Build & optimize your viral channel. You most likely already have your most valuable marketing asset at your fingertips and aren’t using it right your existing customers. This course will show you how to take your marketing strategy one step further-By-Step by step guide to make your existing users new users for life

ConversionXL (Dominic Coryell) – Referral Marketing

Build & optimize your viral channel

You most likely already have your most valuable marketing asset at your fingertips and aren’t using it right: your existing customers.

Recommending existing users to acquire new users is the best marketing activity because it not only helps you get more users but also lowers your CPA/CLTV.

This course will teach what you can do.

• A step-By-Step-by-step guide to convert your existing users into new users indefinitely
• Companies like TOMS, Hotels.com and Shutterfly all used their existing customers to increase their organic customer base through referrals
• “Sideways” strategies to get referrals that don’t involve you directly asking your users to “refer a friend” This is what you will do over and over again.

This course is right for you if…

• Your product is liked by existing customers (measure with a high NPS).
• You currently have a referral program you don’t feel like you can manipulate.
• You don’t yet have a referral program, but have high “direct” Traffic rations that must be caused verbally-Of-mouth-Activities (WOMA).
• At one time, you were a master at referral marketing. Now you are at a plateau

This course is probably not for you if…

• You do not have Product/Market Fit (PMF).
• A low NPS is a sign of a healthy person.
• A very long sales cycle is possible with high enterprise value and no middle/top funnel optimization points

You’ll walk away with

• The complete five-Step formula to squeeze every referral from your CRM by optimizing all 4 referral levers
• Formula to determine the best incentive to encourage users to share
• Formula to determine the most valuable social media channel
• Formula to help advocates select the right people with whom to share
• Formula to refer users to convert
• Formula to encourage referrals
• A model to map the referral channel, and make predictions as other channels
• To maximize your program’s visibility and reach the maximum number of people, a referral roadmap can be integrated with existing marketing campaigns.
• A model to measure brand mentions that are normally intangible

This creates an evergreen channel which reduces CPA while increasing CLTV of all other channels.

Concerning your instructor Dominic Coryell

Dominic Coryell (aka DistroDom), is a tech entrepreneur from San Francisco. Co-founder-Founder of Talkable, he understands referral intimately since he’s built programs for companies like TOMS, Bonobos, Hotels.com, Shutterfly and so many more. He’s spent years in the weeds optimizing referral programs to make sure that referrals as a channel are valuable and relevant.

Dom was also a Partner of the 500 Startups Distro Team, coaching hundreds of startups and teaching founders how to get funding and grow faster with his online traction program GIMME GROWTH.

Dom was featured in many business publications before this, including the SUCCESS, FOX BUSINESS and the New York Times, while he was still building his first business after college. Their successful referral program helped him to survive and prosper.

Learn the entire course curriculum

Referral Marketing

Lesson 1

Create a Referral Plan and Model

There are many moving parts to building a referral program. It is important to plan ahead. You will learn about each of these pieces using relevant examples. Then, you will be able to create your plan with all those pieces. Our mathematical model, which is based on 4 levers of referral market (visibility and sharers, new impressions and conversions), will heavily influence the plan.

The following topics are covered:

• Overview of the elements that make a referral program successful, including the levers and components
• You can find examples of programs that have been tested in the wild for various types of businesses here-Commerce, SaaS, Mobile and Marketplaces
• Referring to the structure, positions, positioning, rules, and other components.
• Referrals model reviewed with a templated illustration
• A clear plan of action is required to prepare for the implementation.

Lesson 2

Use Your Referral Program

There are two ways to start a referral programme: either you can build it yourself, or you can use a third party tool. We’ll go over how to make the decision based on your plans and in-All open and house capabilities-Source and third-party options

The following topics are covered:

• What features are in your plan, and what type technical functionality is necessary?
• What technologies exist? (yesgraph. talkable. friendbuy. extole).
• fraud detection
• Integration of a program step-by-step

Lesson 3

Promote Yourself Referral Program

Referral Programs will not be successful if they aren’t promoted properly on-site. This lesson will show you how to promote your referral program on-site.-App, by email and how you can keep it top of mind with the campaign methodology

The following topics are covered:

• Which are the most prominent places where your referral program can be hosted (onsite and within app)

• How can email drive advocates to share?

• How to use contests as leaderboards and campaigns to keep your referral program in the forefront.

Lesson 4

Optimize Your Referral Program

Referral Programs have four levers, which is more than other acquisition activities. This lesson will show you how to optimize each of these levers.  We’ll also cover how to use referrals to reach your current objectives, should they be driving revenue, driving valuable customers or reducing CAC while driving up LTV.

The following topics are covered:

• TOFO: How can you get more people to view your offer

• TOFU: How to get people to share your offer

• TOFU: How can you get more shares per head

• TOFU: How do you increase the shares value per advocate

• MOFU: How to increase engagement per share

• MOFU: How to increase purchase (or planned action) probability

• BOFU: How to convert more

• BOFU: How nurture style campaigns can increase conversions

Learn more http://archive.is/MYAP4

 

Here’s what you can expect in the new book ConversionXL (Dominic Coryell) – Referral Marketing