Get actionable marketing insights with Excel Google Sheets. Get actionable marketing insights. This intelligence will be invaluable to your marketing efforts.-In-depth course. You will learn how to import data from multiple sources into Excel Or Sheets. Find the best way to link these data and make them useful.

ConversionXL (Fred Pike) – Excel For Marketers

 

Get actionable marketing insights with Excel Google Sheets

You can find actionable marketing insights

Everybody thinks they know everything ExcelThis dismissive assumption could be costing your business a lot of growth and potentially causing you unnecessary headaches.

This in-In depth course.

• You can import data from many sources into Excel Sheets or
• Find the best way to link these data and make them useful.
• Understanding pivot tables and the different types of lookups (vlookup, hlookup, index/match) will help you to understand when to use them.
• Basic spreadsheet troubleshooting skills.
• Learn how to use many data-Manipulation commands in Excel/Sheets.
• Learn how to use formulas to extract insights.
• Use spreadsheets to analyze data and answer business queries.

You’re at a huge loss if you can’t functionally use spreadsheets

The business world operates on Excel. You’d be hard-pressed to find a business that doesn’t use it. It is likely that you use it every day if you work in marketing, growth, analytics, product or content.

Unfortunately, you’re probably not as proficient at Excel You are exactly what you think you’re. It’s not an insult, and it’s certainly not a falsity. Most marketers don’t know much about spreadsheet work.

Combining data sources can help you uncover even more marketing insights

Whether you’re analyzing sales data or calculating the performance of marketing strategies, you’ll find yourself using Excel. Excel It can optimize your marketing process, help you decide on campaigns, track data variations, and even tweak them. This skill is essential for anyone working in the digital age.

Digital marketing tools often allow you to interact directly with the data. It’s often fine to look at and analyze data, particularly at a high level. However, you most likely have multiple sources of data, and it’s almost always the case that these sources of data can be blended to reach deeper conclusions about your marketing efforts.

To access the data, Excel Google Sheets

Once you’re there, it is easy to use the data to create insights and link them. It’s not necessarily difficult to use Excel, it’s just that Excel isn’t usually taught in a way that is practical and focused on generating actionable insights. In addition, it’s rare you’re shown step-By-Step-by-step instructions for how to use the more advanced features.

That’s why we created this course.

This course won’t give you prepackaged takeaways – you know your data and its nuances more than we ever could. This course will teach you how to use the data. Excel You can use it efficiently to discover these insights on your own. This will give you another tool in your arsenal, and a highly effective tool to help you make better marketing decisions.

Don’t just scratch the surface

This course is ideal for beginners who want to learn how to use the internet. Excel Marketing data management and extraction of meaning. Even if you’ve spent a lot of time in Excel, it’s likely you’ll learn some more advanced techniques to get more out of the tool.

The majority of the examples will come from tools that you use every day, such as Google Analytics, Search Console and AdWords. If you’re a marketer, you’ll receive concrete, explicit, and immediately actionable takeaways from this course.

This course will focus primarily on Excel, but we’ll also touch on Google Sheets, as it’s often easier to access data there.

This course is right for you if…

• You will be working daily with data from multiple tools (e.g. Google Analytics, Google Search Console SEMRush Moz, AdWords. Keyword Planner, etc.)
• These tools’ data analysis capabilities can sometimes be frustrating and you want to dive deeper, or even more.
• Success and future growth depend on your ability to find the connections between data sets

This course is probably not for you if…

• You can do pivot sheets or vlookups while you sleep
• Know the best ways to set up spreadsheets and formulas, including how to troubleshoot errors.
• You’ve written and debugged Excel Macros

Before you can take this course, here are some skills that you need.

• A basic knowledge of spreadsheets is necessary.
• e.g. How to create formulas, import data, and possibly create simple graphs.
• Importantly, you need to be able to understand your data and the type of information that you wish it to provide.

Concerning your instructor Fred Pike

Fred began his career with Visicalc, an electronic spreadsheet that was the first to be created. He has been a spreadsheet enthusiast all his life.

He is the Managing Director of Northwoods where he focuses his client work on Google Analytics implementations and Google Tag Manager. His CXL training course. “Using the Google Analytics API add-on with Google Sheets,” It was a well-Non-profits were introduced-Programmers should be familiar with the details of the Google Analytics API.

Fred is very involved in digital marketing of jazz and classical music-mandolin world. He is responsible for SEO and email campaigns as well as PPC, Facebook ads and Facebook ads for various artists. He is widely regarded as one of the most prominent SEO and email campaign managers.-There are ten mandolin marketers around the globe (out of a total of five). He is president of Milwaukee Mandolin Orchestra, and a board member of Classical Mandolin Society of America.

Fred enjoys running and has been a ski instructor since around 14 years. He has been a pit musician for over 100 productions, and has also played guitar and bass.

After this course, you’ll be able to…

• Data from multiple sources can be imported, merged, and analyzed.
• You can format the data so that it is easy to work with and you can share it across different teams.
• Execute pivot-table analysis, common (and powerful) functions, and various types of lookups, (vlookup. hlookup. and index/match).
• Perform basic troubleshooting to correct common errors made while working with spreadsheets.
• Make use of many of the data-Manipulation commands in Excel/Sheets.
• Be a good spreadsheet user. You can pull information from multiple sources and use it to answer business queries.

The complete course curriculum

Excel For Marketers

Lesson 1

Get started Excel

This class covers data import into Excel It is time to begin to understand it all. We’ll talk about the different ways to arrange the data.

The following topics are covered:

• Google Sheets Add allows you to download data from Google Search Console-On
• Sorting the Search console data Excel Use Sort and Filter
• Each of the COUNT and SUM functions has three variations
• How to create an Excel Add a formula to the table
• Part 1: Creating a Pivot Table
• Part one: Downloading data from Google Analytics

Lesson 2

Documenting and troubleshooting your work

Building on the data set we downloaded in class one, we’ll see some further ways to format and clean the data to work with it in the most efficient and clean way possible.

This is not just important for data hygiene, but also for sharing and reproducibility within the organization.

The following topics are covered:

• Make sure that your data is accurate
• Named Ranges: What to do with them? How to set them up
• Pivot Tables – part two
• Calculated Fields
• Slicers
• Timeline
• Part two: Pivot tables in Google Sheets
• Excel How to handle errors in formulas
• VLOOKUP – How to use one the most valuable functions in Excel
• Sparklines and Conditional Formatting: How to visually make data trends stand out visually

Lesson 3

String manipulation and the creation of links between data sources

In this class, we’ll look at a number of Excel functions which you use whenever you’re working with string data (i.e. You should use text and not numbers. We’ll also look at a different way to tie two different data sources together, other than the VLOOKUP function we have used previously.

The following topics are covered:

• There are many Excel Functions:
• Len
• Substitute
• Search for and locate
• Mitte, Left, and Right
• MATCH and INDEX
• You can also choose from the VIEW Menu

Lesson 4

Forecasting, Third-Party tools, shortcuts

We conclude our course with more examples of conditional formatting and a quick look into macros.-Party tools that you can use for downloading data from multiple sources (AdWords Ads, Facebook Ads etc. In Excel.

The following topics are covered:

• · Conditional Formatting
• Intro to Macros
• Data imports: Options
• Pivot Charts: How they relate to Pivot Tables
• Third-You can use third-party tools to download data Excel

 

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