Get the results that you desire with your Facebook ads. In just 6 sessions, you’ll be able to Put together a Facebook marketing plan that won’t be obsolete in 2 years time—we’ve been doing this for 10 years, since the very beginning of Facebook ads.

ConversionXL (Dennis Yu & Logan Young) – Intermediate Facebook Ads

Get the results that you desire with your Facebook Ads

In 10 years of working with engineers, I’ve spent $1Billion in ad campaigns. Facebook Dennis and Menlo Park Logan You have deep technical knowledge about how to make money from Facebook ads.

In just 6 sessions, you’ll be able to…

Combine all of the ingredients to make a Facebook marketing plan that won’t be obsolete in 2 years time—we’ve been doing this for 10 years, since the very beginning of Facebook ads.

Do not be fooled-Keep an eye out for changes Facebook is making, since we’ll cover Facebook’s long-Term strategy using video, bots and analytics.

Be well-versed in all 9 primary business objectives and ad types you can create—we are not covering premium ads that are for TV and brand awareness. However, we will be covering retail and parent.-Enterprise topics include global, child and global pages.

You’ll walk away with all the tools that pro-Level Facebook advertisers use and be able to actually use them, even if your budget is a dollar a day, you’re not an engineer, and Facebook You have many responsibilities, including ads. Breaking the management and optimizing of Facebook In checklists, execution is reduced to a series of simple, small steps that are easy to delegate. These tools are available for free and include:

• Facebook Pixel Helper—to troubleshoot conversion and tracking
• Facebook Audience Manager—to build and tune custom audiences, saved audiences, and lookalikes.
• CrowdTangle—to monitor for social proof, so you can boost the good things others say about you.
• Ads Manager (desktop and app)—so you know when to manage Facebook Advertisements on the move versus when you need to sit down and make large changes.
• Facebook Analytics—understand which metrics are important, especially as it relates to video ads, Facebook Ads for lead and attribution
• Instant Articles (including Canvas) allow you to load pages immediately and integrate with Google AMP.

You can finally see the results that you desire with your life Facebook Ads

The majority Facebook Users can see multiple options Facebook Ads appear every time users log in to their accounts. Unprofessional or careless ads often do more harm than good.

Dennis Yu Logan Young will give you the tools and steps to bring your A into being.-Get ready for your next big campaign. This course will help you to understand the key processes that drive customer awareness and engagement. Facebook Reduce your daily ad management time by just 15 minutes per day. You’ll walk away with skills enabling you to work smarter, not harder.

Rare opportunity to learn from masters

Dennis will help you increase your relevancy scores or improve ad delivery. Logan They are the best experts in their field. Together, they’ll show you how to make more money The simple way Every day. They’ve run countless of experiments and spent a ton of money to get to this knowledge level. The distilled knowledge will be available to you without the years of hard work.

This course is right for you if…

• You’ve done Facebook Advertising before? You want to optimize your campaigns and scale up complexity, spend, and people.
• Your in-House PPC and paid teams want to reduce complexity.
• You’re an entrepreneur or agency that wants to build in-Capabilities for houses
• You are able to understand the social media strategy and its tactical execution.

This course is probably not for you if…

• You’ve never run Facebook Advertisements before or are a brand new business without customers
• You aren’t able to spend at least $1,000 a month on Facebook ads.
• You’re expecting immediate results; mid-Your investment should be funnel.
• You work in a prohibited area such as tobacco, weapons or money schemes.

You should have the following skills before you take this course

• An introduction to remarketing.
• How to boost a post, but don’t need to be wildly proficient.
• How to use Microsoft Excel, PowerPoint and Google Docs efficiently

Your instructors

Dennis Yu

CTO, BlitzMetrics

Dennis Yu BlitzMetrics’ Chief Technology Officer is a digital marketing firm that provides top-quality services to clients.-He is an expert in search engine optimization and analytics on social media platforms. He’s an internationally recognized lecturer in Facebook Marketing and has spoken in 17 different countries.

Dennis has been featured in The Wall Street Journal (The New York Times), LA Times (LA Times), National Public Radio, TechCrunch and Fox News (CBS Evening News). He coauthored-Authored Facebook Nation, a textbook used in more than 700 colleges and universities. He worked previously as an executive for Yahoo! American Airlines.

Logan Young

Co-BlitzMetrics, founder and VP strategy

Logan The co-founder and vice president of strategy at BlitzMetrics where he runs the company’s training programs while implementing ad campaigns and optimizing marketing funnels for key accounts.

His international reputation as a keynote speaker is evident, and he has lectured in over 15 countries. His book, The Standards of Excellence is available. Facebook December 2017: Releases and benchmarks

Learn the entire course curriculum

Intermediate Facebook Ads

Lesson 1

How do you describe? Facebook Algorithms Actually Work

What are the signs that indicate a problem? Facebook How can we avoid being penalized?-What about changing algorithms? How do we organise our campaigns to have the most impact? Facebook We do all the heavy lifting.

The following topics are covered:

• EdgeRank: going viral in the newsfeed and how boosted posts amplify what’s hot, organically.
• Relevance Score: the surprising role of negative feedback, clicks that don’t convert, and super high CPM pricing.
• These implications include default placement selection, larger audiences, when to bid on clicks and conversion, and when you should use lookalikes.

Lesson 2

Forming a Facebook “Strategy”

How do you create a “Facebook strategy”? Your Facebook account’s structure of campaign, ad set, and ad is built around GCT (goals, content, and targeting). The bottleneck in content is caused by the automation of goals, targeting, and targeted advertising.

The following topics are covered:

• What amount to spend on each phase?-Stage funnel for your AEC (awareness and engagement, conversion) awareness funnel, based on the size of your audience and ROI.
• How to create a topic wheel for evergreen campaign campaigns and how to allow “sales” “news” To be promoted to higher posts
• How do you get built?-In conversions via Facebook Lead Ads Instant Articles
• How to target custom audiences, Inception audiences and Lookalikes with a special focus on native audiences of Post-Engagement and video views

Lesson 3

The $1-You can find more information at-Day Technique

How can you manage boosted posts? If you already have your content and targeting buckets set, boosted posts at $1 per day are the fastest way for you to scale up. They can be used to systematically adjust, adjust, kill campaigns.

The following topics are covered:

• How to evaluate organic performance, especially in video.
• How to use first boosting, including choosing your audience and when you should use a call-To-Action or dark posts
• You can do these 4 things after you have boosted a post: extend switch stack, scale, stack and scale.
• There are four stages to boosting: share, boost, share and explode.

Lesson 4

Building campaigns: Live Exercise

In this course, we’ll build a 3×3 grid campaign for your AEC (Awareness, Engagement, Conversion) funnel.

The following topics are covered:

• Video or no video, the 3×3 grid campaign
• Your AEC funnel’s top: Personal branding, testimonials and authority.
• Conversion tracking and naming conventions.

Lesson 5

Optimization

What can you do to tune your campaigns after they have gone live?

The following topics are covered:

• MAA: Measurements, Analysis, and Action
• Top-N technique—quickly sort winners, adjust maybes, and kill losers.
• Common mistakes and how to overcome them
• Templates for reporting on performance and project management.

Lesson 6

Management

Management of your team, including training and management.

The following topics are covered:

• How to tell if your employee or agency are pro.
• These are the top free training resources.
• Contact information Facebook You can find information on many topics.
• Your team’s planning, budgeting and internal coordination.

Lesson 7

Special Topics

This class will be focused on Facebook For agencies, local businesses and lead generation-Commerce, virtual products, personal branding

The following topics are covered:

• Scaling up agencies and supporting them.
• Local brand awareness, offers, and check-Online conversion, ins
• Virtual products, such as SaaS or consulting.
• E-Commerce, such as CPA and integrations.
• Personal brands are for speakers, authors and inception.

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