ConversionXL (Guy Yalif) – Applied AI for Marketers

Teacher

ConversionXL (Guy Yalif) – Applied AI for Marketers

ConversionXL (Guy Yalif) - Applied AI for Marketers

Apply the right principles and understand them. AI Technology Marketing

Artificial Intelligence, or AIYou can make a career change by using. for The more, the better

What are you really looking for? AI To be an efficient conversion rate optimizer What can you do? AI Help you today to generate more revenue for What is your business?

We will concentrate on practical methods you can use in this course AI for Marketing applications such as CRO. You can cut through the AI Grab a practical and applied understanding of the hype and its implications AI. AI won’t feel like a buzzword to you.

You will learn how to answer 4 different questions.

What are the most important types of AI How do they relate to each other?
Which types of AI Which are more suited for different types of marketing problems?
What should you do to help your team think differently? AI?
What data are required to be used AI?
Which resources should be used to make the most of your investment? AI?
What are the most common uses? for AI In B2B and B2C CRO

After taking this course, you’ll understand AIHow to find and use the right information AI Technology at work

This course will show you how to do it.

You will be able to cut through the hype in just four sessions and get a practical, applicable understanding of AI. You’ll be able to answer most questions coming from your colleagues about AI You can make better decisions about your future. AI Related investments We will be focusing only on CRO use case and briefly touch on other marketing uses for AI.

We’ll begin with a practical discussion of the major types of AI These are the things that matter to CROs. We will also discuss how they relate to each other. We’ll talk through examples of different kinds of AI and the kinds of marketing problems they’re well suited to solve. We’ll explore how each of us should think differently, the data that is needed, and the resources you should expect to deploy to get the most out of AI. Finally, we’ll talk through common uses cases for AI Increase conversions by using B2C and/or B2B.

This is the right path for you if…

You don’t have any previous experience with this subject. AI
Intermediate or beginner knowledge of AI Use it for Marketing
You want to optimize, and you are curious how automation can be applied to achieve this.
You’re curious about AI You want to be credible and trustworthy when your colleagues ask you about it
This course is not technical and you don’t need to have any technical knowledge.

This course is unlikely to be successful. for you if…

Applying for jobs is something you already know well. AI Optimizing problems. Please wait for The “Advanced Topics in Applied AI for Marketers” Course coming January 2019
Learn how to code AI

You should have the following skills before you take this course

This course is suitable for It is important to remember the following for everyone:

This course is for Marketers who have a basic or intermediate knowledge of the subject AIEven those who have no idea AI None at all This is the right way to go. for Marketers who do not use this method AI You may be starting to use it today, or you have just started. AI.

You already have experience, you may apply. AI You should wait for optimization for “Advanced Topics in Applied AI for Marketers” Coming in January 2019. This course is not for you. “Advanced Topics” Is designed for Coders who are interested in learning how to code AI.

Guy Yalif, your instructor

Co-Intellimize CEO and founder

Guy Yalif (@gyalif), has been putting AI Marketers in their hands for Co. has been around for several years-Intellimize’s CEO and founder is a predictive personalization company that drives better website conversions.

Guy was most recently Vice President of Global Marketing for BrightRoll, where he was responsible for End-to-end marketing, from demand generation to brand development. Guy was previously responsible for leading the global product marketing and the industry marketing teams at Twitter. Guy has also been a Yahoo marketing and product manager, serving advertisers in search, display and video, mobile, as well as web presence.

Guy previously worked for Tradeweave, an online retail marketplace, and also spent time at Microsoft as well as the Boston Consulting Group. Guy was summa laude a Princeton University graduate in Mechanical and Aerospace Engineering and an Arjay Mills Scholar at Stanford Graduate School of Business.

The complete course curriculum

Applied AI for Marketers

Lesson 1

The branches of the AI tree

An overview of the entire list will be presented at the beginning. AI. We’ll talk through the different types of AI and the kinds of problems they’re best at solving. You’ll be better equipped to make informed decisions about what kind of AI to find the solution to your problem for Your business will be available for you to have a thoughtful business conversation. AI.

Lesson 2

Get started AI

After this class, you’ll be able to map the branches of the AI tree to the marketing problems they’re best suited to solve, with a heavier focus on conversion rate optimization. You’ll also understand the data you need to use AI The mindset shifts required to make the most of your experience are crucial. AIHow to pair them up best AI To maximize revenue, work with people

Lesson 3

Use AI Day to day

In this class you’ll gain a practical understanding of how to run iterative generations of experiments better with AIHow to use A/B testing AI Best paired together and best set up AI You can be a CRO success.

Lesson 4

Common plays

In this session, we’ll review common plays B2C and B2B marketers run with AI How to maximize conversions AI What you can expect from A/B testing if it is your first time. AI.

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