your product offering breakdown, competitive environment and advantages, as well as why you should eat your own dogfood. CRO When things go wrong. It will also give a glimpse of where the problem is. CRO Space will be moving in the future.
May 1, 2017,
Class 2
Class 2 – Building a Team, and Pitching Clients
Everything is dependent on the team. This class will discuss key roles such as whether you hire specialists or generalists and lean team methods. It will also address whether you should outsource or insource your team. This class will also cover the research required to win clients and select and manage clients.
May 4, 2017
Class 3
Class 3: Operational methods of CRO Agencies
This class will discuss the value of your method to optimizing and selling your services. It will focus on how to sell. “your thing,” The value of intellectual property, various operational methods, and how you can design your own.
May 11, 2017
Class 4
Class 4 CRO The Psychology of Selling: Tools and the Psychology
There are many tools on the market. How should agencies choose which one? This question is the focus of most of this class. We’ll also go into using CRO You can win more deals by using the right tactics and understanding your client’s mind when pricing and packaging.
May 15, 2017,
Class 5
Class 5: The Kickoff Meeting
This class will focus on the important first kickoff meeting: Preparation, preparation and pre-meeting, during meeting, post-important kickoff actions and meeting.
May 19, 2017
Class 6
Class 6: Audits, Setting up the Pieces to Win
This class will provide you with a specific and tactical pre-flight checklist. It will address the key questions that need to be asked, the developer relations, the key actors involved and the priority questions to answer. In addition, you’ll have the template for an analytics audit and a technical audit.
May 22nd 2017,
Class 7
Class 7: Set up the CRO Process
This class will address three areas of optimization for the actual CRO Process: Opportunity identification, triangulation, triage, prioritization. By the end of this class you’ll know key approaches for finding optimization opportunities, modelling, tools to use, qualitative and quantitative research approaches, and the hard work of planning and prioritization.
June 1st, 2017
Class 8
Class 8: Running tests and iterating
This class will cover all aspects of running experiments. This class will cover the operational and running requirements, as well as test monitoring, QA, and washup. It will also cover communication and testing cycles.
June 5th, 2017
Class 9
Class 9: Optimizing The Optimization Process
This class will discuss key client meeting strategies, how to run your program efficiently while still managing clients smoothly, and how to do this. This includes information about internal PR, how to share it, who should be there, and questions to ask. You’ll also get reporting templates. Finally, we’ll go into archiving and managing test results, iterative testing approach, and continuously tweaking your own approach to the work.
June 12th, 2017
Class 10
Class 10: Class Bonus
Craig will talk about the AB testing cycle and key meetings with clients. He also shares some cultural tips that you might try.
June 15th, 2017
Class 11
Class 11: An additional bonus class
Analytics genius Charles Meaden co-hosts with Craig, performing a live tag walkthrough & modeling exercise on a real site.
June 19th, 2017
Pre-authorization is also available.-Recorded video lessons to help you prepare
In addition to live classes, you’ll get access to snack-Video lessons in bite-sized format to help you get to grips with the course topics. After purchasing the course, you will be able to login immediately and begin watching videos. The topics covered are:
1. So You Wanna Do CRO?
2. Standing out from the Rest
3. How to Build and Hire the Best Team
4. Then you can just start testing.
5. Tools and Techniques
6. Winners have a process and a method
7. Machine Learning Will Kill CRO?
8. What Makes a Successful Business? Agency?
9. What are Some Common Mistakes People Make
Read more: http://archive.is/QBSwz
Course Features
- Lectures 0
- Quizzes 0
- Duration Lifetime access
- Skill level All levels
- Language English
- Students 190
- Assessments Yes