ConversionXL, Fiona De Brabanter – Adobe Analytics For Beginners

Fiona She is an expert in digital analytics. Her coaching & training helped Generali Insurances to successfully develop the foundations of their digital analytics platform

ConversionXL, Fiona De Brabanter – Adobe Analytics For Beginners

Adobe Analytics This is the most popular digital analytics tool to measure the performance of digital assets (websites and mobile apps) and marketing campaigns.

If you already have Google Analytics or digital analytics as such, it’s actually quite easy to get going in Adobe Analytics. There are important differences and you’ll learn them.

This course will give you actionable insights. Adobe Analytics Make informed decisions
Introduction video (1 minute)

Fiona A great digital analytics expert. Her coaching & training helped Generali Insurances to successfully develop the foundations of their digital analytics platform and build bridges with customer, marketing & product analytics to get a holistic view of what the users are doing, what the user intent is and what motivates them online. It was a pleasure to work with her. @ ING, @ Generali

Mireille Gaupin, Manager Online Department @ Generali
This course will teach what you can do.

It takes just 5 hours 22 minutes to:

Gain an understanding of key concepts Adobe AnalyticsHow to use different metrics.
Explore the Analysis Workspace for reports, dashboards and other tools. Adobe Analytics.
Learn how to set up and track campaigns and how to best leverage Report Builder.
You can create and interpret mobile, video and path reports.
You can use the powerful custom segments or calculated metrics features.

In just 6 sessions, you’ll be able to…

Get a good understanding of the metrics and terms used Adobe Analytics
Learn about conversion and traffic variables
Use metric-and-item to create and modify reports.-level reports
Create and share dashboards
Make custom dashboards for the workspace
Learn how to create dashboards for management reporting
Calculate metrics and create them
Alerts and targets
Use ecommerce reports to your advantage
Track campaigns and use marketing attribution
Report Builder allows you to import data into Excel
Segmentation can be created and applied effectively
Converting funnels for sales and leads can be set up and reviewed.
Understanding customer behavior is key to determining the best conversion routes
Measure and monetize the performance of your channels

After taking this course, you’ll be able to navigate the reporting interface efficiently, create engaging dashboards to answer stakeholder questions, and configure reports for effective decision-making.

Use your hands-on exercises, you’ll learn how to segment your data, create calculated metrics, implement powerful visualizations for analysis, perform more sophisticated and intelligent analysis on marketing performance using attribution metrics, and share your reports.
This course is for you if…

Marketer or analyst who is looking to maximize the benefits Adobe Analytics
Google is already well-known AnalyticsWe are interested in adding on Adobe Analytics skills.
You want to optimize your mobile app, website, and marketing
You are interested in learning how to use Adobe Analytics After successful implementation
You know there’s more to Adobe Analytics than the reports you occasionally look at, but you don’t quite know where to start.

This course is designed for marketers, product managers, IT, and communications professionals who need to understand their customers’ online behavior, web content performance, and campaign ROI using Adobe Analytics.
This course is NOT for you if you…

These are completely new to the digital marketing landscape
You don’t have any idea of digital analytics.
Don’t like data
You are looking for a guide to the technical implementation Adobe Analytics

Following these guidelines is something I strongly encourage. Fiona’s online courses. She is different from other trainers in that she helps you get on the right path to turning your data into business opportunities.

Download it immediately ConversionXL, Fiona De Brabanter – Adobe Analytics For Beginners

Pieter Vantieghem, digital communication strategist
This course is for marketers who want to organize, optimize, and improve the effectiveness of their marketing campaigns.

This course is for all levels of marketing expertise. It’s suitable for anyone looking to improve their ability to create, execute, launch, and manage marketing campaigns.

For the best learning opportunities, students need to have worked on marketing campaigns or projects.
About
Fiona De Brabanter

Digital Specialization Analytics Conversion Optimization and has worked with many of the largest brands in Belgium. She also trained hundreds of people how to do it. She enjoys getting straight to the point and skipping the rest.

Before becoming a data specialist, she managed the websites of several well-known businesses.-Reputable private banksers. She was interested in the performance of their sites, so she discovered Digital. Analytics 2006

It was easy to collect data and make reports on trends. Fiona It was a joy to teach people how to interpret and use data to improve their digital marketing and digital channels.

Fiona An authentic Digital Analyst. She has an in-depth understanding of digital analytics.-The possibilities are described in detail Adobe AnalyticsNot only is she able to quickly gain the business knowledge to transform the data into useful business insights, We were impressed by her commitment to providing added value for her customer. us.

Wim van Heusden, eHR Consultant @ ABI
The complete course curriculum
Adobe Analytics For beginners

Lesson 1
Start with Adobe Analytics

Lesson Objectives:

Find out your business’s key objectives and learn how to measure them
Learn how Adobe Analytics collects data
Introduction to Analysis Workspace

Lesson 2
Navigating Analysis Workspace

Lesson Objectives:

Explore the Analysis Workspace menu options

Lesson 3
Building Workspace projects

Lesson objectives

Once you have mastered the Analysis Workspace interface elements you can create a project to add components (dimensions and metrics, segments, dates ranges, etc.) to the freeform panel.
You can drill down to the relevant data points.

Lesson 4
Visualising data in Workspace projects

Lesson objectives

The visualizations available in Analysis Workspace will bring your data to life.
You will learn skills and actions to help you give powerful insights to your company in the most accessible format.

Lesson 5
Increase your analysis skills with Analysis Workspace

Lesson objectives

Make it easy for others to use and understand your findings.
Collect and share components and project ideas.
To enable new analytics users, use (custom) templates

Lesson 6
Report Builder: An introduction

Lesson objectives

Install & login to Report Builder
How to use the Report Builder
Helpful tips & tricks

Take pride in your new skills by obtaining a certificate of completion

Pass the final exam to receive your CXL certificate.

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